The public relations strategic toolkit: an essential guide to successful public relations practice
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Regierungsdokument Buch |
| Sprache: | English |
| Veröffentlicht: |
London and New York
Routledge
[2018]
|
| Ausgabe: | Second Edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Revised edition of the authors' The public relations strategic toolkit, 2012. - Includes bibliographical references and index |
| Beschreibung: | XII, 417 pages Illustrationen, Diagramme |
| ISBN: | 9781138678651 9781138678675 |
Internformat
MARC
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| 245 | 1 | 0 | |a The public relations strategic toolkit |b an essential guide to successful public relations practice |c Alison Theaker and Heather Yaxley |
| 250 | |a Second Edition | ||
| 264 | 1 | |a London and New York |b Routledge |c [2018] | |
| 300 | |a XII, 417 pages |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Revised edition of the authors' The public relations strategic toolkit, 2012. - Includes bibliographical references and index | ||
| 650 | 4 | |a Corporations |x Public relations | |
| 650 | 4 | |a Business communication | |
| 700 | 1 | |a Yaxley, Heather |d 1971- |0 (DE-588)1035628457 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |z 978-1-315-55879-0 |n Online-Ausgabe |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029933990 | ||
Datensatz im Suchindex
| _version_ | 1804177889153777664 |
|---|---|
| adam_text | THE PUBLIC RELATIONS STRATEGIC TOOLKIT
/ THEAKER, ALISONYYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
ACKNOWLEDGEMENTS
THE PROFESSION
INTRODUCTION / ALISON THEAKER
WHAT IS PUBLIC RELATIONS? / ALISON THEAKER
WHAT DO PR PRACTITIONERS DO? / ALISON THEAKER
THE PR INDUSTRY AND CAREERS IN IT / ALISON THEAKER
PROFESSIONALISM AND TRENDS IN PR / ALISON THEAKER
PUBLIC RELATIONS PLANNING
SITUATIONAL ANALYSIS / HEATHER YAXLEY
UNDERSTANDING PUBLIC PSYCHOLOGY / HEATHER YAXLEY
SETTING OBJECTIVES / HEATHER YAXLEY
STRATEGIC CAMPAIGN EXECUTION / HEATHER YAXLEY
BUDGETING AND RESOURCING / HEATHER YAXLEY
MONITORING AND EVALUATION / HEATHER YAXLEY
CORPORATE COMMUNICATIONS
BRAND MANAGEMENT / ALISON THEAKER
EFFECTIVE MEDIA RELATIONS / ALISON THEAKER
RISK, INCIDENTS, ISSUES AND CRISIS MANAGEMENT / HEATHER YAXLEY
CORPORATE SOCIAL RESPONSIBILITY / ALISON THEAKER
INTERNATIONAL CONSIDERATIONS / ALISON THEAKER
DIGITAL PUBLIC RELATIONS / HEATHER YAXLEY
STAKEHOLDER ENGAGEMENT
POLITICAL RELATIONS / HEATHER YAXLEY
FINANCIAL AND INVESTOR RELATIONS / HEATHER YAXLEY
INTERNAL COMMUNICATIONS / ALISON THEAKER
INTER-ORGANISATIONAL RELATIONSHIPS / HEATHER YAXLEY
COMMUNITY RELATIONS / ALISON THEAKER
CONSUMER PUBLIC RELATIONS / ALISON THEAKER
APPENDIX
BIBLIOGRAPHY
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Theaker, Alison Yaxley, Heather 1971- |
| author_GND | (DE-588)1037405463 (DE-588)1035628457 |
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| author_sort | Theaker, Alison |
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| building | Verbundindex |
| bvnumber | BV044534794 |
| callnumber-first | H - Social Science |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| ctrlnum | (OCoLC)1012253970 (DE-599)BVBBV044534794 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second Edition |
| format | Government Document Book |
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| id | DE-604.BV044534794 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:55:15Z |
| institution | BVB |
| isbn | 9781138678651 9781138678675 |
| language | English |
| lccn | 017016046 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029933990 |
| oclc_num | 1012253970 |
| open_access_boolean | |
| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | XII, 417 pages Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
| record_format | marc |
| spelling | Theaker, Alison (DE-588)1037405463 aut The public relations strategic toolkit an essential guide to successful public relations practice Alison Theaker and Heather Yaxley Second Edition London and New York Routledge [2018] XII, 417 pages Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Revised edition of the authors' The public relations strategic toolkit, 2012. - Includes bibliographical references and index Corporations Public relations Business communication Yaxley, Heather 1971- (DE-588)1035628457 aut Erscheint auch als 978-1-315-55879-0 Online-Ausgabe LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029933990&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Theaker, Alison Yaxley, Heather 1971- The public relations strategic toolkit an essential guide to successful public relations practice Corporations Public relations Business communication |
| title | The public relations strategic toolkit an essential guide to successful public relations practice |
| title_auth | The public relations strategic toolkit an essential guide to successful public relations practice |
| title_exact_search | The public relations strategic toolkit an essential guide to successful public relations practice |
| title_full | The public relations strategic toolkit an essential guide to successful public relations practice Alison Theaker and Heather Yaxley |
| title_fullStr | The public relations strategic toolkit an essential guide to successful public relations practice Alison Theaker and Heather Yaxley |
| title_full_unstemmed | The public relations strategic toolkit an essential guide to successful public relations practice Alison Theaker and Heather Yaxley |
| title_short | The public relations strategic toolkit |
| title_sort | the public relations strategic toolkit an essential guide to successful public relations practice |
| title_sub | an essential guide to successful public relations practice |
| topic | Corporations Public relations Business communication |
| topic_facet | Corporations Public relations Business communication |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029933990&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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