Toyota's global marketing strategy: innovation through breakthrough thinking and kaizen
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boca Raton, FL
CRC Press
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | xviii, 166 Seiten Illustrationen, Diagramme |
| ISBN: | 9781138059412 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | TOYOTA S GLOBAL MARKETING STRATEGY
/ HIBINO, SHOIZOIYYD1940-YYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PROLOGUE
SECRET INGREDIENT #1: DON T CHASE TRADITION : THE UNIQUENESS PRINCIPLE
SECRET INGREDIENT #2: JUST-IN-TIME INFORMATION COLLECTION : THE
PURPOSEFUL INFORMATION PRINCIPLE
SECRET INGREDIENT #3: A PROFESSIONAL SYSTEMS ARCHITECTURE : THE SYSTEMS
PRINCIPLE THE SECRET
THE HYBRID THINKING ENGINE DRIVES TOYOTA : BREAKTHROUGH THINKING S FOUR
PRINCIPLES
SECRET INGREDIENT #4: A COMPANY THAT NURTURES PEOPLE : THE PEOPLE
INVOLVEMENT PRINCIPLE
SECRET INGREDIENT #5: EXPLORING THE REASON FOR EXISTENCE : THE PURPOSE
PRINCIPLE
SECRET INGREDIENT #6: IN PURSUIT OF THE ULTIMATE SOLUTION : THE FUTURE
SOLUTION PRINCIPLE
SECRET INGREDIENT #7: WHEN PROGRESSING TOWARD IDEAL FUTURE SOLUTIONS,
CONFRONT THE PRESENT : THE LIVING SOLUTION PRINCIPLE
THE 7 THINKING HABITS OF GLOBAL MARKETING
REFERENCES
APPENDIX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| dewey-full | 658.8/02 |
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| discipline | Wirtschaftswissenschaften |
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| isbn | 9781138059412 |
| language | English |
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| spelling | Hibino, Shōzō 1940- (DE-588)1090016816 aut Toyota's global marketing strategy innovation through breakthrough thinking and kaizen Shozo Hibino, Koichiro Noguchi, Gerhard Plenert Boca Raton, FL CRC Press [2018] xviii, 166 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references Toyota Jidōsha Kabushiki Kaisha Management Toyota-Jidōsha-Kōgyō-KK (DE-588)136030-9 gnd rswk-swf Marketing Planning Strategic planning Marketing (DE-588)4037589-4 gnd rswk-swf Toyota-Jidōsha-Kōgyō-KK (DE-588)136030-9 b Marketing (DE-588)4037589-4 s DE-604 Noguchi, Koichiro aut Plenert, Gerhard J. 1948- (DE-588)170821463 aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029907759&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hibino, Shōzō 1940- Noguchi, Koichiro Plenert, Gerhard J. 1948- Toyota's global marketing strategy innovation through breakthrough thinking and kaizen Toyota Jidōsha Kabushiki Kaisha Management Toyota-Jidōsha-Kōgyō-KK (DE-588)136030-9 gnd Marketing Planning Strategic planning Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)136030-9 (DE-588)4037589-4 |
| title | Toyota's global marketing strategy innovation through breakthrough thinking and kaizen |
| title_auth | Toyota's global marketing strategy innovation through breakthrough thinking and kaizen |
| title_exact_search | Toyota's global marketing strategy innovation through breakthrough thinking and kaizen |
| title_full | Toyota's global marketing strategy innovation through breakthrough thinking and kaizen Shozo Hibino, Koichiro Noguchi, Gerhard Plenert |
| title_fullStr | Toyota's global marketing strategy innovation through breakthrough thinking and kaizen Shozo Hibino, Koichiro Noguchi, Gerhard Plenert |
| title_full_unstemmed | Toyota's global marketing strategy innovation through breakthrough thinking and kaizen Shozo Hibino, Koichiro Noguchi, Gerhard Plenert |
| title_short | Toyota's global marketing strategy |
| title_sort | toyota s global marketing strategy innovation through breakthrough thinking and kaizen |
| title_sub | innovation through breakthrough thinking and kaizen |
| topic | Toyota Jidōsha Kabushiki Kaisha Management Toyota-Jidōsha-Kōgyō-KK (DE-588)136030-9 gnd Marketing Planning Strategic planning Marketing (DE-588)4037589-4 gnd |
| topic_facet | Toyota Jidōsha Kabushiki Kaisha Management Toyota-Jidōsha-Kōgyō-KK Marketing Planning Strategic planning Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029907759&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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