Small data: the tiny clues that uncover huge trends
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading bra...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
St. Martin's Press
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Cover image |
| Zusammenfassung: | "Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"... |
| Beschreibung: | Includes bibliographical references (pages 235-239) and index |
| Beschreibung: | x, 245 Seiten Illustrationen 25 cm |
| ISBN: | 9781250080684 |
Internformat
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| 520 | |a "Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"... | ||
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Datensatz im Suchindex
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| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
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| spelling | Lindstrøm, Martin 1970- Verfasser (DE-588)132204878 aut Small data the tiny clues that uncover huge trends Martin Lindstrom New York, NY St. Martin's Press [2016] x, 245 Seiten Illustrationen 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 235-239) and index "Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"... BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Consumer Behavior / bisacsh Wirtschaft Consumer behavior Branding (Marketing) BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Consumer Behavior Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Geschäftsidee (DE-588)4255132-8 gnd rswk-swf 1\p (DE-588)4048476-2 Ratgeber gnd-content Verbraucherverhalten (DE-588)4062644-1 s Geschäftsidee (DE-588)4255132-8 s DE-604 Erscheint auch als Online-Ausgabe 978-1-4668-9259-0 http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg Cover image 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lindstrøm, Martin 1970- Small data the tiny clues that uncover huge trends BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Consumer Behavior / bisacsh Wirtschaft Consumer behavior Branding (Marketing) BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Consumer Behavior Verbraucherverhalten (DE-588)4062644-1 gnd Geschäftsidee (DE-588)4255132-8 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4255132-8 (DE-588)4048476-2 |
| title | Small data the tiny clues that uncover huge trends |
| title_auth | Small data the tiny clues that uncover huge trends |
| title_exact_search | Small data the tiny clues that uncover huge trends |
| title_full | Small data the tiny clues that uncover huge trends Martin Lindstrom |
| title_fullStr | Small data the tiny clues that uncover huge trends Martin Lindstrom |
| title_full_unstemmed | Small data the tiny clues that uncover huge trends Martin Lindstrom |
| title_short | Small data |
| title_sort | small data the tiny clues that uncover huge trends |
| title_sub | the tiny clues that uncover huge trends |
| topic | BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Consumer Behavior / bisacsh Wirtschaft Consumer behavior Branding (Marketing) BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Consumer Behavior Verbraucherverhalten (DE-588)4062644-1 gnd Geschäftsidee (DE-588)4255132-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Consumer Behavior / bisacsh Wirtschaft Consumer behavior Branding (Marketing) BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Consumer Behavior Verbraucherverhalten Geschäftsidee Ratgeber |
| url | http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg |
| work_keys_str_mv | AT lindstrømmartin smalldatathetinycluesthatuncoverhugetrends |