International advertising law:
International advertising law' gives an overview about the legal situations of advertising law in many countries across the globe. Recent political and technological developments and globalization have integrated national markets, making borders less and less relevant to marketers who are becom...
Gespeichert in:
| Vorheriger Titel: | Advertising law in Europe and North America |
|---|---|
| Weitere Verfasser: | , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Alphen aan den Rijn
Wolters Kluwer
[2017]
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Zusammenfassung: | International advertising law' gives an overview about the legal situations of advertising law in many countries across the globe. Recent political and technological developments and globalization have integrated national markets, making borders less and less relevant to marketers who are becoming as interested in selling to customers outside their own countries as within. Most cross-border advertising occurs uncontroversially. However, as international advertising activity falls under so many diverse areas of law (soft IP area, including trademark and copyright law), some familiarity with the dense web of legislation, regulation, and case law is essential for all advertisers. This well-known book, now in a fully updated third edition, meets the practical needs of corporate counsel engaged in multinational marketing and provides all the necessary information in an easy-to-use country-by-country format |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | lxix, 773 Seiten 25 cm |
| ISBN: | 9789041159519 |
Internformat
MARC
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| 008 | 171020s2017 |||| 00||| eng d | ||
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| 245 | 1 | 0 | |a International advertising law |c edited by Peter Schotthöfer ; co-editor Florian Steiner |
| 250 | |a Third edition | ||
| 264 | 1 | |a Alphen aan den Rijn |b Wolters Kluwer |c [2017] | |
| 300 | |a lxix, 773 Seiten |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a International advertising law' gives an overview about the legal situations of advertising law in many countries across the globe. Recent political and technological developments and globalization have integrated national markets, making borders less and less relevant to marketers who are becoming as interested in selling to customers outside their own countries as within. Most cross-border advertising occurs uncontroversially. However, as international advertising activity falls under so many diverse areas of law (soft IP area, including trademark and copyright law), some familiarity with the dense web of legislation, regulation, and case law is essential for all advertisers. This well-known book, now in a fully updated third edition, meets the practical needs of corporate counsel engaged in multinational marketing and provides all the necessary information in an easy-to-use country-by-country format | |
| 650 | 4 | |a Advertising laws |z Europe | |
| 650 | 4 | |a Advertising laws |z North America | |
| 700 | 1 | |a Schotthöfer, Peter |d 1948- |0 (DE-588)112352014 |4 edt | |
| 700 | 1 | |a Steiner, Florian |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, e-Book |z 978-90-411-5960-1 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, web-PDF |z 978-90-411-6576-3 |
| 780 | 0 | 0 | |i Vorangegangen ist |t Advertising law in Europe and North America |b Second edition |d The Hague ; Boston, Mass.: Kluwer Law International, 1999 |z 90-4110-646-4 |w (DE-604)BV021451620 |
| 780 | 0 | 0 | |i Vorangegangen ist |t Advertising law in Europe and North America |d Deventer: Kluwer Law and Taxation Publ., 1992 |z 90-6544-603-6 |w (DE-604)BV021445900 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029946727 | ||
Datensatz im Suchindex
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| author2 | Schotthöfer, Peter 1948- Steiner, Florian |
| author2_role | edt edt |
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| ctrlnum | (OCoLC)994233618 (DE-599)BVBBV044547805 |
| edition | Third edition |
| format | Book |
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| id | DE-604.BV044547805 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:55:34Z |
| institution | BVB |
| isbn | 9789041159519 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029946727 |
| oclc_num | 994233618 |
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| owner | DE-M382 |
| owner_facet | DE-M382 |
| physical | lxix, 773 Seiten 25 cm |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Wolters Kluwer |
| record_format | marc |
| spelling | International advertising law edited by Peter Schotthöfer ; co-editor Florian Steiner Third edition Alphen aan den Rijn Wolters Kluwer [2017] lxix, 773 Seiten 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index International advertising law' gives an overview about the legal situations of advertising law in many countries across the globe. Recent political and technological developments and globalization have integrated national markets, making borders less and less relevant to marketers who are becoming as interested in selling to customers outside their own countries as within. Most cross-border advertising occurs uncontroversially. However, as international advertising activity falls under so many diverse areas of law (soft IP area, including trademark and copyright law), some familiarity with the dense web of legislation, regulation, and case law is essential for all advertisers. This well-known book, now in a fully updated third edition, meets the practical needs of corporate counsel engaged in multinational marketing and provides all the necessary information in an easy-to-use country-by-country format Advertising laws Europe Advertising laws North America Schotthöfer, Peter 1948- (DE-588)112352014 edt Steiner, Florian edt Erscheint auch als Online-Ausgabe, e-Book 978-90-411-5960-1 Erscheint auch als Online-Ausgabe, web-PDF 978-90-411-6576-3 Vorangegangen ist Advertising law in Europe and North America Second edition The Hague ; Boston, Mass.: Kluwer Law International, 1999 90-4110-646-4 (DE-604)BV021451620 Vorangegangen ist Advertising law in Europe and North America Deventer: Kluwer Law and Taxation Publ., 1992 90-6544-603-6 (DE-604)BV021445900 |
| spellingShingle | International advertising law Advertising laws Europe Advertising laws North America |
| title | International advertising law |
| title_auth | International advertising law |
| title_exact_search | International advertising law |
| title_full | International advertising law edited by Peter Schotthöfer ; co-editor Florian Steiner |
| title_fullStr | International advertising law edited by Peter Schotthöfer ; co-editor Florian Steiner |
| title_full_unstemmed | International advertising law edited by Peter Schotthöfer ; co-editor Florian Steiner |
| title_old | Advertising law in Europe and North America |
| title_short | International advertising law |
| title_sort | international advertising law |
| topic | Advertising laws Europe Advertising laws North America |
| topic_facet | Advertising laws Europe Advertising laws North America |
| work_keys_str_mv | AT schotthoferpeter internationaladvertisinglaw AT steinerflorian internationaladvertisinglaw |