Adcreep: the case against modern marketing
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Stanford, California
Stanford Law Books, an imprint of Stanford University Press
[2017]
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Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | 236 Seiten 24 cm |
ISBN: | 9780804795814 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
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264 | 1 | |a Stanford, California |b Stanford Law Books, an imprint of Stanford University Press |c [2017] | |
300 | |a 236 Seiten |c 24 cm | ||
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Datensatz im Suchindex
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adam_text | ADCREEP
/ BARTHOLOMEW, MARKYYD1971-YYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
ADVERTISING ON TRIAL
COLONIZING NEW ADVERTISING SPACES
THE NEW MARKET RESEARCH
FROM MARKET SHARE TO MINDSHARE
SELLEBRITY
STOPPING ADCREEP
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
any_adam_object | 1 |
author | Bartholomew, Mark 1971- |
author_GND | (DE-588)1138061085 |
author_facet | Bartholomew, Mark 1971- |
author_role | aut |
author_sort | Bartholomew, Mark 1971- |
author_variant | m b mb |
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callnumber-raw | KF1614 |
callnumber-search | KF1614 |
callnumber-sort | KF 41614 |
callnumber-subject | KF - United States |
ctrlnum | (DE-599)BVBBV044555683 |
dewey-full | 343.7308/2 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 343 - Military, tax, trade & industrial law |
dewey-raw | 343.7308/2 |
dewey-search | 343.7308/2 |
dewey-sort | 3343.7308 12 |
dewey-tens | 340 - Law |
discipline | Rechtswissenschaft |
format | Book |
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spelling | Bartholomew, Mark 1971- (DE-588)1138061085 aut Adcreep the case against modern marketing Mark Bartholomew Stanford, California Stanford Law Books, an imprint of Stanford University Press [2017] 236 Seiten 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Gesellschaft Recht Advertising laws United States Marketing Law and legislation United States Advertising Social aspects United States Marketing Social aspects United States Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Gesetzgebung (DE-588)4020682-8 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Marketing (DE-588)4037589-4 s Neue Medien (DE-588)4196910-8 s Gesetzgebung (DE-588)4020682-8 s DE-604 Erscheint auch als Online-Ausgabe 978-1-5036-0218-2 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029954423&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Bartholomew, Mark 1971- Adcreep the case against modern marketing Gesellschaft Recht Advertising laws United States Marketing Law and legislation United States Advertising Social aspects United States Marketing Social aspects United States Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd Gesetzgebung (DE-588)4020682-8 gnd Neue Medien (DE-588)4196910-8 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4065541-6 (DE-588)4020682-8 (DE-588)4196910-8 (DE-588)4078704-7 |
title | Adcreep the case against modern marketing |
title_auth | Adcreep the case against modern marketing |
title_exact_search | Adcreep the case against modern marketing |
title_full | Adcreep the case against modern marketing Mark Bartholomew |
title_fullStr | Adcreep the case against modern marketing Mark Bartholomew |
title_full_unstemmed | Adcreep the case against modern marketing Mark Bartholomew |
title_short | Adcreep |
title_sort | adcreep the case against modern marketing |
title_sub | the case against modern marketing |
topic | Gesellschaft Recht Advertising laws United States Marketing Law and legislation United States Advertising Social aspects United States Marketing Social aspects United States Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd Gesetzgebung (DE-588)4020682-8 gnd Neue Medien (DE-588)4196910-8 gnd |
topic_facet | Gesellschaft Recht Advertising laws United States Marketing Law and legislation United States Advertising Social aspects United States Marketing Social aspects United States Marketing Werbung Gesetzgebung Neue Medien USA |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029954423&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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