Digital analytics for marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York and London
Routledge, Taylor & Francis Group
2018
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xxv, 389 Seiten |
| ISBN: | 9781138190672 9781138190689 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044533389 | ||
| 003 | DE-604 | ||
| 005 | 20210816 | ||
| 007 | t | ||
| 008 | 171011s2018 xxu |||| 00||| eng d | ||
| 010 | |a 017016297 | ||
| 020 | |a 9781138190672 |9 978-1-138-19067-2 | ||
| 020 | |a 9781138190689 |9 978-1-138-19068-9 | ||
| 035 | |a (OCoLC)1002213354 | ||
| 035 | |a (DE-599)BVBBV044533389 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-706 |a DE-1102 |a DE-1050 |a DE-355 |a DE-91 |a DE-473 |a DE-188 |a DE-1043 |a DE-573 | ||
| 050 | 0 | |a HF5415.1265 | |
| 082 | 0 | |a 658.8/340285 |2 23 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a WIR 803f |2 stub | ||
| 100 | 1 | |a Sponder, Marshall |e Verfasser |0 (DE-588)1053777728 |4 aut | |
| 245 | 1 | 0 | |a Digital analytics for marketing |c Marshall Sponder and Gohar F. Khan |
| 264 | 1 | |a New York and London |b Routledge, Taylor & Francis Group |c 2018 | |
| 300 | |a xxv, 389 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media | |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 1 | |a Social Media |0 (DE-588)4639271-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Khan, Gohar F. |e Verfasser |0 (DE-588)1143636910 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-315-64091-4 |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029932621&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029932621 | ||
Record in the Search Index
| _version_ | 1804177886626709504 |
|---|---|
| adam_text | DIGITAL ANALYTICS FOR MARKETING
/ SPONDER, MARSHALLYYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PREFACE
THE EVOLUTION OF DIGITAL ANALYTICS AND THE INTERNET
SEARCH ENGINES & THE INTERNET
SOCIAL MEDIA HISTORY
DIGITAL ANALYTICS INDUSTRY PLAYERS
BASIC WEB ANALYTICS AND WEB INTELLIGENCE
ADVANCED WEB ANALYTICS AND WEB INTELLIGENCE
UNDERSTANDING AND WORKING WITH THIRD-PARTY DATA
AN INTRODUCTION TO SOCIAL MEDIA ANALYTICS
LEVERAGING SOCIAL MEDIA CONTENT AND ANALYTICS
ADVANCED TEXT ANALYTICS & ALGORITHMS
GEOLOCATION ANALYTICS
SOCIAL MEDIA ACTIONS ANALYTICS
SOCIAL MEDIA HYPERLINK ANALYTICS
NETWORK ANALYSIS AND SOCIAL NETWORK MAPPING
MOBILE ANALYTICS
ALIGNING DIGITAL MEDIA WITH BUSINESS STRATEGY
APPLYING DIGITAL ANALYTICS TO A SOCIAL NETWORK
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Sponder, Marshall Khan, Gohar F. |
| author_GND | (DE-588)1053777728 (DE-588)1143636910 |
| author_facet | Sponder, Marshall Khan, Gohar F. |
| author_role | aut aut |
| author_sort | Sponder, Marshall |
| author_variant | m s ms g f k gf gfk |
| building | Verbundindex |
| bvnumber | BV044533389 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| classification_tum | WIR 803f |
| ctrlnum | (OCoLC)1002213354 (DE-599)BVBBV044533389 |
| dewey-full | 658.8/340285 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/340285 |
| dewey-search | 658.8/340285 |
| dewey-sort | 3658.8 6340285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01783nam a2200457 c 4500</leader><controlfield tag="001">BV044533389</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210816 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">171011s2018 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">017016297</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781138190672</subfield><subfield code="9">978-1-138-19067-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781138190689</subfield><subfield code="9">978-1-138-19068-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1002213354</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044533389</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-573</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.1265</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/340285</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 803f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sponder, Marshall</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1053777728</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Digital analytics for marketing</subfield><subfield code="c">Marshall Sponder and Gohar F. Khan</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York and London</subfield><subfield code="b">Routledge, Taylor & Francis Group</subfield><subfield code="c">2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxv, 389 Seiten</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Khan, Gohar F.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1143636910</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-315-64091-4</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029932621&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029932621</subfield></datafield></record></collection> |
| id | DE-604.BV044533389 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:55:12Z |
| institution | BVB |
| isbn | 9781138190672 9781138190689 |
| language | English |
| lccn | 017016297 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029932621 |
| oclc_num | 1002213354 |
| open_access_boolean | |
| owner | DE-706 DE-1102 DE-1050 DE-355 DE-BY-UBR DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-188 DE-1043 DE-573 |
| owner_facet | DE-706 DE-1102 DE-1050 DE-355 DE-BY-UBR DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-188 DE-1043 DE-573 |
| physical | xxv, 389 Seiten |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Sponder, Marshall Verfasser (DE-588)1053777728 aut Digital analytics for marketing Marshall Sponder and Gohar F. Khan New York and London Routledge, Taylor & Francis Group 2018 xxv, 389 Seiten txt rdacontent n rdamedia nc rdacarrier Internet marketing Social media Online-Marketing (DE-588)7706419-7 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Social Media (DE-588)4639271-3 s DE-604 Khan, Gohar F. Verfasser (DE-588)1143636910 aut Erscheint auch als Online-Ausgabe 978-1-315-64091-4 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029932621&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sponder, Marshall Khan, Gohar F. Digital analytics for marketing Internet marketing Social media Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4639271-3 |
| title | Digital analytics for marketing |
| title_auth | Digital analytics for marketing |
| title_exact_search | Digital analytics for marketing |
| title_full | Digital analytics for marketing Marshall Sponder and Gohar F. Khan |
| title_fullStr | Digital analytics for marketing Marshall Sponder and Gohar F. Khan |
| title_full_unstemmed | Digital analytics for marketing Marshall Sponder and Gohar F. Khan |
| title_short | Digital analytics for marketing |
| title_sort | digital analytics for marketing |
| topic | Internet marketing Social media Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Internet marketing Social media Online-Marketing Social Media |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029932621&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT spondermarshall digitalanalyticsformarketing AT khangoharf digitalanalyticsformarketing |