Brand meaning management:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bingley [u.a.]
Emerald
2015
|
| Ausgabe: | First edition |
| Schriftenreihe: | Review of marketing research
12 |
| Schlagworte: | |
| Beschreibung: | xxxii, 305 Seiten |
| ISBN: | 9781784419325 |
Internformat
MARC
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| 245 | 1 | 0 | |a Brand meaning management |c edited by Deborah J. Macinnis (Marshall School of Business, University of Southern California, Los Angeles, CA, USA), C. Whan Park Marshall School of Business, University of Southern California, Los Angeles, CA, USA |
| 250 | |a First edition | ||
| 264 | 1 | |a Bingley [u.a.] |b Emerald |c 2015 | |
| 300 | |a xxxii, 305 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
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| 700 | 1 | |a MacInnis, Deborah J. |0 (DE-588)134232992 |4 edt | |
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| 830 | 0 | |a Review of marketing research |v 12 |w (DE-604)BV019682471 |9 12 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029920150 | ||
Datensatz im Suchindex
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| author2 | MacInnis, Deborah J. Park, C. Whan |
| author2_role | edt edt |
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| author_GND | (DE-588)134232992 (DE-588)170064034 |
| author_facet | MacInnis, Deborah J. Park, C. Whan |
| building | Verbundindex |
| bvnumber | BV044520566 |
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| discipline | Wirtschaftswissenschaften |
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| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:54:50Z |
| institution | BVB |
| isbn | 9781784419325 |
| language | English |
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| physical | xxxii, 305 Seiten |
| publishDate | 2015 |
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| publisher | Emerald |
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| series | Review of marketing research |
| series2 | Review of marketing research |
| spelling | Brand meaning management edited by Deborah J. Macinnis (Marshall School of Business, University of Southern California, Los Angeles, CA, USA), C. Whan Park Marshall School of Business, University of Southern California, Los Angeles, CA, USA First edition Bingley [u.a.] Emerald 2015 xxxii, 305 Seiten txt rdacontent n rdamedia nc rdacarrier Review of marketing research volume 12 Management (DE-588)4037278-9 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marke (DE-588)4074577-6 s Management (DE-588)4037278-9 s DE-604 MacInnis, Deborah J. (DE-588)134232992 edt Park, C. Whan (DE-588)170064034 edt Erscheint auch als Online-Ausgabe 978-1-78441-931-8 Review of marketing research 12 (DE-604)BV019682471 12 |
| spellingShingle | Brand meaning management Review of marketing research Management (DE-588)4037278-9 gnd Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4074577-6 (DE-588)4143413-4 |
| title | Brand meaning management |
| title_auth | Brand meaning management |
| title_exact_search | Brand meaning management |
| title_full | Brand meaning management edited by Deborah J. Macinnis (Marshall School of Business, University of Southern California, Los Angeles, CA, USA), C. Whan Park Marshall School of Business, University of Southern California, Los Angeles, CA, USA |
| title_fullStr | Brand meaning management edited by Deborah J. Macinnis (Marshall School of Business, University of Southern California, Los Angeles, CA, USA), C. Whan Park Marshall School of Business, University of Southern California, Los Angeles, CA, USA |
| title_full_unstemmed | Brand meaning management edited by Deborah J. Macinnis (Marshall School of Business, University of Southern California, Los Angeles, CA, USA), C. Whan Park Marshall School of Business, University of Southern California, Los Angeles, CA, USA |
| title_short | Brand meaning management |
| title_sort | brand meaning management |
| topic | Management (DE-588)4037278-9 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | Management Marke Aufsatzsammlung |
| volume_link | (DE-604)BV019682471 |
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