Principles and practice of social marketing: an international perspective
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2010
|
| Ausgabe: | [International ed.] |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xix, 504 p. |
Internformat
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| 250 | |a [International ed.] | ||
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| 300 | |a xix, 504 p. | ||
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| 500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
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| author | Donovan, Rob 1944- |
| author_facet | Donovan, Rob 1944- |
| author_role | aut |
| author_sort | Donovan, Rob 1944- |
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| building | Verbundindex |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | [International ed.] |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:56:07Z |
| institution | BVB |
| language | English |
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| physical | xix, 504 p. |
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| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Cambridge University Press |
| record_format | marc |
| spelling | Donovan, Rob 1944- Verfasser aut Principles and practice of social marketing an international perspective Rob Donovan, Nadine Henley [International ed.] Cambridge Cambridge University Press 2010 xix, 504 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Social marketing Marketing Soziomarketing (DE-588)4116549-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 s 1\p DE-604 Henley, Nadine Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Donovan, Rob 1944- Principles and practice of social marketing an international perspective Social marketing Marketing Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 |
| title | Principles and practice of social marketing an international perspective |
| title_auth | Principles and practice of social marketing an international perspective |
| title_exact_search | Principles and practice of social marketing an international perspective |
| title_full | Principles and practice of social marketing an international perspective Rob Donovan, Nadine Henley |
| title_fullStr | Principles and practice of social marketing an international perspective Rob Donovan, Nadine Henley |
| title_full_unstemmed | Principles and practice of social marketing an international perspective Rob Donovan, Nadine Henley |
| title_short | Principles and practice of social marketing |
| title_sort | principles and practice of social marketing an international perspective |
| title_sub | an international perspective |
| topic | Social marketing Marketing Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Social marketing Marketing Soziomarketing |
| work_keys_str_mv | AT donovanrob principlesandpracticeofsocialmarketinganinternationalperspective AT henleynadine principlesandpracticeofsocialmarketinganinternationalperspective |