The psychology of advertising:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London and New York
Routledge Taylor & Francis Group
2016
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | FHO01 FUBA1 UPA01 Volltext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xi, 438 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781315681030 |
Internformat
MARC
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| 100 | 1 | |a Fennis, Bob M. |d 1968- |e Verfasser |0 (DE-588)141634375 |4 aut | |
| 245 | 1 | 0 | |a The psychology of advertising |c Bob M. Fennis and Wolfgang Stroebe |
| 250 | |a Second edition | ||
| 264 | 1 | |a London and New York |b Routledge Taylor & Francis Group |c 2016 | |
| 300 | |a 1 Online-Ressource (xi, 438 Seiten) |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Consumers |x Attitudes | |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kaufverhalten |0 (DE-588)4073331-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbepsychologie |0 (DE-588)4140889-5 |D s |
| 689 | 0 | 1 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Stroebe, Wolfgang |d 1941- |e Verfasser |0 (DE-588)134194640 |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804177860342054912 |
|---|---|
| any_adam_object | |
| author | Fennis, Bob M. 1968- Stroebe, Wolfgang 1941- |
| author_GND | (DE-588)141634375 (DE-588)134194640 |
| author_facet | Fennis, Bob M. 1968- Stroebe, Wolfgang 1941- |
| author_role | aut aut |
| author_sort | Fennis, Bob M. 1968- |
| author_variant | b m f bm bmf w s ws |
| building | Verbundindex |
| bvnumber | BV044518387 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5822 |
| callnumber-raw | HF5822 |
| callnumber-search | HF5822 |
| callnumber-sort | HF 45822 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 QP 631 |
| collection | ZDB-7-TFC ebook |
| ctrlnum | (OCoLC)1011417657 (DE-599)BVBBV044518387 |
| dewey-full | 659.101/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.101/9 |
| dewey-search | 659.101/9 |
| dewey-sort | 3659.101 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
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| id | DE-604.BV044518387 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:54:47Z |
| institution | BVB |
| isbn | 9781315681030 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029917975 |
| oclc_num | 1011417657 |
| open_access_boolean | |
| owner | DE-188 DE-739 DE-1051 |
| owner_facet | DE-188 DE-739 DE-1051 |
| physical | 1 Online-Ressource (xi, 438 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-7-TFC ebook ZDB-7-TFC Einzelkauf ebook Einzelkauf_Routledge |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge Taylor & Francis Group |
| record_format | marc |
| spelling | Fennis, Bob M. 1968- Verfasser (DE-588)141634375 aut The psychology of advertising Bob M. Fennis and Wolfgang Stroebe Second edition London and New York Routledge Taylor & Francis Group 2016 1 Online-Ressource (xi, 438 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Psychologie Advertising Psychological aspects Consumers Attitudes Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 s Werbewirkung (DE-588)4189647-6 s Verbraucherverhalten (DE-588)4062644-1 s Kaufverhalten (DE-588)4073331-2 s DE-604 Stroebe, Wolfgang 1941- Verfasser (DE-588)134194640 aut Erscheint auch als Druck-Ausgabe 978-1-315-68103-0 https://www.routledge.com/The-Psychology-of-Advertising/Fennis-Stroebe/p/book/9781848723061 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Fennis, Bob M. 1968- Stroebe, Wolfgang 1941- The psychology of advertising Psychologie Advertising Psychological aspects Consumers Attitudes Werbepsychologie (DE-588)4140889-5 gnd Werbewirkung (DE-588)4189647-6 gnd Kaufverhalten (DE-588)4073331-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4140889-5 (DE-588)4189647-6 (DE-588)4073331-2 (DE-588)4062644-1 |
| title | The psychology of advertising |
| title_auth | The psychology of advertising |
| title_exact_search | The psychology of advertising |
| title_full | The psychology of advertising Bob M. Fennis and Wolfgang Stroebe |
| title_fullStr | The psychology of advertising Bob M. Fennis and Wolfgang Stroebe |
| title_full_unstemmed | The psychology of advertising Bob M. Fennis and Wolfgang Stroebe |
| title_short | The psychology of advertising |
| title_sort | the psychology of advertising |
| topic | Psychologie Advertising Psychological aspects Consumers Attitudes Werbepsychologie (DE-588)4140889-5 gnd Werbewirkung (DE-588)4189647-6 gnd Kaufverhalten (DE-588)4073331-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Psychologie Advertising Psychological aspects Consumers Attitudes Werbepsychologie Werbewirkung Kaufverhalten Verbraucherverhalten |
| url | https://www.routledge.com/The-Psychology-of-Advertising/Fennis-Stroebe/p/book/9781848723061 |
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