MKTG10: [Principles of marketing]
This current textbook can be checked out for 2-hours at the Reserve Desk. If it is unavailable, you may place a hold to get on the waiting list
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, MA
Cengage Learning
[2017]
|
| Schlagworte: | |
| Zusammenfassung: | This current textbook can be checked out for 2-hours at the Reserve Desk. If it is unavailable, you may place a hold to get on the waiting list |
| Beschreibung: | viii, 392 pages Illustrationen, Diagramme 28 cm |
| ISBN: | 130563182X 9781305631823 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044564532 | ||
| 003 | DE-604 | ||
| 005 | 20190312 | ||
| 007 | t | ||
| 008 | 171102s2017 a||| b||| 00||| eng d | ||
| 020 | |a 130563182X |9 1-305-63182-X | ||
| 020 | |a 9781305631823 |9 978-1-305-63182-3 | ||
| 035 | |a (OCoLC)1014097339 | ||
| 035 | |a (DE-599)BVBBV044564532 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-898 |a DE-1050 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Lamb, Charles W. |d 1944- |e Verfasser |0 (DE-588)137931328 |4 aut | |
| 245 | 1 | 0 | |a MKTG10 |b [Principles of marketing] |c Lamb / Hair / McDaniel |
| 246 | 1 | 3 | |a Marketing 10 |
| 246 | 1 | 3 | |a Marketing |
| 246 | 1 | 3 | |a MKTG 10 |
| 264 | 1 | |a Boston, MA |b Cengage Learning |c [2017] | |
| 300 | |a viii, 392 pages |b Illustrationen, Diagramme |c 28 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Part 1: The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Marketing Research -- Part 3: Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Part 4: Distribution decisions -- Supply chain management and marketing channels -- Retailing -- Part 5: Promotion and communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion -- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing concepts | |
| 520 | 3 | |a This current textbook can be checked out for 2-hours at the Reserve Desk. If it is unavailable, you may place a hold to get on the waiting list | |
| 653 | 0 | |a Marketing | |
| 653 | 0 | |a Marketing | |
| 700 | 1 | |a Hair, Joseph F. |d 1944- |e Sonstige |0 (DE-588)135615828 |4 oth | |
| 700 | 1 | |a McDaniel, Carl D. |d 1941- |e Sonstige |0 (DE-588)128647450 |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029963090 | ||
Datensatz im Suchindex
| _version_ | 1804177939568263168 |
|---|---|
| any_adam_object | |
| author | Lamb, Charles W. 1944- |
| author_GND | (DE-588)137931328 (DE-588)135615828 (DE-588)128647450 |
| author_facet | Lamb, Charles W. 1944- |
| author_role | aut |
| author_sort | Lamb, Charles W. 1944- |
| author_variant | c w l cw cwl |
| building | Verbundindex |
| bvnumber | BV044564532 |
| classification_rvk | QP 600 |
| contents | Part 1: The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Marketing Research -- Part 3: Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Part 4: Distribution decisions -- Supply chain management and marketing channels -- Retailing -- Part 5: Promotion and communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion -- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing concepts |
| ctrlnum | (OCoLC)1014097339 (DE-599)BVBBV044564532 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044564532 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:56:03Z |
| institution | BVB |
| isbn | 130563182X 9781305631823 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029963090 |
| oclc_num | 1014097339 |
| open_access_boolean | |
| owner | DE-898 DE-BY-UBR DE-1050 |
| owner_facet | DE-898 DE-BY-UBR DE-1050 |
| physical | viii, 392 pages Illustrationen, Diagramme 28 cm |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Cengage Learning |
| record_format | marc |
| spelling | Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut MKTG10 [Principles of marketing] Lamb / Hair / McDaniel Marketing 10 Marketing MKTG 10 Boston, MA Cengage Learning [2017] viii, 392 pages Illustrationen, Diagramme 28 cm txt rdacontent n rdamedia nc rdacarrier Part 1: The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Marketing Research -- Part 3: Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Part 4: Distribution decisions -- Supply chain management and marketing channels -- Retailing -- Part 5: Promotion and communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion -- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing concepts This current textbook can be checked out for 2-hours at the Reserve Desk. If it is unavailable, you may place a hold to get on the waiting list Hair, Joseph F. 1944- Sonstige (DE-588)135615828 oth McDaniel, Carl D. 1941- Sonstige (DE-588)128647450 oth |
| spellingShingle | Lamb, Charles W. 1944- MKTG10 [Principles of marketing] Part 1: The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Marketing Research -- Part 3: Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Part 4: Distribution decisions -- Supply chain management and marketing channels -- Retailing -- Part 5: Promotion and communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion -- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing concepts |
| title | MKTG10 [Principles of marketing] |
| title_alt | Marketing 10 Marketing MKTG 10 |
| title_auth | MKTG10 [Principles of marketing] |
| title_exact_search | MKTG10 [Principles of marketing] |
| title_full | MKTG10 [Principles of marketing] Lamb / Hair / McDaniel |
| title_fullStr | MKTG10 [Principles of marketing] Lamb / Hair / McDaniel |
| title_full_unstemmed | MKTG10 [Principles of marketing] Lamb / Hair / McDaniel |
| title_short | MKTG10 |
| title_sort | mktg10 principles of marketing |
| title_sub | [Principles of marketing] |
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