Connected marketing: the viral, buzz and word of mouth revolution
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam [und 11 weitere Städte]
Elsevier
[2007]
|
| Edition: | Reprinted |
| Subjects: | |
| Physical Description: | xxxv, 282 Seiten Illustrationen |
| ISBN: | 9781138152694 9780750666343 |
Staff View
MARC
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Record in the Search Index
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| author2 | Kirby, Justin Marsden, Paul |
| author2_role | edt edt |
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| author_facet | Kirby, Justin Marsden, Paul |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| spelling | Connected marketing the viral, buzz and word of mouth revolution Edited by Justin Kirby and Paul Marsden, [With a foreword by Emanuel Rosen] Reprinted Amsterdam [und 11 weitere Städte] Elsevier [2007] xxxv, 282 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketing Viral marketing Word-of-mouth advertising Marketing (DE-588)4037589-4 gnd rswk-swf Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd rswk-swf Buzz-Marketing (DE-588)1069965308 gnd rswk-swf Viral Marketing (DE-588)7564917-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Buzz-Marketing (DE-588)1069965308 s Mund-zu-Mund-Werbung (DE-588)4509885-2 s DE-604 Marketing (DE-588)4037589-4 s Viral Marketing (DE-588)7564917-2 s 1\p DE-604 Kirby, Justin edt Marsden, Paul edt Rosen, Emanuel win 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Connected marketing the viral, buzz and word of mouth revolution Marketing Viral marketing Word-of-mouth advertising Marketing (DE-588)4037589-4 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd Buzz-Marketing (DE-588)1069965308 gnd Viral Marketing (DE-588)7564917-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4509885-2 (DE-588)1069965308 (DE-588)7564917-2 (DE-588)4143413-4 |
| title | Connected marketing the viral, buzz and word of mouth revolution |
| title_auth | Connected marketing the viral, buzz and word of mouth revolution |
| title_exact_search | Connected marketing the viral, buzz and word of mouth revolution |
| title_full | Connected marketing the viral, buzz and word of mouth revolution Edited by Justin Kirby and Paul Marsden, [With a foreword by Emanuel Rosen] |
| title_fullStr | Connected marketing the viral, buzz and word of mouth revolution Edited by Justin Kirby and Paul Marsden, [With a foreword by Emanuel Rosen] |
| title_full_unstemmed | Connected marketing the viral, buzz and word of mouth revolution Edited by Justin Kirby and Paul Marsden, [With a foreword by Emanuel Rosen] |
| title_short | Connected marketing |
| title_sort | connected marketing the viral buzz and word of mouth revolution |
| title_sub | the viral, buzz and word of mouth revolution |
| topic | Marketing Viral marketing Word-of-mouth advertising Marketing (DE-588)4037589-4 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd Buzz-Marketing (DE-588)1069965308 gnd Viral Marketing (DE-588)7564917-2 gnd |
| topic_facet | Marketing Viral marketing Word-of-mouth advertising Mund-zu-Mund-Werbung Buzz-Marketing Viral Marketing Aufsatzsammlung |
| work_keys_str_mv | AT kirbyjustin connectedmarketingtheviralbuzzandwordofmouthrevolution AT marsdenpaul connectedmarketingtheviralbuzzandwordofmouthrevolution AT rosenemanuel connectedmarketingtheviralbuzzandwordofmouthrevolution |