Essentials of marketing management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2018
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Beschreibung: | Earlier ed.: 2011. - Includes bibliographical references and index |
| Beschreibung: | ix, 464 Seiten Illustrationen, Diagramme |
| ISBN: | 9781138038882 9781138038967 9781315177014 |
Internformat
MARC
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|---|---|---|---|
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| 005 | 20190125 | ||
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| 008 | 170920s2018 a||| |||| 00||| eng d | ||
| 010 | |a 2017014981 | ||
| 020 | |a 9781138038882 |c : hardback |9 978-1-138-03888-2 | ||
| 020 | |a 9781138038967 |c : pbk. |9 978-1-138-03896-7 | ||
| 020 | |a 9781315177014 |9 978-1-315-17701-4 | ||
| 035 | |a (OCoLC)992941039 | ||
| 035 | |a (DE-599)GBV889693331 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-2070s |a DE-N2 |a DE-573 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Lancaster, Geoffrey |d 1938- |e Verfasser |0 (DE-588)129451851 |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing management |c Geoff Lancaster and Lester Massingham |
| 250 | |a Second edition | ||
| 264 | 1 | |a London ; New York |b Routledge |c 2018 | |
| 300 | |a ix, 464 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Earlier ed.: 2011. - Includes bibliographical references and index | ||
| 650 | 4 | |a MarketingxManagement | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Massingham, Lester |e Verfasser |0 (DE-588)129470228 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029908441 | ||
Datensatz im Suchindex
| _version_ | 1804177843987415040 |
|---|---|
| any_adam_object | |
| author | Lancaster, Geoffrey 1938- Massingham, Lester |
| author_GND | (DE-588)129451851 (DE-588)129470228 |
| author_facet | Lancaster, Geoffrey 1938- Massingham, Lester |
| author_role | aut aut |
| author_sort | Lancaster, Geoffrey 1938- |
| author_variant | g l gl l m lm |
| building | Verbundindex |
| bvnumber | BV044508601 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)992941039 (DE-599)GBV889693331 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| id | DE-604.BV044508601 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:54:32Z |
| institution | BVB |
| isbn | 9781138038882 9781138038967 9781315177014 |
| language | English |
| lccn | 2017014981 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029908441 |
| oclc_num | 992941039 |
| open_access_boolean | |
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| owner_facet | DE-1050 DE-2070s DE-N2 DE-573 |
| physical | ix, 464 Seiten Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
| record_format | marc |
| spelling | Lancaster, Geoffrey 1938- Verfasser (DE-588)129451851 aut Essentials of marketing management Geoff Lancaster and Lester Massingham Second edition London ; New York Routledge 2018 ix, 464 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Earlier ed.: 2011. - Includes bibliographical references and index MarketingxManagement Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Massingham, Lester Verfasser (DE-588)129470228 aut |
| spellingShingle | Lancaster, Geoffrey 1938- Massingham, Lester Essentials of marketing management MarketingxManagement Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Essentials of marketing management |
| title_auth | Essentials of marketing management |
| title_exact_search | Essentials of marketing management |
| title_full | Essentials of marketing management Geoff Lancaster and Lester Massingham |
| title_fullStr | Essentials of marketing management Geoff Lancaster and Lester Massingham |
| title_full_unstemmed | Essentials of marketing management Geoff Lancaster and Lester Massingham |
| title_short | Essentials of marketing management |
| title_sort | essentials of marketing management |
| topic | MarketingxManagement Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | MarketingxManagement Marketingmanagement |
| work_keys_str_mv | AT lancastergeoffrey essentialsofmarketingmanagement AT massinghamlester essentialsofmarketingmanagement |