Connected marketing: the viral, buzz and word of mouth revolution
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [und 11 weitere Städte]
Elsevier
[2007]
|
| Ausgabe: | Reprinted |
| Schlagworte: | |
| Beschreibung: | xxxv, 282 Seiten Illustrationen |
| ISBN: | 9781138152694 9780750666343 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044538828 | ||
| 003 | DE-604 | ||
| 007 | t | ||
| 008 | 171016s2007 a||| |||| 00||| eng d | ||
| 020 | |a 9781138152694 |c hbk |9 978-1-138-15269-4 | ||
| 020 | |a 9780750666343 |c pbk |9 978-0-7506-6634-3 | ||
| 035 | |a (OCoLC)1011364061 | ||
| 035 | |a (DE-599)BVBBV044538828 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-20 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 |2 22 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 245 | 1 | 0 | |a Connected marketing |b the viral, buzz and word of mouth revolution |c Edited by Justin Kirby and Paul Marsden, [With a foreword by Emanuel Rosen] |
| 250 | |a Reprinted | ||
| 264 | 1 | |a Amsterdam [und 11 weitere Städte] |b Elsevier |c [2007] | |
| 300 | |a xxxv, 282 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Viral marketing | |
| 650 | 4 | |a Word-of-mouth advertising | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mund-zu-Mund-Werbung |0 (DE-588)4509885-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Buzz-Marketing |0 (DE-588)1069965308 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Viral Marketing |0 (DE-588)7564917-2 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Buzz-Marketing |0 (DE-588)1069965308 |D s |
| 689 | 0 | 1 | |a Mund-zu-Mund-Werbung |0 (DE-588)4509885-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Viral Marketing |0 (DE-588)7564917-2 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Kirby, Justin |4 edt | |
| 700 | 1 | |a Marsden, Paul |4 edt | |
| 700 | 1 | |a Rosen, Emanuel |4 win | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029937953 | |
Datensatz im Suchindex
| _version_ | 1808496922912096256 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Kirby, Justin Marsden, Paul |
| author2_role | edt edt |
| author2_variant | j k jk p m pm |
| author_facet | Kirby, Justin Marsden, Paul |
| building | Verbundindex |
| bvnumber | BV044538828 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1011364061 (DE-599)BVBBV044538828 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Reprinted |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-08-27T00:04:25Z |
| institution | BVB |
| isbn | 9781138152694 9780750666343 |
| language | English |
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| physical | xxxv, 282 Seiten Illustrationen |
| publishDate | 2007 |
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| spelling | Connected marketing the viral, buzz and word of mouth revolution Edited by Justin Kirby and Paul Marsden, [With a foreword by Emanuel Rosen] Reprinted Amsterdam [und 11 weitere Städte] Elsevier [2007] xxxv, 282 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketing Viral marketing Word-of-mouth advertising Marketing (DE-588)4037589-4 gnd rswk-swf Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd rswk-swf Buzz-Marketing (DE-588)1069965308 gnd rswk-swf Viral Marketing (DE-588)7564917-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Buzz-Marketing (DE-588)1069965308 s Mund-zu-Mund-Werbung (DE-588)4509885-2 s DE-604 Marketing (DE-588)4037589-4 s Viral Marketing (DE-588)7564917-2 s 1\p DE-604 Kirby, Justin edt Marsden, Paul edt Rosen, Emanuel win 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Connected marketing the viral, buzz and word of mouth revolution Marketing Viral marketing Word-of-mouth advertising Marketing (DE-588)4037589-4 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd Buzz-Marketing (DE-588)1069965308 gnd Viral Marketing (DE-588)7564917-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4509885-2 (DE-588)1069965308 (DE-588)7564917-2 (DE-588)4143413-4 |
| title | Connected marketing the viral, buzz and word of mouth revolution |
| title_auth | Connected marketing the viral, buzz and word of mouth revolution |
| title_exact_search | Connected marketing the viral, buzz and word of mouth revolution |
| title_full | Connected marketing the viral, buzz and word of mouth revolution Edited by Justin Kirby and Paul Marsden, [With a foreword by Emanuel Rosen] |
| title_fullStr | Connected marketing the viral, buzz and word of mouth revolution Edited by Justin Kirby and Paul Marsden, [With a foreword by Emanuel Rosen] |
| title_full_unstemmed | Connected marketing the viral, buzz and word of mouth revolution Edited by Justin Kirby and Paul Marsden, [With a foreword by Emanuel Rosen] |
| title_short | Connected marketing |
| title_sort | connected marketing the viral buzz and word of mouth revolution |
| title_sub | the viral, buzz and word of mouth revolution |
| topic | Marketing Viral marketing Word-of-mouth advertising Marketing (DE-588)4037589-4 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd Buzz-Marketing (DE-588)1069965308 gnd Viral Marketing (DE-588)7564917-2 gnd |
| topic_facet | Marketing Viral marketing Word-of-mouth advertising Mund-zu-Mund-Werbung Buzz-Marketing Viral Marketing Aufsatzsammlung |
| work_keys_str_mv | AT kirbyjustin connectedmarketingtheviralbuzzandwordofmouthrevolution AT marsdenpaul connectedmarketingtheviralbuzzandwordofmouthrevolution AT rosenemanuel connectedmarketingtheviralbuzzandwordofmouthrevolution |