Intersection: how enterprise design bridges the gap between business, technology, and people
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[S.l.]
Morgan Kaufmann
2012
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| Schlagworte: | |
| Beschreibung: | 462 Seiten |
| ISBN: | 9780123884350 0123884357 |
Internformat
MARC
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| 505 | 8 | |a When people book a flight, search for colleagues, place an order, or apply for a job today, they do it using a variety of digital technologies and media. These interactions with an organization have become the basis for any business success, connecting a business to customers, employees, vendors and partners. For the people being addressed, these systems are more than just tools or media: they act as the face of the organization. Yet today, people find themselves dealing with an overwhelming mass of isolated information and disconnected IT tools that fail to make relevant information easy to find, functionality easy to use and goals easy to achieve. This book introduces a strategic design framework to consciously shape what people interacting with an organization will experience. This approach is called Enterprise Design. | |
| 505 | 8 | |a It cuts through the complexity of designing at an enterprise level to achieve consistency in the way an enterprise looks, behaves, and communicates with the help of business technology. The goal of this approach is to create an overarching design adapted for the various people and use contexts, ultimately leading to better individual experiences at each relevant touch point. The approach enables organizations to hide technical systems behind their purpose, making them less visible yet much more useful for people and business contexts they are designed for. The book is broken into three main parts. In the first part, Enterprise Design is explored and defined. In the second part, a conceptual design framework is laid out, and in the final part, details and methods of putting the framework into action are covered. Using this approach, businesses can make better design decisions, which result in an integrated system that provides relevant touch points for those interacting with them. | |
| 505 | 8 | |a This methodology will enable executives to apply design thinking and practice to strategic problems by bridging people, business, and technology viewpoints and turning this into concrete projects and programs. Provides a framework to leverage business technology for envisioning, delivering, and enhancing products and services as building blocks for an overarching enterprise experienceTeaches how to align and integrate business strategy, brand identity, and enterprise architecture initiatives to shape a consolidated enterprise-wide design strategy and practice. Explains how to implement the framework to rapidly assemble and deploy solutions such as portals, web sites, mobile or back office systems using reusable assets to create relevant touch points with people | |
| 650 | 7 | |a Human-computer interaction |2 fast | |
| 650 | 7 | |a User interfaces (Computer systems) / Design |2 fast | |
| 650 | 4 | |a User interfaces (Computer systems) |x Design | |
| 650 | 4 | |a Human-computer interaction | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 0-12-388435-7 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 0-12-388435-7 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029946194 | ||
Datensatz im Suchindex
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| author | Guenther, Milan |
| author_GND | (DE-588)1052665748 |
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| contents | When people book a flight, search for colleagues, place an order, or apply for a job today, they do it using a variety of digital technologies and media. These interactions with an organization have become the basis for any business success, connecting a business to customers, employees, vendors and partners. For the people being addressed, these systems are more than just tools or media: they act as the face of the organization. Yet today, people find themselves dealing with an overwhelming mass of isolated information and disconnected IT tools that fail to make relevant information easy to find, functionality easy to use and goals easy to achieve. This book introduces a strategic design framework to consciously shape what people interacting with an organization will experience. This approach is called Enterprise Design. It cuts through the complexity of designing at an enterprise level to achieve consistency in the way an enterprise looks, behaves, and communicates with the help of business technology. The goal of this approach is to create an overarching design adapted for the various people and use contexts, ultimately leading to better individual experiences at each relevant touch point. The approach enables organizations to hide technical systems behind their purpose, making them less visible yet much more useful for people and business contexts they are designed for. The book is broken into three main parts. In the first part, Enterprise Design is explored and defined. In the second part, a conceptual design framework is laid out, and in the final part, details and methods of putting the framework into action are covered. Using this approach, businesses can make better design decisions, which result in an integrated system that provides relevant touch points for those interacting with them. This methodology will enable executives to apply design thinking and practice to strategic problems by bridging people, business, and technology viewpoints and turning this into concrete projects and programs. Provides a framework to leverage business technology for envisioning, delivering, and enhancing products and services as building blocks for an overarching enterprise experienceTeaches how to align and integrate business strategy, brand identity, and enterprise architecture initiatives to shape a consolidated enterprise-wide design strategy and practice. Explains how to implement the framework to rapidly assemble and deploy solutions such as portals, web sites, mobile or back office systems using reusable assets to create relevant touch points with people |
| ctrlnum | (DE-599)BVBBV044547254 |
| dewey-full | 004.01/9 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 004 - Computer science |
| dewey-raw | 004.01/9 |
| dewey-search | 004.01/9 |
| dewey-sort | 14.01 19 |
| dewey-tens | 000 - Computer science, information, general works |
| discipline | Informatik |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:55:33Z |
| institution | BVB |
| isbn | 9780123884350 0123884357 |
| language | English |
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| publishDate | 2012 |
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| spelling | Guenther, Milan Verfasser (DE-588)1052665748 aut Intersection how enterprise design bridges the gap between business, technology, and people Milan Guenther [S.l.] Morgan Kaufmann 2012 462 Seiten txt rdacontent n rdamedia nc rdacarrier Online-Ressource When people book a flight, search for colleagues, place an order, or apply for a job today, they do it using a variety of digital technologies and media. These interactions with an organization have become the basis for any business success, connecting a business to customers, employees, vendors and partners. For the people being addressed, these systems are more than just tools or media: they act as the face of the organization. Yet today, people find themselves dealing with an overwhelming mass of isolated information and disconnected IT tools that fail to make relevant information easy to find, functionality easy to use and goals easy to achieve. This book introduces a strategic design framework to consciously shape what people interacting with an organization will experience. This approach is called Enterprise Design. It cuts through the complexity of designing at an enterprise level to achieve consistency in the way an enterprise looks, behaves, and communicates with the help of business technology. The goal of this approach is to create an overarching design adapted for the various people and use contexts, ultimately leading to better individual experiences at each relevant touch point. The approach enables organizations to hide technical systems behind their purpose, making them less visible yet much more useful for people and business contexts they are designed for. The book is broken into three main parts. In the first part, Enterprise Design is explored and defined. In the second part, a conceptual design framework is laid out, and in the final part, details and methods of putting the framework into action are covered. Using this approach, businesses can make better design decisions, which result in an integrated system that provides relevant touch points for those interacting with them. This methodology will enable executives to apply design thinking and practice to strategic problems by bridging people, business, and technology viewpoints and turning this into concrete projects and programs. Provides a framework to leverage business technology for envisioning, delivering, and enhancing products and services as building blocks for an overarching enterprise experienceTeaches how to align and integrate business strategy, brand identity, and enterprise architecture initiatives to shape a consolidated enterprise-wide design strategy and practice. Explains how to implement the framework to rapidly assemble and deploy solutions such as portals, web sites, mobile or back office systems using reusable assets to create relevant touch points with people Human-computer interaction fast User interfaces (Computer systems) / Design fast User interfaces (Computer systems) Design Human-computer interaction Erscheint auch als Online-Ausgabe 0-12-388435-7 |
| spellingShingle | Guenther, Milan Intersection how enterprise design bridges the gap between business, technology, and people When people book a flight, search for colleagues, place an order, or apply for a job today, they do it using a variety of digital technologies and media. These interactions with an organization have become the basis for any business success, connecting a business to customers, employees, vendors and partners. For the people being addressed, these systems are more than just tools or media: they act as the face of the organization. Yet today, people find themselves dealing with an overwhelming mass of isolated information and disconnected IT tools that fail to make relevant information easy to find, functionality easy to use and goals easy to achieve. This book introduces a strategic design framework to consciously shape what people interacting with an organization will experience. This approach is called Enterprise Design. It cuts through the complexity of designing at an enterprise level to achieve consistency in the way an enterprise looks, behaves, and communicates with the help of business technology. The goal of this approach is to create an overarching design adapted for the various people and use contexts, ultimately leading to better individual experiences at each relevant touch point. The approach enables organizations to hide technical systems behind their purpose, making them less visible yet much more useful for people and business contexts they are designed for. The book is broken into three main parts. In the first part, Enterprise Design is explored and defined. In the second part, a conceptual design framework is laid out, and in the final part, details and methods of putting the framework into action are covered. Using this approach, businesses can make better design decisions, which result in an integrated system that provides relevant touch points for those interacting with them. This methodology will enable executives to apply design thinking and practice to strategic problems by bridging people, business, and technology viewpoints and turning this into concrete projects and programs. Provides a framework to leverage business technology for envisioning, delivering, and enhancing products and services as building blocks for an overarching enterprise experienceTeaches how to align and integrate business strategy, brand identity, and enterprise architecture initiatives to shape a consolidated enterprise-wide design strategy and practice. Explains how to implement the framework to rapidly assemble and deploy solutions such as portals, web sites, mobile or back office systems using reusable assets to create relevant touch points with people Human-computer interaction fast User interfaces (Computer systems) / Design fast User interfaces (Computer systems) Design Human-computer interaction |
| title | Intersection how enterprise design bridges the gap between business, technology, and people |
| title_auth | Intersection how enterprise design bridges the gap between business, technology, and people |
| title_exact_search | Intersection how enterprise design bridges the gap between business, technology, and people |
| title_full | Intersection how enterprise design bridges the gap between business, technology, and people Milan Guenther |
| title_fullStr | Intersection how enterprise design bridges the gap between business, technology, and people Milan Guenther |
| title_full_unstemmed | Intersection how enterprise design bridges the gap between business, technology, and people Milan Guenther |
| title_short | Intersection |
| title_sort | intersection how enterprise design bridges the gap between business technology and people |
| title_sub | how enterprise design bridges the gap between business, technology, and people |
| topic | Human-computer interaction fast User interfaces (Computer systems) / Design fast User interfaces (Computer systems) Design Human-computer interaction |
| topic_facet | Human-computer interaction User interfaces (Computer systems) / Design User interfaces (Computer systems) Design |
| work_keys_str_mv | AT guenthermilan intersectionhowenterprisedesignbridgesthegapbetweenbusinesstechnologyandpeople |