Cases on consumer-centric marketing management:
"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA
Business Science Reference, an imprint of IGI Global
[2014]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-1049 DE-898 DE-1050 DE-83 Volltext |
| Zusammenfassung: | "This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xxi, 351 Seiten) Diagramme |
| ISBN: | 9781466643581 9781466643598 |
Internformat
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Datensatz im Suchindex
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| adam_text | |
| any_adam_object | |
| author2 | Jham, Vimi Puri, Sandeep |
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| author_facet | Jham, Vimi Puri, Sandeep |
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| callnumber-label | HF5415 |
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| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
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| ctrlnum | (OCoLC)1002255471 (DE-599)BVBBV044445600 |
| dewey-full | 658.8/343 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/343 |
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| illustrated | Not Illustrated |
| indexdate | 2024-08-23T01:07:38Z |
| institution | BVB |
| isbn | 9781466643581 9781466643598 |
| language | English |
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| spelling | Cases on consumer-centric marketing management Vimi Jham (Institute of Management Technology, UAE), Sandeep Puri (Institute of Management Technology, India) Consumer-centric marketing management Hershey PA Business Science Reference, an imprint of IGI Global [2014] © 2014 1 Online-Ressource (xxi, 351 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index "This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher Marketing Management Case studies Customer relations Case studies Customer services Case studies Consumer behavior Case studies Kundenbindung (DE-588)4384508-3 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Kundentreue (DE-588)4393499-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content Kundentreue (DE-588)4393499-7 s Kundenbindung (DE-588)4384508-3 s Marketingmanagement (DE-588)4168907-0 s b DE-604 Jham, Vimi edt Puri, Sandeep edt Erscheint auch als Druck-Ausgabe 978-1-4666-4357-4 Erscheint auch als Druck-Ausgabe 1-4666-4357-9 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4357-4 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Cases on consumer-centric marketing management Marketing Management Case studies Customer relations Case studies Customer services Case studies Consumer behavior Case studies Kundenbindung (DE-588)4384508-3 gnd Marketingmanagement (DE-588)4168907-0 gnd Kundentreue (DE-588)4393499-7 gnd |
| subject_GND | (DE-588)4384508-3 (DE-588)4168907-0 (DE-588)4393499-7 (DE-588)4143413-4 (DE-588)4522595-3 |
| title | Cases on consumer-centric marketing management |
| title_alt | Consumer-centric marketing management |
| title_auth | Cases on consumer-centric marketing management |
| title_exact_search | Cases on consumer-centric marketing management |
| title_full | Cases on consumer-centric marketing management Vimi Jham (Institute of Management Technology, UAE), Sandeep Puri (Institute of Management Technology, India) |
| title_fullStr | Cases on consumer-centric marketing management Vimi Jham (Institute of Management Technology, UAE), Sandeep Puri (Institute of Management Technology, India) |
| title_full_unstemmed | Cases on consumer-centric marketing management Vimi Jham (Institute of Management Technology, UAE), Sandeep Puri (Institute of Management Technology, India) |
| title_short | Cases on consumer-centric marketing management |
| title_sort | cases on consumer centric marketing management |
| topic | Marketing Management Case studies Customer relations Case studies Customer services Case studies Consumer behavior Case studies Kundenbindung (DE-588)4384508-3 gnd Marketingmanagement (DE-588)4168907-0 gnd Kundentreue (DE-588)4393499-7 gnd |
| topic_facet | Marketing Management Case studies Customer relations Case studies Customer services Case studies Consumer behavior Case studies Kundenbindung Marketingmanagement Kundentreue Aufsatzsammlung Fallstudiensammlung |
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