Digital analytics for marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York and London
Routledge, Taylor & Francis Group
2018
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxv, 389 Seiten |
| ISBN: | 9781138190672 9781138190689 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804177886626709504 |
|---|---|
| adam_text | DIGITAL ANALYTICS FOR MARKETING
/ SPONDER, MARSHALLYYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PREFACE
THE EVOLUTION OF DIGITAL ANALYTICS AND THE INTERNET
SEARCH ENGINES & THE INTERNET
SOCIAL MEDIA HISTORY
DIGITAL ANALYTICS INDUSTRY PLAYERS
BASIC WEB ANALYTICS AND WEB INTELLIGENCE
ADVANCED WEB ANALYTICS AND WEB INTELLIGENCE
UNDERSTANDING AND WORKING WITH THIRD-PARTY DATA
AN INTRODUCTION TO SOCIAL MEDIA ANALYTICS
LEVERAGING SOCIAL MEDIA CONTENT AND ANALYTICS
ADVANCED TEXT ANALYTICS & ALGORITHMS
GEOLOCATION ANALYTICS
SOCIAL MEDIA ACTIONS ANALYTICS
SOCIAL MEDIA HYPERLINK ANALYTICS
NETWORK ANALYSIS AND SOCIAL NETWORK MAPPING
MOBILE ANALYTICS
ALIGNING DIGITAL MEDIA WITH BUSINESS STRATEGY
APPLYING DIGITAL ANALYTICS TO A SOCIAL NETWORK
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:55:12Z |
| institution | BVB |
| isbn | 9781138190672 9781138190689 |
| language | English |
| lccn | 017016297 |
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| physical | xxv, 389 Seiten |
| publishDate | 2018 |
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| spelling | Sponder, Marshall Verfasser (DE-588)1053777728 aut Digital analytics for marketing Marshall Sponder and Gohar F. Khan New York and London Routledge, Taylor & Francis Group 2018 xxv, 389 Seiten txt rdacontent n rdamedia nc rdacarrier Internet marketing Social media Online-Marketing (DE-588)7706419-7 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Social Media (DE-588)4639271-3 s DE-604 Khan, Gohar F. Verfasser (DE-588)1143636910 aut Erscheint auch als Online-Ausgabe 978-1-315-64091-4 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029932621&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sponder, Marshall Khan, Gohar F. Digital analytics for marketing Internet marketing Social media Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4639271-3 |
| title | Digital analytics for marketing |
| title_auth | Digital analytics for marketing |
| title_exact_search | Digital analytics for marketing |
| title_full | Digital analytics for marketing Marshall Sponder and Gohar F. Khan |
| title_fullStr | Digital analytics for marketing Marshall Sponder and Gohar F. Khan |
| title_full_unstemmed | Digital analytics for marketing Marshall Sponder and Gohar F. Khan |
| title_short | Digital analytics for marketing |
| title_sort | digital analytics for marketing |
| topic | Internet marketing Social media Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Internet marketing Social media Online-Marketing Social Media |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029932621&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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