Visual branding: a rhetorical and historical analysis
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
[2016]
|
| Schlagworte: | |
| Beschreibung: | Literaturverzeichnis (Seiten 244 - 254) und Index |
| Beschreibung: | xi, 268 Seiten Illustrationen 25 cm |
| ISBN: | 9781785365416 178536541X |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 007 | t | ||
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| 010 | |a 016949928 | ||
| 020 | |a 9781785365416 |9 978-1-78536-541-6 | ||
| 020 | |a 178536541X |9 1-78536-541-X | ||
| 035 | |a (OCoLC)1041615268 | ||
| 035 | |a (DE-599)BVBBV044531400 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
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| 082 | 0 | |a 658.8/27 |2 23 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Macquarrie, Edward F. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Visual branding |b a rhetorical and historical analysis |c Edward F. McQuarrie (Professor Emeritus, Santa Clara University, USA) ; Barbara J. Phillips (Rawlco Scholar in Advertising and Professor of Marketing, University of Saskatchewan, Canada) |
| 264 | 1 | |a Cheltenham, UK ; Northampton, MA, USA |b Edward Elgar Publishing |c [2016] | |
| 264 | 4 | |c © 2016 | |
| 300 | |a xi, 268 Seiten |b Illustrationen |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverzeichnis (Seiten 244 - 254) und Index | ||
| 650 | 4 | |a Branding (Marketing) / fast / (OCoLC)fst01743755 | |
| 650 | 4 | |a Commercial art / fast / (OCoLC)fst00869331 | |
| 650 | 4 | |a Commercial art | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Commercial art | |
| 700 | 1 | |a Phillips, Barbara J. |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n E-Book |z 978-1-78536-542-3 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029930683 | ||
Datensatz im Suchindex
| _version_ | 1804177883262877696 |
|---|---|
| any_adam_object | |
| author | Macquarrie, Edward F. Phillips, Barbara J. |
| author_facet | Macquarrie, Edward F. Phillips, Barbara J. |
| author_role | aut aut |
| author_sort | Macquarrie, Edward F. |
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| building | Verbundindex |
| bvnumber | BV044531400 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1255 |
| callnumber-search | HF5415.1255 |
| callnumber-sort | HF 45415.1255 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1041615268 (DE-599)BVBBV044531400 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV044531400 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:55:09Z |
| institution | BVB |
| isbn | 9781785365416 178536541X |
| language | English |
| lccn | 016949928 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029930683 |
| oclc_num | 1041615268 |
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| physical | xi, 268 Seiten Illustrationen 25 cm |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Edward Elgar Publishing |
| record_format | marc |
| spelling | Macquarrie, Edward F. Verfasser aut Visual branding a rhetorical and historical analysis Edward F. McQuarrie (Professor Emeritus, Santa Clara University, USA) ; Barbara J. Phillips (Rawlco Scholar in Advertising and Professor of Marketing, University of Saskatchewan, Canada) Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing [2016] © 2016 xi, 268 Seiten Illustrationen 25 cm txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis (Seiten 244 - 254) und Index Branding (Marketing) / fast / (OCoLC)fst01743755 Commercial art / fast / (OCoLC)fst00869331 Commercial art Branding (Marketing) Phillips, Barbara J. Verfasser aut Erscheint auch als E-Book 978-1-78536-542-3 |
| spellingShingle | Macquarrie, Edward F. Phillips, Barbara J. Visual branding a rhetorical and historical analysis Branding (Marketing) / fast / (OCoLC)fst01743755 Commercial art / fast / (OCoLC)fst00869331 Commercial art Branding (Marketing) |
| title | Visual branding a rhetorical and historical analysis |
| title_auth | Visual branding a rhetorical and historical analysis |
| title_exact_search | Visual branding a rhetorical and historical analysis |
| title_full | Visual branding a rhetorical and historical analysis Edward F. McQuarrie (Professor Emeritus, Santa Clara University, USA) ; Barbara J. Phillips (Rawlco Scholar in Advertising and Professor of Marketing, University of Saskatchewan, Canada) |
| title_fullStr | Visual branding a rhetorical and historical analysis Edward F. McQuarrie (Professor Emeritus, Santa Clara University, USA) ; Barbara J. Phillips (Rawlco Scholar in Advertising and Professor of Marketing, University of Saskatchewan, Canada) |
| title_full_unstemmed | Visual branding a rhetorical and historical analysis Edward F. McQuarrie (Professor Emeritus, Santa Clara University, USA) ; Barbara J. Phillips (Rawlco Scholar in Advertising and Professor of Marketing, University of Saskatchewan, Canada) |
| title_short | Visual branding |
| title_sort | visual branding a rhetorical and historical analysis |
| title_sub | a rhetorical and historical analysis |
| topic | Branding (Marketing) / fast / (OCoLC)fst01743755 Commercial art / fast / (OCoLC)fst00869331 Commercial art Branding (Marketing) |
| topic_facet | Branding (Marketing) / fast / (OCoLC)fst01743755 Commercial art / fast / (OCoLC)fst00869331 Commercial art Branding (Marketing) |
| work_keys_str_mv | AT macquarrieedwardf visualbrandingarhetoricalandhistoricalanalysis AT phillipsbarbaraj visualbrandingarhetoricalandhistoricalanalysis |