Social Media Marketing: a practitioner guide
Gespeichert in:
Hauptverfasser: | , , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
[s.l.]
Opresnik Management Consulting
[2017]
|
Ausgabe: | Second edition |
Schriftenreihe: | Opresnik management guides
book 2 |
Schlagworte: | |
Beschreibung: | Literaturverzeichnis Seite 171-190 |
Beschreibung: | 198 Seiten Illustrationen, Diagramme |
ISBN: | 9781549540400 1549540408 |
Internformat
MARC
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020 | |a 1549540408 |9 1-5495-4040-8 | ||
035 | |a (OCoLC)1011401402 | ||
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041 | 0 | |a eng | |
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084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
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245 | 1 | 0 | |a Social Media Marketing |b a practitioner guide |c by Prof. Svend Hollensen, Ph.D., University of Southern Denmark, Prof. Philip Kotler, Ph.D., Kellogg School of Management, Northwestern University, USA, and Prof. Marc Oliver Opresnik,Ph.D., Luebeck University of Applied Sciences, Germany |
250 | |a Second edition | ||
264 | 1 | |a [s.l.] |b Opresnik Management Consulting |c [2017] | |
264 | 4 | |c © 2017 | |
300 | |a 198 Seiten |b Illustrationen, Diagramme | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 1 | |a Opresnik management guides |v book 2 | |
500 | |a Literaturverzeichnis Seite 171-190 | ||
650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
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689 | 0 | |5 DE-604 | |
700 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
700 | 1 | |a Opresnik, Marc Oliver |d 1969- |e Verfasser |0 (DE-588)121167410 |4 aut | |
830 | 0 | |a Opresnik management guides |v book 2 |w (DE-604)BV044308433 |9 2 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-029947041 |
Datensatz im Suchindex
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any_adam_object | |
author | Hollensen, Svend Kotler, Philip 1931- Opresnik, Marc Oliver 1969- |
author_GND | (DE-588)1044269421 (DE-588)121409600 (DE-588)121167410 |
author_facet | Hollensen, Svend Kotler, Philip 1931- Opresnik, Marc Oliver 1969- |
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author_sort | Hollensen, Svend |
author_variant | s h sh p k pk m o o mo moo |
building | Verbundindex |
bvnumber | BV044548124 |
classification_rvk | QP 650 |
ctrlnum | (OCoLC)1011401402 (DE-599)BVBBV044548124 |
discipline | Wirtschaftswissenschaften |
edition | Second edition |
format | Book |
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id | DE-604.BV044548124 |
illustrated | Illustrated |
indexdate | 2024-07-10T07:55:35Z |
institution | BVB |
isbn | 9781549540400 1549540408 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029947041 |
oclc_num | 1011401402 |
open_access_boolean | |
owner | DE-573 |
owner_facet | DE-573 |
physical | 198 Seiten Illustrationen, Diagramme |
publishDate | 2017 |
publishDateSearch | 2017 |
publishDateSort | 2017 |
publisher | Opresnik Management Consulting |
record_format | marc |
series | Opresnik management guides |
series2 | Opresnik management guides |
spelling | Hollensen, Svend Verfasser (DE-588)1044269421 aut Social Media Marketing a practitioner guide by Prof. Svend Hollensen, Ph.D., University of Southern Denmark, Prof. Philip Kotler, Ph.D., Kellogg School of Management, Northwestern University, USA, and Prof. Marc Oliver Opresnik,Ph.D., Luebeck University of Applied Sciences, Germany Second edition [s.l.] Opresnik Management Consulting [2017] © 2017 198 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Opresnik management guides book 2 Literaturverzeichnis Seite 171-190 Social Media (DE-588)4639271-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Social Media (DE-588)4639271-3 s DE-604 Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Opresnik, Marc Oliver 1969- Verfasser (DE-588)121167410 aut Opresnik management guides book 2 (DE-604)BV044308433 2 |
spellingShingle | Hollensen, Svend Kotler, Philip 1931- Opresnik, Marc Oliver 1969- Social Media Marketing a practitioner guide Opresnik management guides Social Media (DE-588)4639271-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
subject_GND | (DE-588)4639271-3 (DE-588)7706419-7 |
title | Social Media Marketing a practitioner guide |
title_auth | Social Media Marketing a practitioner guide |
title_exact_search | Social Media Marketing a practitioner guide |
title_full | Social Media Marketing a practitioner guide by Prof. Svend Hollensen, Ph.D., University of Southern Denmark, Prof. Philip Kotler, Ph.D., Kellogg School of Management, Northwestern University, USA, and Prof. Marc Oliver Opresnik,Ph.D., Luebeck University of Applied Sciences, Germany |
title_fullStr | Social Media Marketing a practitioner guide by Prof. Svend Hollensen, Ph.D., University of Southern Denmark, Prof. Philip Kotler, Ph.D., Kellogg School of Management, Northwestern University, USA, and Prof. Marc Oliver Opresnik,Ph.D., Luebeck University of Applied Sciences, Germany |
title_full_unstemmed | Social Media Marketing a practitioner guide by Prof. Svend Hollensen, Ph.D., University of Southern Denmark, Prof. Philip Kotler, Ph.D., Kellogg School of Management, Northwestern University, USA, and Prof. Marc Oliver Opresnik,Ph.D., Luebeck University of Applied Sciences, Germany |
title_short | Social Media Marketing |
title_sort | social media marketing a practitioner guide |
title_sub | a practitioner guide |
topic | Social Media (DE-588)4639271-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
topic_facet | Social Media Online-Marketing |
volume_link | (DE-604)BV044308433 |
work_keys_str_mv | AT hollensensvend socialmediamarketingapractitionerguide AT kotlerphilip socialmediamarketingapractitionerguide AT opresnikmarcoliver socialmediamarketingapractitionerguide |