Holdings: Innovative B2B marketing

Innovative B2B marketing: new models, processes and theory

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Bibliographic Details
Main Author:	Hall, Simon 1971- (Author)
Format:	Book
Language:	English
Published:	New York, NY Kogan Page [2017]
Subjects:	Industrial marketing Telemarketing Business-to-Business-Marketing
Online Access:	Inhaltsverzeichnis
Physical Description:	xix, 287 Seiten Diagramme
ISBN:	9780749480806

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Record in the Search Index

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adam_text	INNOVATIVE B2B MARKETING / HALL, SIMONYYD1971-YYEAUTHOR : 2017 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION TO BUSINESS MARKETING DEVELOPING YOUR MARKETING STRATEGY THE NEW MARKETING MIX B2B MARKETING STRATEGY AND PLANNING IMPROVE B2BB2B CUSTOMER-CENTRIC MARKETING BUSINESS CUSTOMERS AND BUYING BEHAVIOURS ACQUISITION MARKETING RETENTION AND LOYALTY MARKETING C-SUITE MARKETING FROM PRODUCT TO SOLUTIONS MARKETING B2B INFLUENCER MARKETING TRANSFORM THROUGH CONTENT AND DIGITAL MARKETING DIGITAL AND CONTENT MARKETING DIGITAL MARKETING STRATEGY AND PLANNING B2B DIGITAL MARKETING CHANNELS CONTENT MARKETING B2B SOCIAL MEDIA MARKETING B2B BRAND BUILDING COLLABORATING WITH CHANNEL PARTNERS THE MODERN B2B CHANNEL LANDSCAPE MARKETING TO CHANNEL PARTNERS AND ENABLING THEM MARKETING THROUGH CHANNEL PARTNERS CHANNEL MARKETING STRATEGY AND CONTROL OPTIMIZING MARKETING EXECUTION SALES AND MARKETING ALIGNMENT ACCOUNT-BASED MARKETING LEAD GENERATION MODERN B2B EVENTS MARKETING MODERN MARKETING OPERATIONS INDEX DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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author	Hall, Simon 1971-
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id	DE-604.BV044462820
illustrated	Not Illustrated
indexdate	2025-02-20T06:44:06Z
institution	BVB
isbn	9780749480806
language	English
lccn	017013828
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029863462
oclc_num	1002267402
open_access_boolean
owner	DE-1050 DE-862 DE-BY-FWS DE-92 DE-573 DE-1102
owner_facet	DE-1050 DE-862 DE-BY-FWS DE-92 DE-573 DE-1102
physical	xix, 287 Seiten Diagramme
publishDate	2017
publishDateSearch	2017
publishDateSort	2017
publisher	Kogan Page
record_format	marc
spellingShingle	Hall, Simon 1971- Innovative B2B marketing new models, processes and theory Industrial marketing Telemarketing Business-to-Business-Marketing (DE-588)4631075-7 gnd
subject_GND	(DE-588)4631075-7
title	Innovative B2B marketing new models, processes and theory
title_alt	Innovative business-to-business marketing
title_auth	Innovative B2B marketing new models, processes and theory
title_exact_search	Innovative B2B marketing new models, processes and theory
title_full	Innovative B2B marketing new models, processes and theory Simon Hall
title_fullStr	Innovative B2B marketing new models, processes and theory Simon Hall
title_full_unstemmed	Innovative B2B marketing new models, processes and theory Simon Hall
title_short	Innovative B2B marketing
title_sort	innovative b2b marketing new models processes and theory
title_sub	new models, processes and theory
topic	Industrial marketing Telemarketing Business-to-Business-Marketing (DE-588)4631075-7 gnd
topic_facet	Industrial marketing Telemarketing Business-to-Business-Marketing
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029863462&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT hallsimon innovativeb2bmarketingnewmodelsprocessesandtheory AT hallsimon innovativebusinesstobusinessmarketing

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THWS Schweinfurt Zentralbibliothek Lesesaal

Holdings details from THWS Schweinfurt Zentralbibliothek Lesesaal
Call Number:	2000 QP 621 H182
Copy 1	ausleihbar Available Place a Hold

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