Innovative B2B marketing: new models, processes and theory
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Kogan Page
[2017]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xix, 287 Seiten Diagramme |
| ISBN: | 9780749480806 |
Internformat
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| 245 | 1 | 0 | |a Innovative B2B marketing |b new models, processes and theory |c Simon Hall |
| 246 | 1 | 3 | |a Innovative business-to-business marketing |
| 264 | 1 | |a New York, NY |b Kogan Page |c [2017] | |
| 264 | 4 | |c © 2017 | |
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Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
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| DE-BY-FWS_katkey | 658662 |
| DE-BY-FWS_media_number | 083000519180 |
| _version_ | 1806176877489946624 |
| adam_text | INNOVATIVE B2B MARKETING
/ HALL, SIMONYYD1971-YYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION TO BUSINESS MARKETING
DEVELOPING YOUR MARKETING STRATEGY
THE NEW MARKETING MIX
B2B MARKETING STRATEGY AND PLANNING
IMPROVE B2BB2B CUSTOMER-CENTRIC MARKETING
BUSINESS CUSTOMERS AND BUYING BEHAVIOURS
ACQUISITION MARKETING
RETENTION AND LOYALTY MARKETING
C-SUITE MARKETING
FROM PRODUCT TO SOLUTIONS MARKETING
B2B INFLUENCER MARKETING
TRANSFORM THROUGH CONTENT AND DIGITAL MARKETING
DIGITAL AND CONTENT MARKETING
DIGITAL MARKETING STRATEGY AND PLANNING
B2B DIGITAL MARKETING CHANNELS
CONTENT MARKETING
B2B SOCIAL MEDIA MARKETING
B2B BRAND BUILDING
COLLABORATING WITH CHANNEL PARTNERS
THE MODERN B2B CHANNEL LANDSCAPE
MARKETING TO CHANNEL PARTNERS AND ENABLING THEM
MARKETING THROUGH CHANNEL PARTNERS
CHANNEL MARKETING STRATEGY AND CONTROL
OPTIMIZING MARKETING EXECUTION
SALES AND MARKETING ALIGNMENT
ACCOUNT-BASED MARKETING
LEAD GENERATION
MODERN B2B EVENTS MARKETING
MODERN MARKETING OPERATIONS
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV044462820 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T11:28:17Z |
| institution | BVB |
| isbn | 9780749480806 |
| language | English |
| lccn | 017013828 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029863462 |
| oclc_num | 1002267402 |
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| physical | xix, 287 Seiten Diagramme |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Kogan Page |
| record_format | marc |
| spellingShingle | Hall, Simon 1971- Innovative B2B marketing new models, processes and theory Industrial marketing Telemarketing Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4631075-7 |
| title | Innovative B2B marketing new models, processes and theory |
| title_alt | Innovative business-to-business marketing |
| title_auth | Innovative B2B marketing new models, processes and theory |
| title_exact_search | Innovative B2B marketing new models, processes and theory |
| title_full | Innovative B2B marketing new models, processes and theory Simon Hall |
| title_fullStr | Innovative B2B marketing new models, processes and theory Simon Hall |
| title_full_unstemmed | Innovative B2B marketing new models, processes and theory Simon Hall |
| title_short | Innovative B2B marketing |
| title_sort | innovative b2b marketing new models processes and theory |
| title_sub | new models, processes and theory |
| topic | Industrial marketing Telemarketing Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Industrial marketing Telemarketing Business-to-Business-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029863462&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT hallsimon innovativeb2bmarketingnewmodelsprocessesandtheory AT hallsimon innovativebusinesstobusinessmarketing |
Inhaltsverzeichnis
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 621 H182 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |