Principles and practice of social marketing: an international perspective
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge
Cambridge University Press
2010
|
| Edition: | [International ed.] |
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xix, 504 p. |
Staff View
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:56:07Z |
| institution | BVB |
| language | English |
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| publishDate | 2010 |
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| publisher | Cambridge University Press |
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| spelling | Donovan, Rob 1944- Verfasser aut Principles and practice of social marketing an international perspective Rob Donovan, Nadine Henley [International ed.] Cambridge Cambridge University Press 2010 xix, 504 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Social marketing Marketing Soziomarketing (DE-588)4116549-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 s 1\p DE-604 Henley, Nadine Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Donovan, Rob 1944- Principles and practice of social marketing an international perspective Social marketing Marketing Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 |
| title | Principles and practice of social marketing an international perspective |
| title_auth | Principles and practice of social marketing an international perspective |
| title_exact_search | Principles and practice of social marketing an international perspective |
| title_full | Principles and practice of social marketing an international perspective Rob Donovan, Nadine Henley |
| title_fullStr | Principles and practice of social marketing an international perspective Rob Donovan, Nadine Henley |
| title_full_unstemmed | Principles and practice of social marketing an international perspective Rob Donovan, Nadine Henley |
| title_short | Principles and practice of social marketing |
| title_sort | principles and practice of social marketing an international perspective |
| title_sub | an international perspective |
| topic | Social marketing Marketing Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Social marketing Marketing Soziomarketing |
| work_keys_str_mv | AT donovanrob principlesandpracticeofsocialmarketinganinternationalperspective AT henleynadine principlesandpracticeofsocialmarketinganinternationalperspective |