The power of communicating the family firm status: the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
[2018]
|
| Schriftenreihe: | Familienunternehmen und KMU
Research |
| Schlagworte: | |
| Online-Zugang: | BTU01 EUV01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XVIII, 188 Seiten) 6 Illustrationen |
| ISBN: | 9783658196998 |
| DOI: | 10.1007/978-3-658-19699-8 |
Internformat
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Datensatz im Suchindex
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| _version_ | 1806182494275371008 |
| any_adam_object | |
| author | Rosina, Margarete |
| author_facet | Rosina, Margarete |
| author_role | aut |
| author_sort | Rosina, Margarete |
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-19699-8 |
| format | Thesis Electronic eBook |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV044530787 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:57:35Z |
| institution | BVB |
| isbn | 9783658196998 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029930077 |
| oclc_num | 1011417906 |
| open_access_boolean | |
| owner | DE-1049 DE-861 DE-1046 DE-355 DE-BY-UBR DE-523 DE-634 DE-2070s DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-898 DE-BY-UBR DE-92 DE-M347 DE-Aug4 DE-859 DE-706 DE-739 DE-91 DE-BY-TUM DE-824 DE-473 DE-BY-UBG DE-860 DE-1051 DE-1043 DE-20 DE-29 DE-703 DE-573 DE-188 DE-83 DE-521 |
| owner_facet | DE-1049 DE-861 DE-1046 DE-355 DE-BY-UBR DE-523 DE-634 DE-2070s DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-898 DE-BY-UBR DE-92 DE-M347 DE-Aug4 DE-859 DE-706 DE-739 DE-91 DE-BY-TUM DE-824 DE-473 DE-BY-UBG DE-860 DE-1051 DE-1043 DE-20 DE-29 DE-703 DE-573 DE-188 DE-83 DE-521 |
| physical | 1 Online-Ressource (XVIII, 188 Seiten) 6 Illustrationen |
| psigel | ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2018 ZDB-30-PQE EUV_EK_EBC |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Springer Gabler |
| record_format | marc |
| series2 | Familienunternehmen und KMU Research |
| spellingShingle | Rosina, Margarete The power of communicating the family firm status the positive effect of family firms as a brand on consumer buying behavior and consumer happiness Business Business and Management Branding Consumer Behavior Wirtschaft Markenpolitik (DE-588)4144679-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Familienbetrieb (DE-588)4503339-0 gnd Verbraucherforschung (DE-588)4187567-9 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4062644-1 (DE-588)4503339-0 (DE-588)4187567-9 (DE-588)4168907-0 (DE-588)4113937-9 |
| title | The power of communicating the family firm status the positive effect of family firms as a brand on consumer buying behavior and consumer happiness |
| title_auth | The power of communicating the family firm status the positive effect of family firms as a brand on consumer buying behavior and consumer happiness |
| title_exact_search | The power of communicating the family firm status the positive effect of family firms as a brand on consumer buying behavior and consumer happiness |
| title_full | The power of communicating the family firm status the positive effect of family firms as a brand on consumer buying behavior and consumer happiness Margarete Rosina ; foreword by Prof. Dr. Andreas Hack |
| title_fullStr | The power of communicating the family firm status the positive effect of family firms as a brand on consumer buying behavior and consumer happiness Margarete Rosina ; foreword by Prof. Dr. Andreas Hack |
| title_full_unstemmed | The power of communicating the family firm status the positive effect of family firms as a brand on consumer buying behavior and consumer happiness Margarete Rosina ; foreword by Prof. Dr. Andreas Hack |
| title_short | The power of communicating the family firm status |
| title_sort | the power of communicating the family firm status the positive effect of family firms as a brand on consumer buying behavior and consumer happiness |
| title_sub | the positive effect of family firms as a brand on consumer buying behavior and consumer happiness |
| topic | Business Business and Management Branding Consumer Behavior Wirtschaft Markenpolitik (DE-588)4144679-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Familienbetrieb (DE-588)4503339-0 gnd Verbraucherforschung (DE-588)4187567-9 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Business Business and Management Branding Consumer Behavior Wirtschaft Markenpolitik Verbraucherverhalten Familienbetrieb Verbraucherforschung Marketingmanagement Hochschulschrift |
| url | https://doi.org/10.1007/978-3-658-19699-8 |
| work_keys_str_mv | AT rosinamargarete thepowerofcommunicatingthefamilyfirmstatusthepositiveeffectoffamilyfirmsasabrandonconsumerbuyingbehaviorandconsumerhappiness |