Verfügbarkeit: Principles of marketing

Principles of marketing:

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Bibliographische Detailangaben
Hauptverfasser:	Kotler, Philip 1931- (VerfasserIn), Armstrong, Gary 1943- (VerfasserIn), Opresnik, Marc Oliver 1969- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Harlow, England Pearson [2018]
Ausgabe:	17e, global edition (Seventeenth edition, global edition)
Schlagworte:	Marketingmanagement Marketing Einführung Aufgabensammlung Lehrbuch
Online-Zugang:	FHD01 FWS01 FWS02 HWR01 HWR01 TUBA1
Beschreibung:	1 Online-Ressource (734 Seiten) Illustrationen
ISBN:	9781292220239

Internformat

MARC


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Datensatz im Suchindex

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author_sort	Kotler, Philip 1931-
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ctrlnum	(ZDB-150-PEB)978-1-292-22023-9 (OCoLC)1077764603 (DE-599)BVBBV044551207
discipline	Wirtschaftswissenschaften
edition	17e, global edition (Seventeenth edition, global edition)
format	Electronic eBook
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genre_facet	Einführung Aufgabensammlung Lehrbuch
id	DE-604.BV044551207
illustrated	Not Illustrated
indexdate	2024-07-10T07:55:40Z
institution	BVB
isbn	9781292220239
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029950057
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spelling	Kotler, Philip 1931- (DE-588)121409600 aut Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute) 17e, global edition (Seventeenth edition, global edition) Harlow, England Pearson [2018] 1 Online-Ressource (734 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4143389-0 Aufgabensammlung gnd-content 3\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 4\p DE-604 Armstrong, Gary 1943- (DE-588)170906825 aut Opresnik, Marc Oliver 1969- (DE-588)121167410 aut Erscheint auch als Druck-Ausgabe 978-1-292-22017-8 1-292-22017-1 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kotler, Philip 1931- Armstrong, Gary 1943- Opresnik, Marc Oliver 1969- Principles of marketing Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4151278-9 (DE-588)4143389-0 (DE-588)4123623-3
title	Principles of marketing
title_auth	Principles of marketing
title_exact_search	Principles of marketing
title_full	Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute)
title_fullStr	Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute)
title_full_unstemmed	Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute)
title_short	Principles of marketing
title_sort	principles of marketing
topic	Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marketingmanagement Marketing Einführung Aufgabensammlung Lehrbuch
work_keys_str_mv	AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing AT opresnikmarcoliver principlesofmarketing

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