Brand Hate: Navigating Consumer Negativity in the Digital World
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
2016
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| Schlagworte: | |
| ISBN: | 9783319415185 |
Internformat
MARC
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Datensatz im Suchindex
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| author | Kucuk, S. Umit |
| author_GND | (DE-588)1206138564 |
| author_facet | Kucuk, S. Umit |
| author_role | aut |
| author_sort | Kucuk, S. Umit |
| author_variant | s u k su suk |
| building | Verbundindex |
| bvnumber | BV044559401 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)964659377 (DE-599)BVBBV044559401 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044559401 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:55:53Z |
| institution | BVB |
| isbn | 9783319415185 |
| language | English |
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| publishDate | 2016 |
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| publisher | Palgrave Macmillan |
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| spelling | Kucuk, S. Umit (DE-588)1206138564 aut Brand Hate Navigating Consumer Negativity in the Digital World S. Umit Kucuk Cham Palgrave Macmillan 2016 txt rdacontent n rdamedia nc rdacarrier Social Media (DE-588)4639271-3 gnd rswk-swf Animosität (DE-588)4254908-5 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Hass (DE-588)4023606-7 gnd rswk-swf Marke (DE-588)4074577-6 s Hass (DE-588)4023606-7 s Animosität (DE-588)4254908-5 s Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s Social Media (DE-588)4639271-3 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kucuk, S. Umit Brand Hate Navigating Consumer Negativity in the Digital World Social Media (DE-588)4639271-3 gnd Animosität (DE-588)4254908-5 gnd Verbraucher (DE-588)4062632-5 gnd Marke (DE-588)4074577-6 gnd Psychologie (DE-588)4047704-6 gnd Hass (DE-588)4023606-7 gnd |
| subject_GND | (DE-588)4639271-3 (DE-588)4254908-5 (DE-588)4062632-5 (DE-588)4074577-6 (DE-588)4047704-6 (DE-588)4023606-7 |
| title | Brand Hate Navigating Consumer Negativity in the Digital World |
| title_auth | Brand Hate Navigating Consumer Negativity in the Digital World |
| title_exact_search | Brand Hate Navigating Consumer Negativity in the Digital World |
| title_full | Brand Hate Navigating Consumer Negativity in the Digital World S. Umit Kucuk |
| title_fullStr | Brand Hate Navigating Consumer Negativity in the Digital World S. Umit Kucuk |
| title_full_unstemmed | Brand Hate Navigating Consumer Negativity in the Digital World S. Umit Kucuk |
| title_short | Brand Hate |
| title_sort | brand hate navigating consumer negativity in the digital world |
| title_sub | Navigating Consumer Negativity in the Digital World |
| topic | Social Media (DE-588)4639271-3 gnd Animosität (DE-588)4254908-5 gnd Verbraucher (DE-588)4062632-5 gnd Marke (DE-588)4074577-6 gnd Psychologie (DE-588)4047704-6 gnd Hass (DE-588)4023606-7 gnd |
| topic_facet | Social Media Animosität Verbraucher Marke Psychologie Hass |
| work_keys_str_mv | AT kucuksumit brandhatenavigatingconsumernegativityinthedigitalworld |