Persuasion in advertising:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2004
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. 197-208) and index |
| Beschreibung: | xi, 220 p. |
Internformat
MARC
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| 100 | 1 | |a O'Shaughnessy, John |e Verfasser |0 (DE-588)170570916 |4 aut | |
| 245 | 1 | 0 | |a Persuasion in advertising |c John O'Shaughnessy and Nicholas Jackson O'Shaughnessy |
| 250 | |a 1st ed | ||
| 264 | 1 | |a London |b Routledge |c 2004 | |
| 300 | |a xi, 220 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 197-208) and index | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Persuasion (Psychology) | |
| 650 | 0 | 7 | |a Beeinflussung |0 (DE-588)4005203-5 |2 gnd |9 rswk-swf |
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| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| any_adam_object | |
| author | O'Shaughnessy, John |
| author_GND | (DE-588)170570916 (DE-588)17058500X |
| author_facet | O'Shaughnessy, John |
| author_role | aut |
| author_sort | O'Shaughnessy, John |
| author_variant | j o jo |
| building | Verbundindex |
| bvnumber | BV044569137 |
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| dewey-full | 659.1/01/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/01/9 |
| dewey-search | 659.1/01/9 |
| dewey-sort | 3659.1 11 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV044569137 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:56:10Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029967661 |
| oclc_num | 56565391 |
| open_access_boolean | |
| physical | xi, 220 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Routledge |
| record_format | marc |
| spelling | O'Shaughnessy, John Verfasser (DE-588)170570916 aut Persuasion in advertising John O'Shaughnessy and Nicholas Jackson O'Shaughnessy 1st ed London Routledge 2004 xi, 220 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 197-208) and index Psychologie Advertising Psychological aspects Persuasion (Psychology) Beeinflussung (DE-588)4005203-5 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Beeinflussung (DE-588)4005203-5 s Werbepsychologie (DE-588)4140889-5 s 1\p DE-604 O'Shaughnessy, Nicholas Jackson 1954- Sonstige (DE-588)17058500X oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | O'Shaughnessy, John Persuasion in advertising Psychologie Advertising Psychological aspects Persuasion (Psychology) Beeinflussung (DE-588)4005203-5 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4005203-5 (DE-588)4140889-5 |
| title | Persuasion in advertising |
| title_auth | Persuasion in advertising |
| title_exact_search | Persuasion in advertising |
| title_full | Persuasion in advertising John O'Shaughnessy and Nicholas Jackson O'Shaughnessy |
| title_fullStr | Persuasion in advertising John O'Shaughnessy and Nicholas Jackson O'Shaughnessy |
| title_full_unstemmed | Persuasion in advertising John O'Shaughnessy and Nicholas Jackson O'Shaughnessy |
| title_short | Persuasion in advertising |
| title_sort | persuasion in advertising |
| topic | Psychologie Advertising Psychological aspects Persuasion (Psychology) Beeinflussung (DE-588)4005203-5 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Psychologie Advertising Psychological aspects Persuasion (Psychology) Beeinflussung Werbepsychologie |
| work_keys_str_mv | AT oshaughnessyjohn persuasioninadvertising AT oshaughnessynicholasjackson persuasioninadvertising |