Never use Futura:
"It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon use...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, New York
Princeton Architectural Press
[2017]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Zusammenfassung: | "It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today...the typeface of modern design...more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own"... "Conceived around the directive commonly given to students, Never Use Futura is the first major English-language book to concentrate on Futura, using the foundational typeface to open up an alternate history of modern graphic design"... |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 207 Seiten Illustrationen, 1 Portrait [des Verfassers auf der hinteren Umschlagklappe] |
| ISBN: | 9781616895723 |
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| 520 | |a "Conceived around the directive commonly given to students, Never Use Futura is the first major English-language book to concentrate on Futura, using the foundational typeface to open up an alternate history of modern graphic design"... | ||
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Datensatz im Suchindex
| _version_ | 1804177932046827520 |
|---|---|
| adam_text | NEVER USE FUTURA
/ THOMAS, DOUGLASYYD1981-YYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
MY OTHER MODERNISM IS IN FUTURA
SPARTAN GEOMETRY
DEGENERATE TYPOGRAPHY
OVER THE MOON FOR FUTURA
FUTURA IN THE WILD
SHOW ME THE MONEY
REMEMBRANCE OF FUTURAS PAST
FUTURA BY ANY OTHER NAME
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
FOREWORD,
FUTURA!
FOREWORD
BY ELLEN LUPTON
12
1
MY OTHER
MODERNISM
IS IN FUTURA
HOW FUTURE HELPED PIONEER THE
ADVANCE OF MODERNISM
24
2
SPARTAN
GEOMETRY
WHY YOU VE NEVER TRULY
USED FUTURA UNLESS YOUR
NAME IS ERIK SPIEKERMANN
46
BACK
TO THE
FUTURA
INTRODUCTION
18
3
DEGENERATE
TYPOGRAPHY
THE POLITICS OF FUTURA, FROM
COMMUNISTS TO CONSERVATIVES
AND EVERYONE IN BETWEEN
64
OVER THE
MOON
FOR FUTURA
FROM POST OFFICES TO THE MERCURY
PROGRAM, FUTURA WAS THE OFFICIAL
TYPEFACE OF THE AMERICAN CENTURY
86
FUTURA
IN THE WILD
WHY DAVID CARSON WAS
WRONG AND MASSIMO
VIGNELLI WAS RIGHT (AGAIN)
104
6
SHOW ME
THE MONEY
$10,000 HANDBAGS
AND HIGH-END DESIGN
130
NEVER USE
FUTURA?
EPILOGUE
176
PAST,
PRESENT,
FUTURA
ON NOSTALGIA AND THE
ZEITGEIST OF CONTEMPORARY
TYPOGRAPHY
146
8
FUTURA BY
ANY OTHER
NAME
TAILORED TYPEFACES AND
CORPORATE STORYTELLING
162
ACKNOWLEDGMENTS
183
NOTES
187
IMAGE CREDITS
199
INDEX
201
|
| any_adam_object | 1 |
| author | Thomas, Douglas 1981- |
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| discipline | Handwerk und Gewerbe / Verschiedene Technologien |
| era | Geschichte 1900-2000 Geschichte gnd |
| era_facet | Geschichte 1900-2000 Geschichte |
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| spelling | Thomas, Douglas 1981- (DE-588)114777109X aut Never use Futura Douglas Thomas ; foreword by Ellen Lupton New York, New York Princeton Architectural Press [2017] © 2017 207 Seiten Illustrationen, 1 Portrait [des Verfassers auf der hinteren Umschlagklappe] txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today...the typeface of modern design...more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own"... "Conceived around the directive commonly given to students, Never Use Futura is the first major English-language book to concentrate on Futura, using the foundational typeface to open up an alternate history of modern graphic design"... Geschichte 1900-2000 Geschichte gnd rswk-swf DESIGN / Reference / bisacsh DESIGN / Graphic Arts / Typography / bisacsh Geschichte Gesellschaft Futura type History Type and type-founding History 20th century Graphic design (Typography) Social aspects Graphic design (Typography) United States History 20th century Advertising layout and typography United States History 20th century DESIGN / Reference DESIGN / Graphic Arts / Typography Futura Buch (DE-588)7647554-2 gnd rswk-swf USA Futura Buch (DE-588)7647554-2 s Geschichte z DE-604 Lupton, Ellen 1963- (DE-588)113716184 wpr LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029959590&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029959590&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Thomas, Douglas 1981- Never use Futura DESIGN / Reference / bisacsh DESIGN / Graphic Arts / Typography / bisacsh Geschichte Gesellschaft Futura type History Type and type-founding History 20th century Graphic design (Typography) Social aspects Graphic design (Typography) United States History 20th century Advertising layout and typography United States History 20th century DESIGN / Reference DESIGN / Graphic Arts / Typography Futura Buch (DE-588)7647554-2 gnd |
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| title | Never use Futura |
| title_auth | Never use Futura |
| title_exact_search | Never use Futura |
| title_full | Never use Futura Douglas Thomas ; foreword by Ellen Lupton |
| title_fullStr | Never use Futura Douglas Thomas ; foreword by Ellen Lupton |
| title_full_unstemmed | Never use Futura Douglas Thomas ; foreword by Ellen Lupton |
| title_short | Never use Futura |
| title_sort | never use futura |
| topic | DESIGN / Reference / bisacsh DESIGN / Graphic Arts / Typography / bisacsh Geschichte Gesellschaft Futura type History Type and type-founding History 20th century Graphic design (Typography) Social aspects Graphic design (Typography) United States History 20th century Advertising layout and typography United States History 20th century DESIGN / Reference DESIGN / Graphic Arts / Typography Futura Buch (DE-588)7647554-2 gnd |
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