Consumption culture in Europe: insight into the beverage industry
"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"...Provided by publisher
Gespeichert in:
| Weitere Verfasser: | , , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA
Business Science Reference
[2013]
|
| Schriftenreihe: | Research essentials
|
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-1049 DE-898 DE-1050 DE-83 Volltext |
| Zusammenfassung: | "This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"...Provided by publisher |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xxxviii, 374 Seiten) Illustrationen |
| ISBN: | 9781466628588 9781466628595 |
Internformat
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| 245 | 1 | 0 | |a Consumption culture in Europe |b insight into the beverage industry |c Carmen R. Santos (University of León, Spain), Stéphane Ganassali (University of Savoie, France), Francesco Casarin (Ca’Foscari University of Venice, Italy), Pirjo Laaksonen (University of Vaasa, Finland), Hans Ruediger Kaufmann (University of Nicosia, Cyprus) |
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Datensatz im Suchindex
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| author2 | Rodríguez Santos, María Carmen 1975- Ganassali, Stéphane Casarin, Francesco Laaksonen, Pirjo 1943- Kaufmann, Hans Rüdiger 1958- |
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| id | DE-604.BV044508798 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-23T01:07:39Z |
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| spelling | Consumption culture in Europe insight into the beverage industry Carmen R. Santos (University of León, Spain), Stéphane Ganassali (University of Savoie, France), Francesco Casarin (Ca’Foscari University of Venice, Italy), Pirjo Laaksonen (University of Vaasa, Finland), Hans Ruediger Kaufmann (University of Nicosia, Cyprus) Hershey PA Business Science Reference [2013] © 2013 1 Online-Ressource (xxxviii, 374 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Research essentials Includes bibliographical references and index "This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"...Provided by publisher Beverage industry Europe Drinking of alcoholic beverages Europe Consumer behavior Europe Marketing research Europe Alkoholkonsum (DE-588)4001223-2 gnd rswk-swf Getränkeindustrie (DE-588)4157182-4 gnd rswk-swf Trinkverhalten (DE-588)4078415-0 gnd rswk-swf Europa Europa (DE-588)4015701-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Europa (DE-588)4015701-5 g Getränkeindustrie (DE-588)4157182-4 s Alkoholkonsum (DE-588)4001223-2 s Trinkverhalten (DE-588)4078415-0 s DE-604 Rodríguez Santos, María Carmen 1975- (DE-588)138393362 edt Ganassali, Stéphane edt Casarin, Francesco edt Laaksonen, Pirjo 1943- (DE-588)170694453 edt Kaufmann, Hans Rüdiger 1958- (DE-588)1068897473 edt Erscheint auch als Druck-Ausgabe 978-1-4666-2857-1 Erscheint auch als Druck-Ausgabe 1-4666-2857-X http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-2857-1 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Consumption culture in Europe insight into the beverage industry Beverage industry Europe Drinking of alcoholic beverages Europe Consumer behavior Europe Marketing research Europe Alkoholkonsum (DE-588)4001223-2 gnd Getränkeindustrie (DE-588)4157182-4 gnd Trinkverhalten (DE-588)4078415-0 gnd |
| subject_GND | (DE-588)4001223-2 (DE-588)4157182-4 (DE-588)4078415-0 (DE-588)4015701-5 (DE-588)4143413-4 |
| title | Consumption culture in Europe insight into the beverage industry |
| title_auth | Consumption culture in Europe insight into the beverage industry |
| title_exact_search | Consumption culture in Europe insight into the beverage industry |
| title_full | Consumption culture in Europe insight into the beverage industry Carmen R. Santos (University of León, Spain), Stéphane Ganassali (University of Savoie, France), Francesco Casarin (Ca’Foscari University of Venice, Italy), Pirjo Laaksonen (University of Vaasa, Finland), Hans Ruediger Kaufmann (University of Nicosia, Cyprus) |
| title_fullStr | Consumption culture in Europe insight into the beverage industry Carmen R. Santos (University of León, Spain), Stéphane Ganassali (University of Savoie, France), Francesco Casarin (Ca’Foscari University of Venice, Italy), Pirjo Laaksonen (University of Vaasa, Finland), Hans Ruediger Kaufmann (University of Nicosia, Cyprus) |
| title_full_unstemmed | Consumption culture in Europe insight into the beverage industry Carmen R. Santos (University of León, Spain), Stéphane Ganassali (University of Savoie, France), Francesco Casarin (Ca’Foscari University of Venice, Italy), Pirjo Laaksonen (University of Vaasa, Finland), Hans Ruediger Kaufmann (University of Nicosia, Cyprus) |
| title_short | Consumption culture in Europe |
| title_sort | consumption culture in europe insight into the beverage industry |
| title_sub | insight into the beverage industry |
| topic | Beverage industry Europe Drinking of alcoholic beverages Europe Consumer behavior Europe Marketing research Europe Alkoholkonsum (DE-588)4001223-2 gnd Getränkeindustrie (DE-588)4157182-4 gnd Trinkverhalten (DE-588)4078415-0 gnd |
| topic_facet | Beverage industry Europe Drinking of alcoholic beverages Europe Consumer behavior Europe Marketing research Europe Alkoholkonsum Getränkeindustrie Trinkverhalten Europa Aufsatzsammlung |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-2857-1 |
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