Verfügbarkeit: The new rules of marketing & PR

The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

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Bibliographische Detailangaben
1. Verfasser:	Scott, David Meerman (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Hoboken, New Jersey Wiley [2017]
Ausgabe:	Sixth edition
Schlagworte:	Internet marketing Public relations Marketing Öffentlichkeitsarbeit Internet Online-Marketing Telemarketing World Wide Web 2.0
Beschreibung:	xxi, 421 Seiten
ISBN:	9781119362418

Internformat

MARC


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Datensatz im Suchindex

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dewey-search	658.8/72
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Sixth edition
format	Book
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institution	BVB
isbn	9781119362418
language	English
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spelling	Scott, David Meerman (DE-588)137820550 aut The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly David Meerman Scott New rules of marketing and PR Sixth edition Hoboken, New Jersey Wiley [2017] xxi, 421 Seiten txt rdacontent n rdamedia nc rdacarrier Internet marketing Public relations Marketing (DE-588)4037589-4 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Telemarketing (DE-588)4215401-7 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Marketing (DE-588)4037589-4 s DE-604 Telemarketing (DE-588)4215401-7 s Internet (DE-588)4308416-3 s World Wide Web 2.0 (DE-588)7548364-6 s 1\p DE-604 Online-Marketing (DE-588)7706419-7 s 2\p DE-604 Erscheint auch als Oline Ausgabe, epub 978-1-119-36244-9 Erscheint auch als Online-Ausgabe, pdf 978-1-119-36247-0 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Scott, David Meerman The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly Internet marketing Public relations Marketing (DE-588)4037589-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Internet (DE-588)4308416-3 gnd Online-Marketing (DE-588)7706419-7 gnd Telemarketing (DE-588)4215401-7 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4043188-5 (DE-588)4308416-3 (DE-588)7706419-7 (DE-588)4215401-7 (DE-588)7548364-6
title	The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
title_alt	New rules of marketing and PR
title_auth	The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
title_exact_search	The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
title_full	The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly David Meerman Scott
title_fullStr	The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly David Meerman Scott
title_full_unstemmed	The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly David Meerman Scott
title_short	The new rules of marketing & PR
title_sort	the new rules of marketing pr how to use social media online video mobile applications blogs news releases and viral marketing to reach buyers directly
title_sub	how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
topic	Internet marketing Public relations Marketing (DE-588)4037589-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Internet (DE-588)4308416-3 gnd Online-Marketing (DE-588)7706419-7 gnd Telemarketing (DE-588)4215401-7 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd
topic_facet	Internet marketing Public relations Marketing Öffentlichkeitsarbeit Internet Online-Marketing Telemarketing World Wide Web 2.0
work_keys_str_mv	AT scottdavidmeerman thenewrulesofmarketingprhowtousesocialmediaonlinevideomobileapplicationsblogsnewsreleasesandviralmarketingtoreachbuyersdirectly AT scottdavidmeerman newrulesofmarketingandpr

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