Advertising and promotion: an integrated marketing communications perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill Education
[2018]
|
| Ausgabe: | Eleventh edition |
| Schlagworte: | |
| Beschreibung: | Tatsächlich erschienen 2017. - Glossary: Seite G-1 bis G13, Endnotes: Seite E-1 bis E-32, Name and Company Index: N-1 bis N-17, Subject Index: S-1 bis S-21 |
| Beschreibung: | xli, 764 Seiten, G-13, E-32, N-17, S-21 Illustrationen, Diagramme |
| ISBN: | 9781259548147 |
Internformat
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| 250 | |a Eleventh edition | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill Education |c [2018] | |
| 264 | 4 | |c © 2018 | |
| 300 | |a xli, 764 Seiten, G-13, E-32, N-17, S-21 |b Illustrationen, Diagramme | ||
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| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Sales promotion | |
| 650 | 4 | |a Communication in marketing | |
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| 650 | 0 | 7 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804177821162012672 |
|---|---|
| any_adam_object | |
| author | Belch, George E. 1951- Belch, Michael A. |
| author_GND | (DE-588)136151906 (DE-588)13615199X |
| author_facet | Belch, George E. 1951- Belch, Michael A. |
| author_role | aut aut |
| author_sort | Belch, George E. 1951- |
| author_variant | g e b ge geb m a b ma mab |
| building | Verbundindex |
| bvnumber | BV044482378 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)1011122725 (DE-599)BVBBV044482378 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Eleventh edition |
| format | Book |
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| id | DE-604.BV044482378 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:54:10Z |
| institution | BVB |
| isbn | 9781259548147 |
| language | English |
| lccn | 016054719 |
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| physical | xli, 764 Seiten, G-13, E-32, N-17, S-21 Illustrationen, Diagramme |
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| publisher | McGraw-Hill Education |
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| spelling | Belch, George E. 1951- Verfasser (DE-588)136151906 aut Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch, both of San Diego State University Eleventh edition New York, NY McGraw-Hill Education [2018] © 2018 xli, 764 Seiten, G-13, E-32, N-17, S-21 Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Tatsächlich erschienen 2017. - Glossary: Seite G-1 bis G13, Endnotes: Seite E-1 bis E-32, Name and Company Index: N-1 bis N-17, Subject Index: S-1 bis S-21 Advertising Sales promotion Communication in marketing Integriertes Management (DE-588)4346301-0 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Integriertes Management (DE-588)4346301-0 s 3\p DE-604 Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s 4\p DE-604 Kommunikationsstrategie (DE-588)4201794-4 s 5\p DE-604 Marketing (DE-588)4037589-4 s 6\p DE-604 Belch, Michael A. Verfasser (DE-588)13615199X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Belch, George E. 1951- Belch, Michael A. Advertising and promotion an integrated marketing communications perspective Advertising Sales promotion Communication in marketing Integriertes Management (DE-588)4346301-0 gnd Marktkommunikation (DE-588)4131075-5 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Werbung (DE-588)4065541-6 gnd Unternehmen (DE-588)4061963-1 gnd Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4346301-0 (DE-588)4131075-5 (DE-588)4201794-4 (DE-588)4065541-6 (DE-588)4061963-1 (DE-588)4076968-9 (DE-588)4037589-4 (DE-588)4151278-9 (DE-588)4123623-3 |
| title | Advertising and promotion an integrated marketing communications perspective |
| title_auth | Advertising and promotion an integrated marketing communications perspective |
| title_exact_search | Advertising and promotion an integrated marketing communications perspective |
| title_full | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch, both of San Diego State University |
| title_fullStr | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch, both of San Diego State University |
| title_full_unstemmed | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch, both of San Diego State University |
| title_short | Advertising and promotion |
| title_sort | advertising and promotion an integrated marketing communications perspective |
| title_sub | an integrated marketing communications perspective |
| topic | Advertising Sales promotion Communication in marketing Integriertes Management (DE-588)4346301-0 gnd Marktkommunikation (DE-588)4131075-5 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Werbung (DE-588)4065541-6 gnd Unternehmen (DE-588)4061963-1 gnd Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Advertising Sales promotion Communication in marketing Integriertes Management Marktkommunikation Kommunikationsstrategie Werbung Unternehmen Sales-promotion Marketing Einführung Lehrbuch |
| work_keys_str_mv | AT belchgeorgee advertisingandpromotionanintegratedmarketingcommunicationsperspective AT belchmichaela advertisingandpromotionanintegratedmarketingcommunicationsperspective |