Holdings: Multi-channel marketing, branding and retail design

Multi-channel marketing, branding and retail design: new challenges and opportunities

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Bibliographic Details
Other Authors:	McIntyre, Charles (Editor), Melewar, T. C. ca. 20. Jh (Editor), Dennis, Charles (Editor)
Format:	Electronic eBook
Language:	English
Published:	Bingley Emerald 2016
Edition:	First edition
Subjects:	Marketing Mehrgleisiger Vertrieb Einzelhandel Markenpolitik Aufsatzsammlung
Online Access:	DE-1050 DE-91
Physical Description:	1 Online-Ressource (xiii, 259 Seiten) Illustrationen, Diagramme
ISBN:	9781786354556

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MARC


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Record in the Search Index

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indexdate	2025-04-10T12:01:28Z
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isbn	9781786354556
language	English
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physical	1 Online-Ressource (xiii, 259 Seiten) Illustrationen, Diagramme
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publishDate	2016
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publisher	Emerald
record_format	marc
spelling	Multi-channel marketing, branding and retail design new challenges and opportunities edited by Charles McIntyre (Bournemouth University, Poole, UK), T.C. Melewar (Middlesex University London, London, UK), Charles Dennis (Middlesex University London, London, UK) First edition Bingley Emerald 2016 1 Online-Ressource (xiii, 259 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Einzelhandel (DE-588)4127747-8 s Mehrgleisiger Vertrieb (DE-588)4725388-5 s Marketing (DE-588)4037589-4 s Markenpolitik (DE-588)4144679-3 s b DE-604 McIntyre, Charles (DE-588)140047832 edt Melewar, T. C. ca. 20. Jh. (DE-588)135575109 edt Dennis, Charles edt Erscheint auch als Druck-Ausgabe 978-1-78635-456-3
spellingShingle	Multi-channel marketing, branding and retail design new challenges and opportunities Marketing (DE-588)4037589-4 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Einzelhandel (DE-588)4127747-8 gnd Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4725388-5 (DE-588)4127747-8 (DE-588)4144679-3 (DE-588)4143413-4
title	Multi-channel marketing, branding and retail design new challenges and opportunities
title_auth	Multi-channel marketing, branding and retail design new challenges and opportunities
title_exact_search	Multi-channel marketing, branding and retail design new challenges and opportunities
title_full	Multi-channel marketing, branding and retail design new challenges and opportunities edited by Charles McIntyre (Bournemouth University, Poole, UK), T.C. Melewar (Middlesex University London, London, UK), Charles Dennis (Middlesex University London, London, UK)
title_fullStr	Multi-channel marketing, branding and retail design new challenges and opportunities edited by Charles McIntyre (Bournemouth University, Poole, UK), T.C. Melewar (Middlesex University London, London, UK), Charles Dennis (Middlesex University London, London, UK)
title_full_unstemmed	Multi-channel marketing, branding and retail design new challenges and opportunities edited by Charles McIntyre (Bournemouth University, Poole, UK), T.C. Melewar (Middlesex University London, London, UK), Charles Dennis (Middlesex University London, London, UK)
title_short	Multi-channel marketing, branding and retail design
title_sort	multi channel marketing branding and retail design new challenges and opportunities
title_sub	new challenges and opportunities
topic	Marketing (DE-588)4037589-4 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Einzelhandel (DE-588)4127747-8 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Marketing Mehrgleisiger Vertrieb Einzelhandel Markenpolitik Aufsatzsammlung
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