Verfügbarkeit: Marketing communications

Marketing communications: a European perspective

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Bibliographische Detailangaben
Hauptverfasser:	Pelsmacker, Patrick de 1957- (VerfasserIn), Geuens, Maggie 1969- (VerfasserIn), Van den Bergh, Joeri 1971- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Harlow, England Pearson 2017
Ausgabe:	Sixth edition
Schlagworte:	Kommunikationspolitik Marketing Kommunikations-Mix Marktkommunikation Unternehmen Kommunikation
Beschreibung:	Previous ed.: Harlow: Financial Times Prentice Hall, 2010. - Includes bibliographical references and index
Beschreibung:	xix, 625 Seiten Illustrationen, Diagramme 27 cm
ISBN:	9781292135762

Internformat

MARC


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Datensatz im Suchindex

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any_adam_object
author	Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971-
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author_facet	Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971-
author_role	aut aut aut
author_sort	Pelsmacker, Patrick de 1957-
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building	Verbundindex
bvnumber	BV044553785
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ctrlnum	(OCoLC)1017613902 (DE-599)BVBBV044553785
discipline	Wirtschaftswissenschaften
edition	Sixth edition
format	Book
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id	DE-604.BV044553785
illustrated	Illustrated
indexdate	2024-08-01T11:29:11Z
institution	BVB
isbn	9781292135762
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029952577
oclc_num	1017613902
open_access_boolean
owner	DE-862 DE-BY-FWS DE-M49 DE-BY-TUM DE-Aug4 DE-703 DE-739
owner_facet	DE-862 DE-BY-FWS DE-M49 DE-BY-TUM DE-Aug4 DE-703 DE-739
physical	xix, 625 Seiten Illustrationen, Diagramme 27 cm
publishDate	2017
publishDateSearch	2017
publishDateSort	2017
publisher	Pearson
record_format	marc
spellingShingle	Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971- Marketing communications a European perspective Kommunikationspolitik (DE-588)4232471-3 gnd Marketing (DE-588)4037589-4 gnd Kommunikations-Mix (DE-588)4218367-4 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd
subject_GND	(DE-588)4232471-3 (DE-588)4037589-4 (DE-588)4218367-4 (DE-588)4131075-5 (DE-588)4061963-1 (DE-588)4031883-7
title	Marketing communications a European perspective
title_auth	Marketing communications a European perspective
title_exact_search	Marketing communications a European perspective
title_full	Marketing communications a European perspective Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh
title_fullStr	Marketing communications a European perspective Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh
title_full_unstemmed	Marketing communications a European perspective Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh
title_short	Marketing communications
title_sort	marketing communications a european perspective
title_sub	a European perspective
topic	Kommunikationspolitik (DE-588)4232471-3 gnd Marketing (DE-588)4037589-4 gnd Kommunikations-Mix (DE-588)4218367-4 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd
topic_facet	Kommunikationspolitik Marketing Kommunikations-Mix Marktkommunikation Unternehmen Kommunikation
work_keys_str_mv	AT pelsmackerpatrickde marketingcommunicationsaeuropeanperspective AT geuensmaggie marketingcommunicationsaeuropeanperspective AT vandenberghjoeri marketingcommunicationsaeuropeanperspective

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THWS Schweinfurt Zentralbibliothek Lesesaal

Bestandesangaben von THWS Schweinfurt Zentralbibliothek Lesesaal
Signatur:	2000 QP 600 D284(6)
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MARC

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