Verfügbarkeit: Business-to-Business Marketing

Business-to-Business Marketing:

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Bibliographische Detailangaben
Hauptverfasser:	Brennan, Ross 1957- (VerfasserIn), Canning, Louise (VerfasserIn), McDowell, Raymond (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Los Angeles SAGE 2017
Ausgabe:	fourth edition
Schlagworte:	Kundenmanagement Direktmarketing Marketing Business-to-Business-Marketing Beziehungsmanagement Fallstudiensammlung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	xvii, 391 Seiten Illustrationen
ISBN:	9781473973435 9781473973442

Internformat

MARC


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Datensatz im Suchindex

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adam_text	About the Authors vi List of Figures vii List of Tables ix List of Case Studies and Snapshots xi List of Abbreviations xiv Preface xvi Companion Website xviii PART I Fundament» is of Business-to-Business Marketing 1 Business-to-Business Markets and Marketing 2 Buyer Behaviour 3 Inter-Firm Relationships and Networks l 3 26 57 IJ iVlurk^img Analyst; ami Strategy 4 Responsible Business-to-Business Strategy 5 Researching Business-to-Business Markets 6 Business Market Segmentation 91 116 139 7 Market Communication 167 8 Relationship Communication 199 9 Relationship Portfolios and Key Account Management 227 10 Managing Product Offerings 259 11 Routes to Market 289 12 Price-Setting in Business-to-Business Markets 317 Glossary 347 References 356 Index 383
any_adam_object	1
author	Brennan, Ross 1957- Canning, Louise McDowell, Raymond
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bvnumber	BV044461910
classification_rvk	QP 600 QP 621
ctrlnum	(OCoLC)993616599 (DE-599)BVBBV044461910
discipline	Wirtschaftswissenschaften
edition	fourth edition
format	Book
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spelling	Brennan, Ross 1957- Verfasser (DE-588)170765857 aut Business-to-Business Marketing Ross Brennan, Louise Canning & Raymond McDowell fourth edition Los Angeles SAGE 2017 xvii, 391 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s Direktmarketing (DE-588)4012421-6 s 2\p DE-604 Business-to-Business-Marketing (DE-588)4631075-7 s 3\p DE-604 Canning, Louise Verfasser (DE-588)1121923410 aut McDowell, Raymond Verfasser (DE-588)1051483980 aut Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029862568&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Brennan, Ross 1957- Canning, Louise McDowell, Raymond Business-to-Business Marketing Kundenmanagement (DE-588)4236865-0 gnd Direktmarketing (DE-588)4012421-6 gnd Marketing (DE-588)4037589-4 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Beziehungsmanagement (DE-588)4326109-7 gnd
subject_GND	(DE-588)4236865-0 (DE-588)4012421-6 (DE-588)4037589-4 (DE-588)4631075-7 (DE-588)4326109-7 (DE-588)4522595-3
title	Business-to-Business Marketing
title_auth	Business-to-Business Marketing
title_exact_search	Business-to-Business Marketing
title_full	Business-to-Business Marketing Ross Brennan, Louise Canning & Raymond McDowell
title_fullStr	Business-to-Business Marketing Ross Brennan, Louise Canning & Raymond McDowell
title_full_unstemmed	Business-to-Business Marketing Ross Brennan, Louise Canning & Raymond McDowell
title_short	Business-to-Business Marketing
title_sort	business to business marketing
topic	Kundenmanagement (DE-588)4236865-0 gnd Direktmarketing (DE-588)4012421-6 gnd Marketing (DE-588)4037589-4 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Beziehungsmanagement (DE-588)4326109-7 gnd
topic_facet	Kundenmanagement Direktmarketing Marketing Business-to-Business-Marketing Beziehungsmanagement Fallstudiensammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029862568&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT brennanross businesstobusinessmarketing AT canninglouise businesstobusinessmarketing AT mcdowellraymond businesstobusinessmarketing

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Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Inhaltsverzeichnis

MARC

Datensatz im Suchindex

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