Multi-channel marketing, branding and retail design: new challenges and opportunities
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley
Emerald
2016
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | FHD01 TUM01 |
| Beschreibung: | 1 Online-Ressource (xiii, 259 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781786354556 |
Internformat
MARC
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Datensatz im Suchindex
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| author2 | McIntyre, Charles Melewar, T. C. ca. 20. Jh Dennis, Charles |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:55:22Z |
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| isbn | 9781786354556 |
| language | English |
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| spelling | Multi-channel marketing, branding and retail design new challenges and opportunities edited by Charles McIntyre (Bournemouth University, Poole, UK), T.C. Melewar (Middlesex University London, London, UK), Charles Dennis (Middlesex University London, London, UK) First edition Bingley Emerald 2016 1 Online-Ressource (xiii, 259 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Einzelhandel (DE-588)4127747-8 s Mehrgleisiger Vertrieb (DE-588)4725388-5 s Marketing (DE-588)4037589-4 s Markenpolitik (DE-588)4144679-3 s b DE-604 McIntyre, Charles (DE-588)140047832 edt Melewar, T. C. ca. 20. Jh. (DE-588)135575109 edt Dennis, Charles edt Erscheint auch als Druck-Ausgabe 978-1-78635-456-3 |
| spellingShingle | Multi-channel marketing, branding and retail design new challenges and opportunities Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd Einzelhandel (DE-588)4127747-8 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4144679-3 (DE-588)4127747-8 (DE-588)4725388-5 (DE-588)4143413-4 |
| title | Multi-channel marketing, branding and retail design new challenges and opportunities |
| title_auth | Multi-channel marketing, branding and retail design new challenges and opportunities |
| title_exact_search | Multi-channel marketing, branding and retail design new challenges and opportunities |
| title_full | Multi-channel marketing, branding and retail design new challenges and opportunities edited by Charles McIntyre (Bournemouth University, Poole, UK), T.C. Melewar (Middlesex University London, London, UK), Charles Dennis (Middlesex University London, London, UK) |
| title_fullStr | Multi-channel marketing, branding and retail design new challenges and opportunities edited by Charles McIntyre (Bournemouth University, Poole, UK), T.C. Melewar (Middlesex University London, London, UK), Charles Dennis (Middlesex University London, London, UK) |
| title_full_unstemmed | Multi-channel marketing, branding and retail design new challenges and opportunities edited by Charles McIntyre (Bournemouth University, Poole, UK), T.C. Melewar (Middlesex University London, London, UK), Charles Dennis (Middlesex University London, London, UK) |
| title_short | Multi-channel marketing, branding and retail design |
| title_sort | multi channel marketing branding and retail design new challenges and opportunities |
| title_sub | new challenges and opportunities |
| topic | Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd Einzelhandel (DE-588)4127747-8 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd |
| topic_facet | Marketing Markenpolitik Einzelhandel Mehrgleisiger Vertrieb Aufsatzsammlung |
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