Blue ocean shift: beyond competing ; proven steps to inspire confidence and seize new growth
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, Boston
Hachette Books
2017
|
| Edition: | First edition: September 2017 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xi, 322 Seiten |
| ISBN: | 9780316314046 |
Staff View
MARC
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Record in the Search Index
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| _version_ | 1824553955697360897 |
| adam_text | Contents
Preface ix
PART ONE
Blue Ocean Shift
1. Reach Beyond the Best 3
2. The Fundamentals of Market-Creating Strategy 29
3. The Mind of a Blue Ocean Strategist 47
4. Humanness, Confidence, and Creative Competence 64
PART TWO
The Five Steps to Making a Blue Ocean Shift
Step One: Get Started
5. Choosing the Right Place to Start 85
6. Constructing the Right Blue Ocean Team 104
Step Two: Understand Where You Are Now
7. Getting Clear About the Current State of Play 119
Vili
CONTENTS
Step Three: Imagine Where You Could Be
8. Uncovering the Hidden Pain Points That Limit the
Size of Your Industry 145
9. Discovering an Ocean of Noncustomers 166
Step Four: Find How You Get There
10. Reconstructing Market Boundaries—Systematically 189
11. Developing Alternative Blue Ocean Opportunities 219
Step Five: Make Your Move
12. Selecting Your Blue Ocean Move and Conducting
Rapid Market Tests 239
13. Finalizing and Launching Your Blue Ocean Move 259
Epilogue: A National Blue Ocean Shift in Action 277
Notes 293
Acknowledgments 299
Bibliography 305
Index 309
About the Authors 321
|
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:44:06Z |
| institution | BVB |
| isbn | 9780316314046 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029859415 |
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| physical | xi, 322 Seiten |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Hachette Books |
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| spellingShingle | Kim, W. Chan Mauborgne, Renée Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth Kooperation (DE-588)4032386-9 gnd Unternehmen (DE-588)4061963-1 gnd Unternehmenswachstum (DE-588)4078620-1 gnd Marktergebnis (DE-588)4351708-0 gnd Markterschließung (DE-588)4114519-7 gnd |
| subject_GND | (DE-588)4032386-9 (DE-588)4061963-1 (DE-588)4078620-1 (DE-588)4351708-0 (DE-588)4114519-7 |
| title | Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth |
| title_auth | Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth |
| title_exact_search | Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth |
| title_full | Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth W. Chan Kim, Renée Mauborgne |
| title_fullStr | Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth W. Chan Kim, Renée Mauborgne |
| title_full_unstemmed | Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth W. Chan Kim, Renée Mauborgne |
| title_short | Blue ocean shift |
| title_sort | blue ocean shift beyond competing proven steps to inspire confidence and seize new growth |
| title_sub | beyond competing ; proven steps to inspire confidence and seize new growth |
| topic | Kooperation (DE-588)4032386-9 gnd Unternehmen (DE-588)4061963-1 gnd Unternehmenswachstum (DE-588)4078620-1 gnd Marktergebnis (DE-588)4351708-0 gnd Markterschließung (DE-588)4114519-7 gnd |
| topic_facet | Kooperation Unternehmen Unternehmenswachstum Marktergebnis Markterschließung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029859415&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Indexes
THWS Würzburg Zentralbibliothek Lesesaal
| Call Number: |
1000 QP 612 M447 |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |