Kundenintegration & Customer Empowerment:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Berlin
Uni-Edition
2017
|
| Schriftenreihe: | Praxis Wissen
Heft 01/2017 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 106 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm |
| ISBN: | 9783944072944 |
Internformat
MARC
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| 245 | 1 | 0 | |a Kundenintegration & Customer Empowerment |c [AfM, Arbeitsgemeinschaft für Marketing. Herausgeber: Prof. Dr. Andrea Rumler, Prof. Dr. Marcus Stumpf] |
| 264 | 1 | |a Berlin |b Uni-Edition |c 2017 | |
| 300 | |a 106 Seiten |b Illustrationen, Diagramme |c 21 cm x 14.8 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Praxis Wissen |v Heft 01/2017 | |
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| 653 | |a Fachhochschul-/Hochschulausbildung | ||
| 653 | |a EU-Bio-Logo | ||
| 653 | |a Greenwashing | ||
| 653 | |a Marken-Audit | ||
| 653 | |a Markencontrolling | ||
| 653 | |a Marketing | ||
| 653 | |a Messeerfolgskontrolle | ||
| 653 | |a Social-Media-Monitoring | ||
| 653 | |a Touchpoint-Analyse | ||
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
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| 700 | 1 | |a Stumpf, Marcus |0 (DE-588)143692550 |4 edt |4 wpr | |
| 710 | 2 | |a Arbeitsgemeinschaft für Marketing |e Sonstige |0 (DE-588)10009978-6 |4 oth | |
| 710 | 2 | |a Uni-Edition GmbH |0 (DE-588)1065711964 |4 pbl | |
| 830 | 0 | |a Praxis Wissen |v Heft 01/2017 |w (DE-604)BV044041478 |9 2017 | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029844109 | ||
Datensatz im Suchindex
| _version_ | 1804177753841336320 |
|---|---|
| adam_text | VORWORT DER HERAUSGEBER 7
KREISLAUF DURCH CO-CREATION 9
DOMINIK WAICHER & MICHAEL LEUBE
KUNDENINTEGRATION IN DEN ENTWICKLUNGSPROZESS 27
VON PRODUKTINNOVATIONEN DURCH CROWDSOURCING
ANDREA BOOKHAGEN & SONJA SPERBER
KUNDEN INTEGRATION BEI SERVICELEISTUNGEN: EMPIRISCHE ANALYSE 43
MIT EMPFEHLUNGEN FUER DEN EINSATZ VON SERVICE-COMMUNITIES
MARCUS STUMPF
KUNDENINTEGRATION IM SOCIAL WEB: WIE MAN MIT STRATEGISCHEM 57
INFLUENCER MARKETING DEN KUNDEN ZUM WERBEBOTSCHAFTER MACHEN KANN
ANDREAS WAGENER
CUSTOMER ENGAGEMENT DURCH KMU-LOYALITAETSPROGRAMME? 67
EINE STATUS-QUO-ANALYSE AM BEISPIEL DER WEIN WIRTSCHAFT
REGINE REIMERS, EDITH RUEGER-MUCK & LUDWIG THEUVSEN
VALUE CO-CREATION NEEDS CUSTOMER READINESS: INNOVATION DURCH 79
KUNDENINTEGRATION IN DEN WERTSCHOEPFUNGSPROZESS AM BEISPIEL
DES GESCHAEFTSMODELLS ZUR INDIVIDUALISIERUNG VON PFLEGEKOSMETIK
KAREEN SCHLANGEN, CAROLIN FEISTKORN & LARISSA MENZEL
EMPOWERMENT FROM A *STUDENT AS CUSTOMER* PERSPECTIVE: 91
LITERATURE REVIEW AND DEVELOPMENT OF A FRAMEWORK
IN THE CONTEXT OF HIGHER EDUCATION
HOLGER SCHMIDT & CARSTEN BAUMGARTH
|
| any_adam_object | 1 |
| author2 | Rumler, Andrea ca. 20. Jh Stumpf, Marcus |
| author2_role | edt edt |
| author2_variant | a r ar m s ms |
| author_GND | (DE-588)170981088 (DE-588)143692550 |
| author_facet | Rumler, Andrea ca. 20. Jh Stumpf, Marcus |
| building | Verbundindex |
| bvnumber | BV044442988 |
| classification_rvk | QP 621 QP 624 |
| ctrlnum | (OCoLC)1002230579 (DE-599)BVBBV044442988 |
| dewey-full | 650 658.4013 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services 658 - General management |
| dewey-raw | 650 658.4013 |
| dewey-search | 650 658.4013 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044442988 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:53:06Z |
| institution | BVB |
| institution_GND | (DE-588)10009978-6 (DE-588)1065711964 |
| isbn | 9783944072944 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029844109 |
| oclc_num | 1002230579 |
| open_access_boolean | |
| owner | DE-1050 DE-B768 DE-2070s |
| owner_facet | DE-1050 DE-B768 DE-2070s |
| physical | 106 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Uni-Edition |
| record_format | marc |
| series | Praxis Wissen |
| series2 | Praxis Wissen |
| spelling | Kundenintegration & Customer Empowerment [AfM, Arbeitsgemeinschaft für Marketing. Herausgeber: Prof. Dr. Andrea Rumler, Prof. Dr. Marcus Stumpf] Berlin Uni-Edition 2017 106 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm txt rdacontent n rdamedia nc rdacarrier Praxis Wissen Heft 01/2017 Kommunikation (DE-588)4031883-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Controlling (DE-588)4070102-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Fachhochschul-/Hochschulausbildung EU-Bio-Logo Greenwashing Marken-Audit Markencontrolling Marketing Messeerfolgskontrolle Social-Media-Monitoring Touchpoint-Analyse Unternehmen (DE-588)4061963-1 s Markenpolitik (DE-588)4144679-3 s Kommunikation (DE-588)4031883-7 s Controlling (DE-588)4070102-5 s DE-604 Rumler, Andrea ca. 20. Jh. (DE-588)170981088 edt wpr Stumpf, Marcus (DE-588)143692550 edt wpr Arbeitsgemeinschaft für Marketing Sonstige (DE-588)10009978-6 oth Uni-Edition GmbH (DE-588)1065711964 pbl Praxis Wissen Heft 01/2017 (DE-604)BV044041478 2017 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029844109&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kundenintegration & Customer Empowerment Praxis Wissen Kommunikation (DE-588)4031883-7 gnd Markenpolitik (DE-588)4144679-3 gnd Controlling (DE-588)4070102-5 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4144679-3 (DE-588)4070102-5 (DE-588)4061963-1 |
| title | Kundenintegration & Customer Empowerment |
| title_auth | Kundenintegration & Customer Empowerment |
| title_exact_search | Kundenintegration & Customer Empowerment |
| title_full | Kundenintegration & Customer Empowerment [AfM, Arbeitsgemeinschaft für Marketing. Herausgeber: Prof. Dr. Andrea Rumler, Prof. Dr. Marcus Stumpf] |
| title_fullStr | Kundenintegration & Customer Empowerment [AfM, Arbeitsgemeinschaft für Marketing. Herausgeber: Prof. Dr. Andrea Rumler, Prof. Dr. Marcus Stumpf] |
| title_full_unstemmed | Kundenintegration & Customer Empowerment [AfM, Arbeitsgemeinschaft für Marketing. Herausgeber: Prof. Dr. Andrea Rumler, Prof. Dr. Marcus Stumpf] |
| title_short | Kundenintegration & Customer Empowerment |
| title_sort | kundenintegration customer empowerment |
| topic | Kommunikation (DE-588)4031883-7 gnd Markenpolitik (DE-588)4144679-3 gnd Controlling (DE-588)4070102-5 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Kommunikation Markenpolitik Controlling Unternehmen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029844109&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV044041478 |
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