Holdings: The public relations strategic toolkit

The public relations strategic toolkit: an essential guide to successful public relations practice

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Bibliographic Details
Main Authors:	Theaker, Alison (Author), Yaxley, Heather 1971- (Author)
Format:	Government Document Book
Language:	English
Published:	London and New York Routledge [2018]
Edition:	Second Edition
Subjects:	Corporations > Public relations Business communication
Online Access:	Inhaltsverzeichnis
Item Description:	Revised edition of the authors' The public relations strategic toolkit, 2012. - Includes bibliographical references and index
Physical Description:	XII, 417 pages Illustrationen, Diagramme
ISBN:	9781138678651 9781138678675

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MARC


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Record in the Search Index

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adam_text	THE PUBLIC RELATIONS STRATEGIC TOOLKIT / THEAKER, ALISONYYEAUTHOR : 2017 TABLE OF CONTENTS / INHALTSVERZEICHNIS ACKNOWLEDGEMENTS THE PROFESSION INTRODUCTION / ALISON THEAKER WHAT IS PUBLIC RELATIONS? / ALISON THEAKER WHAT DO PR PRACTITIONERS DO? / ALISON THEAKER THE PR INDUSTRY AND CAREERS IN IT / ALISON THEAKER PROFESSIONALISM AND TRENDS IN PR / ALISON THEAKER PUBLIC RELATIONS PLANNING SITUATIONAL ANALYSIS / HEATHER YAXLEY UNDERSTANDING PUBLIC PSYCHOLOGY / HEATHER YAXLEY SETTING OBJECTIVES / HEATHER YAXLEY STRATEGIC CAMPAIGN EXECUTION / HEATHER YAXLEY BUDGETING AND RESOURCING / HEATHER YAXLEY MONITORING AND EVALUATION / HEATHER YAXLEY CORPORATE COMMUNICATIONS BRAND MANAGEMENT / ALISON THEAKER EFFECTIVE MEDIA RELATIONS / ALISON THEAKER RISK, INCIDENTS, ISSUES AND CRISIS MANAGEMENT / HEATHER YAXLEY CORPORATE SOCIAL RESPONSIBILITY / ALISON THEAKER INTERNATIONAL CONSIDERATIONS / ALISON THEAKER DIGITAL PUBLIC RELATIONS / HEATHER YAXLEY STAKEHOLDER ENGAGEMENT POLITICAL RELATIONS / HEATHER YAXLEY FINANCIAL AND INVESTOR RELATIONS / HEATHER YAXLEY INTERNAL COMMUNICATIONS / ALISON THEAKER INTER-ORGANISATIONAL RELATIONSHIPS / HEATHER YAXLEY COMMUNITY RELATIONS / ALISON THEAKER CONSUMER PUBLIC RELATIONS / ALISON THEAKER APPENDIX BIBLIOGRAPHY INDEX DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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author	Theaker, Alison Yaxley, Heather 1971-
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illustrated	Illustrated
indexdate	2024-07-10T07:55:15Z
institution	BVB
isbn	9781138678651 9781138678675
language	English
lccn	017016046
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physical	XII, 417 pages Illustrationen, Diagramme
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spelling	Theaker, Alison (DE-588)1037405463 aut The public relations strategic toolkit an essential guide to successful public relations practice Alison Theaker and Heather Yaxley Second Edition London and New York Routledge [2018] XII, 417 pages Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Revised edition of the authors' The public relations strategic toolkit, 2012. - Includes bibliographical references and index Corporations Public relations Business communication Yaxley, Heather 1971- (DE-588)1035628457 aut Erscheint auch als 978-1-315-55879-0 Online-Ausgabe LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029933990&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Theaker, Alison Yaxley, Heather 1971- The public relations strategic toolkit an essential guide to successful public relations practice Corporations Public relations Business communication
title	The public relations strategic toolkit an essential guide to successful public relations practice
title_auth	The public relations strategic toolkit an essential guide to successful public relations practice
title_exact_search	The public relations strategic toolkit an essential guide to successful public relations practice
title_full	The public relations strategic toolkit an essential guide to successful public relations practice Alison Theaker and Heather Yaxley
title_fullStr	The public relations strategic toolkit an essential guide to successful public relations practice Alison Theaker and Heather Yaxley
title_full_unstemmed	The public relations strategic toolkit an essential guide to successful public relations practice Alison Theaker and Heather Yaxley
title_short	The public relations strategic toolkit
title_sort	the public relations strategic toolkit an essential guide to successful public relations practice
title_sub	an essential guide to successful public relations practice
topic	Corporations Public relations Business communication
topic_facet	Corporations Public relations Business communication
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029933990&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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