Handbook on place branding and marketing:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
2017
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | XX, 250 Seiten Illustrationen |
| ISBN: | 9781784718596 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044461011 | ||
| 003 | DE-604 | ||
| 005 | 20180208 | ||
| 007 | t | ||
| 008 | 170825s2017 a||| |||| 00||| eng d | ||
| 010 | |a 2016962568 | ||
| 020 | |a 9781784718596 |c (hardback) |9 978-1-78471-859-6 | ||
| 035 | |a (OCoLC)1004321481 | ||
| 035 | |a (DE-599)HBZHT019366074 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 |a DE-29 |a DE-473 | ||
| 084 | |a QQ 960 |0 (DE-625)142015: |2 rvk | ||
| 245 | 1 | 0 | |a Handbook on place branding and marketing |c edited by Adriana Campelo, University of Liverpool Online, UK |
| 246 | 1 | 3 | |a Place branding and marketing |
| 264 | 1 | |a Cheltenham, UK ; Northampton, MA, USA |b Edward Elgar Publishing |c 2017 | |
| 300 | |a XX, 250 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Regionalentwicklung |0 (DE-588)4076605-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Standortpolitik |0 (DE-588)4322381-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Tourismusforschung |0 (DE-588)4218983-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Standortpolitik |0 (DE-588)4322381-3 |D s |
| 689 | 0 | 1 | |a Tourismusforschung |0 (DE-588)4218983-4 |D s |
| 689 | 0 | 2 | |a Regionalentwicklung |0 (DE-588)4076605-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Campelo, Adriana |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-78471-860-2 |
| 856 | 4 | |u http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=7315307&custom_att_2=simple_viewer |3 Inhaltsverzeichnis | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029861685&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029861685 | ||
Datensatz im Suchindex
| _version_ | 1804177784509038592 |
|---|---|
| adam_text | Titel: Handbook on place branding and marketing
Autor: Campelo, Adriana
Jahr: 2017
Contents
List of figures vii
List of tables viii
List of contributors ix
Preface xv
Acknowledgement xx
PART I PLACE BRANDING: STRATEGIES AND
PERSPECTIVES
1 The state of the art: from country-of-origin to strategies for
economic development 3
Adriana Campelo
2 A strategic spatial planning approach to regional branding:
challenges and opportunities 22
Eduardo Oliveira and Gregory J. Ashworth
3 The Cultural Branding Matrix: framing the relation between
cultural institutions and city branding 41
Cecilia Pasquinelli
4 Like a pair of worn-out slippers : place attraction factors
among return migrants to peripheral places 56
Helle Dalsgaard Pedersen and Anette Therkelsen
PART II PLACE MAKING
5 Place brand meaning-making: culture, ethos and habitus 73
Adriana Campelo
6 I love this place : tourists destination brand love 88
Kathryn Swanson, Dominic Medway and Gary Warnaby
7 Programmatic authenticity: culinary place branding in
Greenland 108
Soren Askegaard, Dannie Kjeldgaard and Eric Arnould
8 Smell it, taste it, hear it, touch it and see it to make sense of
this place 124
Adriana Campelo
PART III METHODOLOGIES FOR PLACE BRANDING
9 Multisensory place branding: a manifesto for research 147
Dominic Medway and Gary Warnaby
10 Place branding and place narratives 160
Maria Lichrou, Maurice Patterson, Lisa O Malley and
Killian O Leary
11 Place Brand Biography: something special or same old story? 178
Stephen Brown
PART IV URBAN ISSUES
12 Mobility, marketing, and the experience of the city 203
Gary Warnaby and Christopher J. Parker
13 Pretty vacant? Implications of neglect and emptiness for urban
aesthetics and place branding 219
Gary Warnaby and Dominic Medway
14 Trends and final remarks 236
Adriana Campelo
Index 241
|
| any_adam_object | 1 |
| author2 | Campelo, Adriana |
| author2_role | edt |
| author2_variant | a c ac |
| author_facet | Campelo, Adriana |
| building | Verbundindex |
| bvnumber | BV044461011 |
| classification_rvk | QQ 960 |
| ctrlnum | (OCoLC)1004321481 (DE-599)HBZHT019366074 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01850nam a2200421 c 4500</leader><controlfield tag="001">BV044461011</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180208 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">170825s2017 a||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2016962568</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781784718596</subfield><subfield code="c">(hardback)</subfield><subfield code="9">978-1-78471-859-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1004321481</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZHT019366074</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-473</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 960</subfield><subfield code="0">(DE-625)142015:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Handbook on place branding and marketing</subfield><subfield code="c">edited by Adriana Campelo, University of Liverpool Online, UK</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Place branding and marketing</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cheltenham, UK ; Northampton, MA, USA</subfield><subfield code="b">Edward Elgar Publishing</subfield><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 250 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Regionalentwicklung</subfield><subfield code="0">(DE-588)4076605-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Standortpolitik</subfield><subfield code="0">(DE-588)4322381-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Tourismusforschung</subfield><subfield code="0">(DE-588)4218983-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Standortpolitik</subfield><subfield code="0">(DE-588)4322381-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Tourismusforschung</subfield><subfield code="0">(DE-588)4218983-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Regionalentwicklung</subfield><subfield code="0">(DE-588)4076605-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Campelo, Adriana</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-78471-860-2</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=7315307&custom_att_2=simple_viewer</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029861685&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029861685</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV044461011 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:53:35Z |
| institution | BVB |
| isbn | 9781784718596 |
| language | English |
| lccn | 2016962568 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029861685 |
| oclc_num | 1004321481 |
| open_access_boolean | |
| owner | DE-739 DE-29 DE-473 DE-BY-UBG |
| owner_facet | DE-739 DE-29 DE-473 DE-BY-UBG |
| physical | XX, 250 Seiten Illustrationen |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Edward Elgar Publishing |
| record_format | marc |
| spelling | Handbook on place branding and marketing edited by Adriana Campelo, University of Liverpool Online, UK Place branding and marketing Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing 2017 XX, 250 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Regionalentwicklung (DE-588)4076605-6 gnd rswk-swf Standortpolitik (DE-588)4322381-3 gnd rswk-swf Tourismusforschung (DE-588)4218983-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Standortpolitik (DE-588)4322381-3 s Tourismusforschung (DE-588)4218983-4 s Regionalentwicklung (DE-588)4076605-6 s DE-604 Campelo, Adriana edt Erscheint auch als Online-Ausgabe 978-1-78471-860-2 http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=7315307&custom_att_2=simple_viewer Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029861685&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Handbook on place branding and marketing Regionalentwicklung (DE-588)4076605-6 gnd Standortpolitik (DE-588)4322381-3 gnd Tourismusforschung (DE-588)4218983-4 gnd |
| subject_GND | (DE-588)4076605-6 (DE-588)4322381-3 (DE-588)4218983-4 (DE-588)4143413-4 |
| title | Handbook on place branding and marketing |
| title_alt | Place branding and marketing |
| title_auth | Handbook on place branding and marketing |
| title_exact_search | Handbook on place branding and marketing |
| title_full | Handbook on place branding and marketing edited by Adriana Campelo, University of Liverpool Online, UK |
| title_fullStr | Handbook on place branding and marketing edited by Adriana Campelo, University of Liverpool Online, UK |
| title_full_unstemmed | Handbook on place branding and marketing edited by Adriana Campelo, University of Liverpool Online, UK |
| title_short | Handbook on place branding and marketing |
| title_sort | handbook on place branding and marketing |
| topic | Regionalentwicklung (DE-588)4076605-6 gnd Standortpolitik (DE-588)4322381-3 gnd Tourismusforschung (DE-588)4218983-4 gnd |
| topic_facet | Regionalentwicklung Standortpolitik Tourismusforschung Aufsatzsammlung |
| url | http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=7315307&custom_att_2=simple_viewer http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029861685&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT campeloadriana handbookonplacebrandingandmarketing AT campeloadriana placebrandingandmarketing |
Es ist kein Print-Exemplar vorhanden.
Inhaltsverzeichnis