Blue ocean shift: beyond competing ; proven steps to inspire confidence and seize new growth
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, Boston
Hachette Books
2017
|
| Ausgabe: | First edition: September 2017 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xi, 322 Seiten |
| ISBN: | 9780316314046 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044458666 | ||
| 003 | DE-604 | ||
| 005 | 20180327 | ||
| 007 | t | ||
| 008 | 170823s2017 |||| 00||| eng d | ||
| 020 | |a 9780316314046 |c hbk. |9 978-0-316-31404-6 | ||
| 035 | |a (OCoLC)1011121107 | ||
| 035 | |a (DE-599)BVBBV044458666 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1047 |a DE-863 |a DE-473 |a DE-188 |a DE-522 | ||
| 084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
| 100 | 1 | |a Kim, W. Chan |e Verfasser |0 (DE-588)130363278 |4 aut | |
| 245 | 1 | 0 | |a Blue ocean shift |b beyond competing ; proven steps to inspire confidence and seize new growth |c W. Chan Kim, Renée Mauborgne |
| 250 | |a First edition: September 2017 | ||
| 264 | 1 | |a New York, Boston |b Hachette Books |c 2017 | |
| 300 | |a xi, 322 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Kooperation |0 (DE-588)4032386-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmenswachstum |0 (DE-588)4078620-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktergebnis |0 (DE-588)4351708-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markterschließung |0 (DE-588)4114519-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Kooperation |0 (DE-588)4032386-9 |D s |
| 689 | 0 | 2 | |a Marktergebnis |0 (DE-588)4351708-0 |D s |
| 689 | 0 | 3 | |a Markterschließung |0 (DE-588)4114519-7 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Unternehmenswachstum |0 (DE-588)4078620-1 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Mauborgne, Renée |e Verfasser |0 (DE-588)130363286 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-316-31405-3 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, large print |z 978-0-316-39679-0 |
| 856 | 4 | 2 | |m Digitalisierung UB Bamberg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029859415&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029859415 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| DE-BY-863_location | 1000 |
|---|---|
| DE-BY-FWS_call_number | 1000/QP 612 M447 |
| DE-BY-FWS_katkey | 661098 |
| DE-BY-FWS_media_number | 083101358628 |
| _version_ | 1806176890713538560 |
| adam_text | Contents
Preface ix
PART ONE
Blue Ocean Shift
1. Reach Beyond the Best 3
2. The Fundamentals of Market-Creating Strategy 29
3. The Mind of a Blue Ocean Strategist 47
4. Humanness, Confidence, and Creative Competence 64
PART TWO
The Five Steps to Making a Blue Ocean Shift
Step One: Get Started
5. Choosing the Right Place to Start 85
6. Constructing the Right Blue Ocean Team 104
Step Two: Understand Where You Are Now
7. Getting Clear About the Current State of Play 119
Vili
CONTENTS
Step Three: Imagine Where You Could Be
8. Uncovering the Hidden Pain Points That Limit the
Size of Your Industry 145
9. Discovering an Ocean of Noncustomers 166
Step Four: Find How You Get There
10. Reconstructing Market Boundaries—Systematically 189
11. Developing Alternative Blue Ocean Opportunities 219
Step Five: Make Your Move
12. Selecting Your Blue Ocean Move and Conducting
Rapid Market Tests 239
13. Finalizing and Launching Your Blue Ocean Move 259
Epilogue: A National Blue Ocean Shift in Action 277
Notes 293
Acknowledgments 299
Bibliography 305
Index 309
About the Authors 321
|
| any_adam_object | 1 |
| author | Kim, W. Chan Mauborgne, Renée |
| author_GND | (DE-588)130363278 (DE-588)130363286 |
| author_facet | Kim, W. Chan Mauborgne, Renée |
| author_role | aut aut |
| author_sort | Kim, W. Chan |
| author_variant | w c k wc wck r m rm |
| building | Verbundindex |
| bvnumber | BV044458666 |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)1011121107 (DE-599)BVBBV044458666 |
| discipline | Wirtschaftswissenschaften |
| edition | First edition: September 2017 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02253nam a2200493 c 4500</leader><controlfield tag="001">BV044458666</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180327 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">170823s2017 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780316314046</subfield><subfield code="c">hbk.</subfield><subfield code="9">978-0-316-31404-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1011121107</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044458666</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1047</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-522</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kim, W. Chan</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)130363278</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Blue ocean shift</subfield><subfield code="b">beyond competing ; proven steps to inspire confidence and seize new growth</subfield><subfield code="c">W. Chan Kim, Renée Mauborgne</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition: September 2017</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, Boston</subfield><subfield code="b">Hachette Books</subfield><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xi, 322 Seiten</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kooperation</subfield><subfield code="0">(DE-588)4032386-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmenswachstum</subfield><subfield code="0">(DE-588)4078620-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktergebnis</subfield><subfield code="0">(DE-588)4351708-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markterschließung</subfield><subfield code="0">(DE-588)4114519-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kooperation</subfield><subfield code="0">(DE-588)4032386-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marktergebnis</subfield><subfield code="0">(DE-588)4351708-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Markterschließung</subfield><subfield code="0">(DE-588)4114519-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Unternehmenswachstum</subfield><subfield code="0">(DE-588)4078620-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mauborgne, Renée</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)130363286</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-316-31405-3</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, large print</subfield><subfield code="z">978-0-316-39679-0</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Bamberg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029859415&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029859415</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV044458666 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T11:28:30Z |
| institution | BVB |
| isbn | 9780316314046 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029859415 |
| oclc_num | 1011121107 |
| open_access_boolean | |
| owner | DE-1047 DE-863 DE-BY-FWS DE-473 DE-BY-UBG DE-188 DE-522 |
| owner_facet | DE-1047 DE-863 DE-BY-FWS DE-473 DE-BY-UBG DE-188 DE-522 |
| physical | xi, 322 Seiten |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Hachette Books |
| record_format | marc |
| spellingShingle | Kim, W. Chan Mauborgne, Renée Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth Kooperation (DE-588)4032386-9 gnd Unternehmen (DE-588)4061963-1 gnd Unternehmenswachstum (DE-588)4078620-1 gnd Marktergebnis (DE-588)4351708-0 gnd Markterschließung (DE-588)4114519-7 gnd |
| subject_GND | (DE-588)4032386-9 (DE-588)4061963-1 (DE-588)4078620-1 (DE-588)4351708-0 (DE-588)4114519-7 |
| title | Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth |
| title_auth | Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth |
| title_exact_search | Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth |
| title_full | Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth W. Chan Kim, Renée Mauborgne |
| title_fullStr | Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth W. Chan Kim, Renée Mauborgne |
| title_full_unstemmed | Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth W. Chan Kim, Renée Mauborgne |
| title_short | Blue ocean shift |
| title_sort | blue ocean shift beyond competing proven steps to inspire confidence and seize new growth |
| title_sub | beyond competing ; proven steps to inspire confidence and seize new growth |
| topic | Kooperation (DE-588)4032386-9 gnd Unternehmen (DE-588)4061963-1 gnd Unternehmenswachstum (DE-588)4078620-1 gnd Marktergebnis (DE-588)4351708-0 gnd Markterschließung (DE-588)4114519-7 gnd |
| topic_facet | Kooperation Unternehmen Unternehmenswachstum Marktergebnis Markterschließung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029859415&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT kimwchan blueoceanshiftbeyondcompetingprovenstepstoinspireconfidenceandseizenewgrowth AT mauborgnerenee blueoceanshiftbeyondcompetingprovenstepstoinspireconfidenceandseizenewgrowth |
Inhaltsverzeichnis
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 612 M447 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |