Principles of marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2018]
|
| Ausgabe: | 17 e, global edition |
| Schlagworte: | |
| Beschreibung: | 734 Seiten Illustrationen |
| ISBN: | 1292220171 9781292220178 |
Internformat
MARC
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| 020 | |a 9781292220178 |9 978-1-292-22017-8 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a WIR 800f |2 stub | ||
| 100 | 1 | |a Kotler, Philip |d 1931- |0 (DE-588)121409600 |4 aut | |
| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute) |
| 250 | |a 17 e, global edition | ||
| 264 | 1 | |a Harlow, England |b Pearson |c [2018] | |
| 264 | 4 | |c © 2018 | |
| 300 | |a 734 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
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| 689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Armstrong, Gary |d 1943- |0 (DE-588)170906825 |4 aut | |
| 700 | 1 | |a Opresnik, Marc Oliver |d 1969- |0 (DE-588)121167410 |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1805082961553391616 |
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| author | Kotler, Philip 1931- Armstrong, Gary 1943- Opresnik, Marc Oliver 1969- |
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| author_role | aut aut aut |
| author_sort | Kotler, Philip 1931- |
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| building | Verbundindex |
| bvnumber | BV044461444 |
| classification_rvk | QP 600 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)1004709910 (DE-599)BVBBV044461444 |
| discipline | Wirtschaftswissenschaften |
| edition | 17 e, global edition |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-20T07:40:59Z |
| institution | BVB |
| isbn | 1292220171 9781292220178 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029862108 |
| oclc_num | 1004709910 |
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| physical | 734 Seiten Illustrationen |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Pearson |
| record_format | marc |
| spelling | Kotler, Philip 1931- (DE-588)121409600 aut Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute) 17 e, global edition Harlow, England Pearson [2018] © 2018 734 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Armstrong, Gary 1943- (DE-588)170906825 aut Opresnik, Marc Oliver 1969- (DE-588)121167410 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip 1931- Armstrong, Gary 1943- Opresnik, Marc Oliver 1969- Principles of marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4123623-3 |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_full | Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute) |
| title_fullStr | Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute) |
| title_full_unstemmed | Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute) |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingmanagement Lehrbuch |
| work_keys_str_mv | AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing AT opresnikmarcoliver principlesofmarketing |