Strategic marketing: market-oriented corporate and business unit planning
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
[2018]
|
| Schriftenreihe: | Lehrbuch
|
| Schlagworte: | |
| Beschreibung: | XI, 253 Seiten Diagramme |
| ISBN: | 9783658184162 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20190110 | ||
| 007 | t | ||
| 008 | 171013s2018 |||| |||| 00||| eng d | ||
| 020 | |a 9783658184162 |c pbk |9 978-3-658-18416-2 | ||
| 035 | |a (OCoLC)1005954481 | ||
| 035 | |a (DE-599)BVBBV044537413 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 |a DE-83 |a DE-355 |a DE-521 | ||
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| 084 | |a WIR 800f |2 stub | ||
| 100 | 1 | |a Tomczak, Torsten |d 1959- |e Verfasser |0 (DE-588)122732383 |4 aut | |
| 240 | 1 | 0 | |a Marketingplanung |
| 245 | 1 | 0 | |a Strategic marketing |b market-oriented corporate and business unit planning |c Torsten Tomczak, Sven Reinecke, Alfred Kuss |
| 264 | 1 | |a Wiesbaden |b Springer Gabler |c [2018] | |
| 264 | 4 | |c © 2018 | |
| 300 | |a XI, 253 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Lehrbuch | |
| 650 | 4 | |a Business | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Business and Management | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Reinecke, Sven |d 1967- |e Verfasser |0 (DE-588)114848998 |4 aut | |
| 700 | 1 | |a Kuß, Alfred |d 1947- |e Verfasser |0 (DE-588)122732367 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |o 10.1007/978-3-658-18417-9 |z 978-3-658-18417-9 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029936555 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804177893476007936 |
|---|---|
| any_adam_object | |
| author | Tomczak, Torsten 1959- Reinecke, Sven 1967- Kuß, Alfred 1947- |
| author_GND | (DE-588)122732383 (DE-588)114848998 (DE-588)122732367 |
| author_facet | Tomczak, Torsten 1959- Reinecke, Sven 1967- Kuß, Alfred 1947- |
| author_role | aut aut aut |
| author_sort | Tomczak, Torsten 1959- |
| author_variant | t t tt s r sr a k ak |
| building | Verbundindex |
| bvnumber | BV044537413 |
| classification_rvk | QP 612 QP 600 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)1005954481 (DE-599)BVBBV044537413 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV044537413 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:55:19Z |
| institution | BVB |
| isbn | 9783658184162 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029936555 |
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| physical | XI, 253 Seiten Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Springer Gabler |
| record_format | marc |
| series2 | Lehrbuch |
| spelling | Tomczak, Torsten 1959- Verfasser (DE-588)122732383 aut Marketingplanung Strategic marketing market-oriented corporate and business unit planning Torsten Tomczak, Sven Reinecke, Alfred Kuss Wiesbaden Springer Gabler [2018] © 2018 XI, 253 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Lehrbuch Business Marketing Business and Management Wirtschaft Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Reinecke, Sven 1967- Verfasser (DE-588)114848998 aut Kuß, Alfred 1947- Verfasser (DE-588)122732367 aut Erscheint auch als Online-Ausgabe 10.1007/978-3-658-18417-9 978-3-658-18417-9 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tomczak, Torsten 1959- Reinecke, Sven 1967- Kuß, Alfred 1947- Strategic marketing market-oriented corporate and business unit planning Business Marketing Business and Management Wirtschaft Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Strategic marketing market-oriented corporate and business unit planning |
| title_alt | Marketingplanung |
| title_auth | Strategic marketing market-oriented corporate and business unit planning |
| title_exact_search | Strategic marketing market-oriented corporate and business unit planning |
| title_full | Strategic marketing market-oriented corporate and business unit planning Torsten Tomczak, Sven Reinecke, Alfred Kuss |
| title_fullStr | Strategic marketing market-oriented corporate and business unit planning Torsten Tomczak, Sven Reinecke, Alfred Kuss |
| title_full_unstemmed | Strategic marketing market-oriented corporate and business unit planning Torsten Tomczak, Sven Reinecke, Alfred Kuss |
| title_short | Strategic marketing |
| title_sort | strategic marketing market oriented corporate and business unit planning |
| title_sub | market-oriented corporate and business unit planning |
| topic | Business Marketing Business and Management Wirtschaft Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Business Marketing Business and Management Wirtschaft Marketingstrategie Strategisches Management Lehrbuch |
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