Holdings: Culture management :: THWS Bibkatalog

Culture management: strategy and marketing aspects

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Bibliographic Details
Main Author:	Wróblewski, Łukasz (Author)
Other Authors:	Kolb, Bonita M. (Author of introduction, etc.)
Format:	Book
Language:	English
Published:	Berlin Logos Verlag Berlin [2017]
Subjects:	Marketing Kulturelle Einrichtung Culture organizations Culture sector Management Strategy
Online Access:	Volltext Inhaltstext Inhaltsverzeichnis Inhaltsverzeichnis
Physical Description:	191 Seiten Illustrationen, Diagramme
ISBN:	9783832543785 3832543783

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MARC


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Record in the Search Index

DE-BY-FWS_katkey	875127
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adam_text	CONTENTS FOREWORD. 9 INTRODUCTION. 13 1 THE MEANING AND ESSENCE OF THE CULTURAL SECTOR. 17 1 CULTURE AND ITS DIVISIONS. 17 2 RELATIONSHIPS BETWEEN CULTURE, CULTURAL INDUSTRIES, AND CREATIVE INDUSTRIES. 22 3 TYPOLOGY OF CULTURAL INSTITUTIONS. 35 4 CULTURE AND ITS INDUSTRIES AS FACTORS STIMULATING SOCIO-ECONOMIC DEVELOPMENT . 37 REFERENCES. 42 2 CONDITIONS FOR THE DEVELOPMENT OF MARKETING IN ORGANIZATIONS IN THE CULTURAL SECTOR. 45 1 CONDITIONS FOR THE APPLICATION OF MARKETING IN CULTURE AND CULTURAL INDUSTRIES. 45 2 THE CONCEPT AND OBJECTIVES OF MARKETING IN CULTURE . 50 3 TYPICAL OBJECTIONS TO MARKETING IN CULTURE . 54 4 MODEL OF THE MARKETING CONCEPT IN THE CULTURAL SECTOR . 56 REFERENCES. 63 3 STRATEGIC AND MARKETING PLANNING IN CULTURAL INSTITUTIONS . 65 1 THE ROLE AND IMPORTANCE OF MISSION IN CULTURAL INSTITUTIONS . 65 2 STRATEGIC OBJECTIVES AND THE MAIN DIRECTIONS OF DEVELOPMENT OF CULTURAL ENTITIES . 71 3 MARKET SEGMENTATION IN THE CULTURAL SECTOR. 83 3.1 CRITERIA FOR SEGMENTATION . 84 3.2 MOST IMPORTANT CATEGORIES OF CUSTOMERS IN THE CULTURAL SECTOR. 86 3.3 TYPES OF MARKETING APPROACHES. 89 4 CHOOSING A COURSE OF ACTION AND MARKETING INSTRUMENTS . 90 5 MODELS OF MARKETING STRATEGIES OF CULTURAL INSTITUTIONS IN RELATION TO SPECIFIED TARGET MARKETS . 98 5.1 CHARACTERISTICS OF THE ANALYZED TARGET MARKETS OF CULTURAL INSTITUTIONS. 98 5.2 ELITIST ART STRATEGY. 101 5.3 ART EMPHASIZING STRATEGY . 102 5.4 STRATEGY OF INCREASING SENSITIVITY TO ART. 103 5.5 ART POPULARIZING STRATEGY . 104 6 PROBLEMS WITH THE IMPLEMENTATION OF MARKETING STRATEGY IN ENTITIES OF THE CULTURAL SECTOR. 105 REFERENCES. 108 4 MARKETING STRATEGIES BASED ON RELATIONSHIPS WITH KEY MARKET PARTICIPANTS. I L L 1 THE PROCESS OF FORMING RELATIONSHIPS . I L L 2 SHAPING RELATIONSHIPS WITH CONSUMERS OF THE CULTURAL OFFER . 115 3 DEVELOPING RELATIONSHIPS WITH DONORS. 119 4 DEVELOPING RELATIONSHIPS WITH EMPLOYEES. 133 REFERENCES. 138 5 NEW MEDIA AND TECHNOLOGY IN STRATEGIC ACTIVITIES OF CULTURAL ORGANIZATIONS. 141 1 WEBSITES IN THE MARKETING ACTIVITIES OF CULTURAL ORGANIZATIONS . 141 2 SOCIAL MEDIA AS A TOOL FOR MARKETING COMMUNICATION AMONG ENTITIES OF THE CULTURAL SECTOR. 149 2.1 THE GOALS AND IMPORTANCE OF USING SOCIAL MEDIA IN THE MARKETING COMMUNICATION OF CULTURAL ENTITIES . 150 2.2 SEGMENTATION OF SOCIAL MEDIA USERS IN RELATION TO CULTURAL INSTITUTIONS. 154 2.3 FAN PAGES IN THE MARKETING ACTIVITIES OF CULTURAL INSTITUTIONS . 157 2.4 THE POSSIBILITIES OF USING YOUTUBE IN THE PROMOTION OF ENTITIES IN THE CULTURAL SECTOR. 159 2.5 BLOGS AS A SPECIFIC TOOL FOR THE COMMUNICATION OF CULTURAL INSTITUTIONS WITH THE MARKET . 161 3 POSSIBILITIES OF USING HOLOGRAMS AND VIRTUAL ADVISORS IN THE CULTURAL SECTOR. 163 4 VIRTUAL TOURS AS A MODEM FORM OF PRESENTATION OF CULTURAL INSTITUTIONS. 168 5 MOBILE APPLICATIONS IN THE CULTURAL SECTOR - CASE STUDIES . 172 5.1 DAILYART MOBILE APPLICATION. 173 5.2 WILANOEW LIVE MOBILE APPLICATION. 175 5.3 MY WARSAW MOBILE APPLICATION . 176 5.4 MOBILE APPLICATION OF THE LODZ CITY MUSEUM . 177 5.5 ARCHIMAPA AND VIA DUCALIS MOBILE PLANNERS . 178 REFERENCES. 181 SUMMARY. 185 TABLES AND FIGURES. 187 BIOGRAPHIES. 191
any_adam_object	1
author	Wróblewski, Łukasz
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author_facet	Wróblewski, Łukasz Kolb, Bonita M.
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dewey-raw	306.068
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dewey-tens	300 - Social sciences
discipline	Soziologie Wirtschaftswissenschaften
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spellingShingle	Wróblewski, Łukasz Culture management strategy and marketing aspects Marketing (DE-588)4037589-4 gnd Kulturelle Einrichtung (DE-588)4136812-5 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4136812-5
title	Culture management strategy and marketing aspects
title_auth	Culture management strategy and marketing aspects
title_exact_search	Culture management strategy and marketing aspects
title_full	Culture management strategy and marketing aspects Łukasz Wróblewski ; foreword by Bonita M. Colb
title_fullStr	Culture management strategy and marketing aspects Łukasz Wróblewski ; foreword by Bonita M. Colb
title_full_unstemmed	Culture management strategy and marketing aspects Łukasz Wróblewski ; foreword by Bonita M. Colb
title_short	Culture management
title_sort	culture management strategy and marketing aspects
title_sub	strategy and marketing aspects
topic	Marketing (DE-588)4037589-4 gnd Kulturelle Einrichtung (DE-588)4136812-5 gnd
topic_facet	Marketing Kulturelle Einrichtung
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