Visual branding: a rhetorical and historical analysis
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
[2016]
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| Subjects: | |
| Item Description: | Literaturverzeichnis (Seiten 244 - 254) und Index |
| Physical Description: | xi, 268 Seiten Illustrationen 25 cm |
| ISBN: | 9781785365416 178536541X |
Staff View
MARC
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| 245 | 1 | 0 | |a Visual branding |b a rhetorical and historical analysis |c Edward F. McQuarrie (Professor Emeritus, Santa Clara University, USA) ; Barbara J. Phillips (Rawlco Scholar in Advertising and Professor of Marketing, University of Saskatchewan, Canada) |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029930683 | ||
Record in the Search Index
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| illustrated | Illustrated |
| indexdate | 2024-07-10T07:55:09Z |
| institution | BVB |
| isbn | 9781785365416 178536541X |
| language | English |
| lccn | 016949928 |
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| oclc_num | 1041615268 |
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| physical | xi, 268 Seiten Illustrationen 25 cm |
| publishDate | 2016 |
| publishDateSearch | 2016 |
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| publisher | Edward Elgar Publishing |
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| spelling | Macquarrie, Edward F. Verfasser aut Visual branding a rhetorical and historical analysis Edward F. McQuarrie (Professor Emeritus, Santa Clara University, USA) ; Barbara J. Phillips (Rawlco Scholar in Advertising and Professor of Marketing, University of Saskatchewan, Canada) Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing [2016] © 2016 xi, 268 Seiten Illustrationen 25 cm txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis (Seiten 244 - 254) und Index Branding (Marketing) / fast / (OCoLC)fst01743755 Commercial art / fast / (OCoLC)fst00869331 Commercial art Branding (Marketing) Phillips, Barbara J. Verfasser aut Erscheint auch als E-Book 978-1-78536-542-3 |
| spellingShingle | Macquarrie, Edward F. Phillips, Barbara J. Visual branding a rhetorical and historical analysis Branding (Marketing) / fast / (OCoLC)fst01743755 Commercial art / fast / (OCoLC)fst00869331 Commercial art Branding (Marketing) |
| title | Visual branding a rhetorical and historical analysis |
| title_auth | Visual branding a rhetorical and historical analysis |
| title_exact_search | Visual branding a rhetorical and historical analysis |
| title_full | Visual branding a rhetorical and historical analysis Edward F. McQuarrie (Professor Emeritus, Santa Clara University, USA) ; Barbara J. Phillips (Rawlco Scholar in Advertising and Professor of Marketing, University of Saskatchewan, Canada) |
| title_fullStr | Visual branding a rhetorical and historical analysis Edward F. McQuarrie (Professor Emeritus, Santa Clara University, USA) ; Barbara J. Phillips (Rawlco Scholar in Advertising and Professor of Marketing, University of Saskatchewan, Canada) |
| title_full_unstemmed | Visual branding a rhetorical and historical analysis Edward F. McQuarrie (Professor Emeritus, Santa Clara University, USA) ; Barbara J. Phillips (Rawlco Scholar in Advertising and Professor of Marketing, University of Saskatchewan, Canada) |
| title_short | Visual branding |
| title_sort | visual branding a rhetorical and historical analysis |
| title_sub | a rhetorical and historical analysis |
| topic | Branding (Marketing) / fast / (OCoLC)fst01743755 Commercial art / fast / (OCoLC)fst00869331 Commercial art Branding (Marketing) |
| topic_facet | Branding (Marketing) / fast / (OCoLC)fst01743755 Commercial art / fast / (OCoLC)fst00869331 Commercial art Branding (Marketing) |
| work_keys_str_mv | AT macquarrieedwardf visualbrandingarhetoricalandhistoricalanalysis AT phillipsbarbaraj visualbrandingarhetoricalandhistoricalanalysis |