APA-Zitierstil (7. Ausg.)

Donovan, R. (2010). Principles and practice of social marketing: An international perspective ([International ed.].). Cambridge University Press.

Chicago-Zitierstil (17. Ausg.)

Donovan, Rob. Principles and Practice of Social Marketing: An International Perspective. [International ed.]. Cambridge: Cambridge University Press, 2010.

MLA-Zitierstil (9. Ausg.)

Donovan, Rob. Principles and Practice of Social Marketing: An International Perspective. [International ed.]. Cambridge University Press, 2010.