Explorations in critical studies of advertising:
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge
2017
|
| Schriftenreihe: | Routledge research in cultural and media studies
97 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | ix, 283 Seiten 24 cm |
| ISBN: | 9781138649521 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | EXPLORATIONS IN CRITICAL STUDIES OF ADVERTISING
/
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CRITICAL POLITICAL ECONOMY
MARKETERS INFLUENCE ON MEDIA : RENEWING THE RADICAL TRADITION FOR THE
DIGITAL AGE / JONATHAN HARDY
APP ADVERTISING : THE RISE OF THE PLAYER COMMODITY / DAVID NIEBORG
RECOVERING AUDIENCE LABOR FROM AUDIENCE COMMODITY THEORY : CAPITALIZING
ON THE WORK OF SIGNIFICATION / BRICE NIXON
CONTRADICTION AND CRISIS : THE POLITICAL ECONOMY OF PROMOTIONAL
AUTHENTICITY / JAMES H. WITTEBOLS
TOWARD A CRITICAL ECOLOGICAL THEORY OF ADVERTISING / DAVID PARK
IDEOLOGY CRITIQUE
ON THE FUTILITY OF ADVERTISING CRITIQUE : SEARCHING FOR ALTERNATIVES /
OLGA FEDORENKO
ART FOR FUN AND PROFIT: THE POLITICAL AESTHETICS OF ADVERTISING /
NICHOLAS HOLM
CONTROL AND THE RHETORIC OF INTERACTIVITY IN CONTEMPORARY ADVERTISING
THEORY AND PRACTICE / CHRIS MILES
CAPTAINS OF HABIT FORMATION : MARKETERS EMERGING MODELS OF MIND /
ANTHONY NADLER AND LEE MCGUIGAN
A CRITICAL THEORY OF ADVERTISING AS SURVEILLANCE : ALGORITHMS, BIG DATA,
AND POWER / ROBERT BODLE
CRITICAL TEXTUAL ANALYSIS
SIGNIFICATION ADVERTISING AND ITS EVOLUTION / FELIP VIDAL AULADELL
ADVERTISING AND PHOTOGRAPHY IN A CULTURE OF PHOTO SHARING / IBEN BREDAHL
JESSEN
TOWARDS A CRITICAL ADVERTISING PEDAGOGY : DEFYING CHILDREN S REASONING
ON ADVERTISING / SILKE LISSENS AND JOKE BAUWENS
CRITICAL DISCURSIVE/RHETORICAL ANALYSIS
MIMICRY AS ANALYTICAL CATEGORY IN CRITICAL ADVERTISING RESEARCH / NILS
S. BORCHERS
CLASS AND ADVERTISING / MATTHEW P. MCALLISTER AND ANNA AUPPERLE
ADVERTISING ETHICS : THE BOUNDS OF DECEPTIVENESS OR THE ENDLESS VIRTUES
OF RHETORICAL STRATEGIES / PAULO BARROSO
EMOTION, MOOD, AFFECT
THE MOOD OF INFORMATION IN AN AGE OF EMPATHIC MEDIA / ANDREW MCSTAY
AFFECT THEORY AND ADVERTISING / EMILY WEST
A CRITIQUE OF THE ADVERTISING CONSUMER AS TARGET : ADDRESSING
ADVERTISING S REFLECTIVE AUDIENCE / TONY WILSON, CHOY TUCK YUN, SIA BEE
CHUAN, TAN TECK HONG AND MICHAEL TIONG HOCK B
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
Contents
Introduction: Critical Traditions 1
JAMES F. HAMILTON AND ROBERT BODLE
PART I
Critical Political Economy
1 Marketers’ Influence on Media: Renewing the Radical
Tradition for the Digital Age 13
JONATHAN HARDY
2 Free-to-play Games and App Advertising:
The Rise of the Player Commodity 28
DAVID B* NIEBORG
3 Recovering Audience Labor from Audience Commodity Theory:
Advertising as Capitalizing on the Work of Signification 42
BRICE NIXON
4 Crisis and Contradiction: Promotional Authenticity
in the Digital World 54
JAMES H. WITTEBOLS
5 Toward an Ecological Critique of Advertising 67
DAVID J. PARK
PART II
Ideology Critique
6 On the Futility of Advertising Critique: Searching
for Alternatives 83
OLGA FEDORENKO
7 Art for Fun and Profit: The Political Aesthetics of Advertising 97
NICHOLAS HOLM
viii Contents
8 Control and the Rhetoric of Interactivity in Contemporary
Advertising Theory and Practice 110
CHRIS MILES
9 Captains of Habit Formation: Marketers’ Emerging Models
of the Consumer Mind 124
ANTHONY NADLER AND LEE McGUIGAN
10 A Critical Theory of Advertising as Surveillance:
Algorithms, Big Data, and Power 138
ROBERT BODLE
PART III
Critical Textual Analysis
11 Signification Advertising and Its Evolution 155
FEL1P VIDAL AULADELL
12 Advertising and Photography in a Culture of Photo Sharing 167
IBEN BREDAHL JESSEN
13 A Consideration of the Needs, Opportunities,
and Challenges for a Critical Advertising Pedagogy 179
SILKE LISSENS Sc JOKE BAUWENS
PART IV
Critical Discursive/Rhetorical Analysis
14 Crossing the Borders: A Theory of Hybrid Advertising Formats 195
NILS S. BORCHERS
15 Class and Advertising 208
matthew p. McAllister and anna aupperle
16 Advertising Ethics: The Bounds of Deceptiveness
and the Endless Virtues of Rhetorical Strategies 221
PAULO M. BARROSO
PART V
Emotion, Mood, Affect
17 The Mood of Information in an Age of Empathic Media 235
ANDREW McSTAY
Contents ix
18 Affect Theory and Advertising: A New Look at IMC,
Spreadability, and Engagement 248
EMILY WEST
19 A Critique of the Advertising Consumer as “Target”:
Addressing Advertising’s Reflective Audience 261
TONY WILSON, CHOY TUCK YUN, SIA BEE CHUAN,
TAN TECK HONG, AND MICHAEL TIONG HOCK BING
List of Contributors 275
Index 281
|
| any_adam_object | 1 |
| author2 | Hamilton, James Frederick 1959- Bodle, Robert Korin, Ezequiel |
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| callnumber-first | H - Social Science |
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:53:20Z |
| institution | BVB |
| isbn | 9781138649521 |
| language | English |
| lccn | 016026188 |
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| physical | ix, 283 Seiten 24 cm |
| publishDate | 2017 |
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| publisher | Routledge |
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| series2 | Routledge research in cultural and media studies |
| spelling | Explorations in critical studies of advertising edited by James F. Hamilton, Robert Bodle, and Ezequiel Korin New York Routledge 2017 ix, 283 Seiten 24 cm txt rdacontent n rdamedia nc rdacarrier Routledge research in cultural and media studies 97 Includes bibliographical references and index Advertising Critical theory Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Hamilton, James Frederick 1959- (DE-588)135699991 edt Bodle, Robert edt Korin, Ezequiel edt Erscheint auch als Online-Ausgabe 978-1-315-62576-8 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029852966&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029852966&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Explorations in critical studies of advertising Advertising Critical theory Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Explorations in critical studies of advertising |
| title_auth | Explorations in critical studies of advertising |
| title_exact_search | Explorations in critical studies of advertising |
| title_full | Explorations in critical studies of advertising edited by James F. Hamilton, Robert Bodle, and Ezequiel Korin |
| title_fullStr | Explorations in critical studies of advertising edited by James F. Hamilton, Robert Bodle, and Ezequiel Korin |
| title_full_unstemmed | Explorations in critical studies of advertising edited by James F. Hamilton, Robert Bodle, and Ezequiel Korin |
| title_short | Explorations in critical studies of advertising |
| title_sort | explorations in critical studies of advertising |
| topic | Advertising Critical theory Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Critical theory Werbung |
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