Marketing in the boardroom: winning the hearts and minds of the board
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon ; New York, NY
Routledge
2017
|
| Schriftenreihe: | A Gower book
bibliomotion |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | viii, 217 Seiten Illustrationen, Diagramme |
| ISBN: | 9781138281790 9781138281813 |
Internformat
MARC
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| 020 | |a 9781138281790 |c hbk |9 978-1-138-28179-0 | ||
| 020 | |a 9781138281813 |c pbk |9 978-1-138-28181-3 | ||
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| 035 | |a (DE-599)GBV871567768 | ||
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Saunders, Ruth |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing in the boardroom |b winning the hearts and minds of the board |c Ruth Saunders |
| 264 | 1 | |a Abingdon, Oxon ; New York, NY |b Routledge |c 2017 | |
| 300 | |a viii, 217 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a A Gower book | |
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Boards of directors | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| building | Verbundindex |
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| ctrlnum | (OCoLC)962850917 (DE-599)GBV871567768 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044511450 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:54:36Z |
| institution | BVB |
| isbn | 9781138281790 9781138281813 |
| language | English |
| lccn | 2016036340 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029911222 |
| oclc_num | 962850917 |
| open_access_boolean | |
| owner | DE-11 DE-521 DE-N2 |
| owner_facet | DE-11 DE-521 DE-N2 |
| physical | viii, 217 Seiten Illustrationen, Diagramme |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Routledge |
| record_format | marc |
| series2 | A Gower book bibliomotion |
| spelling | Saunders, Ruth Verfasser aut Marketing in the boardroom winning the hearts and minds of the board Ruth Saunders Abingdon, Oxon ; New York, NY Routledge 2017 viii, 217 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier A Gower book bibliomotion Includes bibliographical references and index Marketing New products Boards of directors Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Board of directors (DE-588)4303006-3 gnd rswk-swf Board of directors (DE-588)4303006-3 s Marketing (DE-588)4037589-4 s Marketingmanagement (DE-588)4168907-0 s DE-604 Erscheint auch als Online-Ausgabe 978-1-315-27094-4 http://www.gbv.de/dms/zbw/871567768.pdf Inhaltsverzeichnis |
| spellingShingle | Saunders, Ruth Marketing in the boardroom winning the hearts and minds of the board Marketing New products Boards of directors Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Board of directors (DE-588)4303006-3 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4303006-3 |
| title | Marketing in the boardroom winning the hearts and minds of the board |
| title_auth | Marketing in the boardroom winning the hearts and minds of the board |
| title_exact_search | Marketing in the boardroom winning the hearts and minds of the board |
| title_full | Marketing in the boardroom winning the hearts and minds of the board Ruth Saunders |
| title_fullStr | Marketing in the boardroom winning the hearts and minds of the board Ruth Saunders |
| title_full_unstemmed | Marketing in the boardroom winning the hearts and minds of the board Ruth Saunders |
| title_short | Marketing in the boardroom |
| title_sort | marketing in the boardroom winning the hearts and minds of the board |
| title_sub | winning the hearts and minds of the board |
| topic | Marketing New products Boards of directors Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Board of directors (DE-588)4303006-3 gnd |
| topic_facet | Marketing New products Boards of directors Marketingmanagement Board of directors |
| url | http://www.gbv.de/dms/zbw/871567768.pdf |
| work_keys_str_mv | AT saundersruth marketingintheboardroomwinningtheheartsandmindsoftheboard |