Business to business marketing management: a global perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2018
|
| Ausgabe: | Third Edition |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xiii, 438 Seiten Illustrationen, Diagramme |
| ISBN: | 9781138680753 9781138680760 |
Internformat
MARC
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| 020 | |a 9781138680753 |9 978-1-138-68075-3 | ||
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| 100 | 1 | |a Zimmerman, Alan S. |d 1942- |0 (DE-588)170274861 |4 aut | |
| 245 | 1 | 0 | |a Business to business marketing management |b a global perspective |c Alan Zimmerman and Jim Blythe |
| 250 | |a Third Edition | ||
| 264 | 1 | |a London ; New York |b Routledge |c 2018 | |
| 300 | |a xiii, 438 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Blythe, Jim |0 (DE-588)1018330186 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |a Zimmerman, Alan S., 1942- author |t Business to business marketing management |d Abingdon, Oxon ; New York, NY : Routledge, 2017 |z 9781315564098 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029934485 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| author | Zimmerman, Alan S. 1942- Blythe, Jim |
| author_GND | (DE-588)170274861 (DE-588)1018330186 |
| author_facet | Zimmerman, Alan S. 1942- Blythe, Jim |
| author_role | aut aut |
| author_sort | Zimmerman, Alan S. 1942- |
| author_variant | a s z as asz j b jb |
| building | Verbundindex |
| bvnumber | BV044535300 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1011363967 (DE-599)BVBBV044535300 |
| dewey-full | 658.8/04 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/04 |
| dewey-search | 658.8/04 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Third Edition |
| format | Book |
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| id | DE-604.BV044535300 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:55:15Z |
| institution | BVB |
| isbn | 9781138680753 9781138680760 |
| language | English |
| lccn | 017005845 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029934485 |
| oclc_num | 1011363967 |
| open_access_boolean | |
| owner | DE-1050 DE-473 DE-BY-UBG |
| owner_facet | DE-1050 DE-473 DE-BY-UBG |
| physical | xiii, 438 Seiten Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
| record_format | marc |
| spelling | Zimmerman, Alan S. 1942- (DE-588)170274861 aut Business to business marketing management a global perspective Alan Zimmerman and Jim Blythe Third Edition London ; New York Routledge 2018 xiii, 438 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Business-to-Business-Marketing (DE-588)4631075-7 s 1\p DE-604 Blythe, Jim (DE-588)1018330186 aut Erscheint auch als Online-Ausgabe Zimmerman, Alan S., 1942- author Business to business marketing management Abingdon, Oxon ; New York, NY : Routledge, 2017 9781315564098 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zimmerman, Alan S. 1942- Blythe, Jim Business to business marketing management a global perspective Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4631075-7 |
| title | Business to business marketing management a global perspective |
| title_auth | Business to business marketing management a global perspective |
| title_exact_search | Business to business marketing management a global perspective |
| title_full | Business to business marketing management a global perspective Alan Zimmerman and Jim Blythe |
| title_fullStr | Business to business marketing management a global perspective Alan Zimmerman and Jim Blythe |
| title_full_unstemmed | Business to business marketing management a global perspective Alan Zimmerman and Jim Blythe |
| title_short | Business to business marketing management |
| title_sort | business to business marketing management a global perspective |
| title_sub | a global perspective |
| topic | Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Marketing Management Marketingmanagement Business-to-Business-Marketing |
| work_keys_str_mv | AT zimmermanalans businesstobusinessmarketingmanagementaglobalperspective AT blythejim businesstobusinessmarketingmanagementaglobalperspective |