Verfügbarkeit: Culture management

Culture management: strategy and marketing aspects

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Wróblewski, Łukasz ca. 20./21. Jh (VerfasserIn)
Weitere Verfasser:	Kolb, Bonita M. (VerfasserIn eines Geleitwortes)
Format:	Buch
Sprache:	English
Veröffentlicht:	Berlin Logos Verlag Berlin [2017]
Schlagworte:	Marketing Kulturelle Einrichtung Culture organizations Culture sector Management Strategy
Online-Zugang:	Volltext Inhaltstext Inhaltsverzeichnis Inhaltsverzeichnis
Beschreibung:	191 Seiten Illustrationen, Diagramme
ISBN:	9783832543785 3832543783

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV044437037
003	DE-604
005	20221014
007	t
008	170803s2017 gw a\|\|\| \|\|\|\| 00\|\|\| eng d
015			\|a 17,N05 \|2 dnb
015			\|a 17,A27 \|2 dnb
016	7		\|a 1124258205 \|2 DE-101
020			\|a 9783832543785 \|c Broschur : EUR 34.00 (DE), EUR 35.00 (AT) \|9 978-3-8325-4378-5
020			\|a 3832543783 \|9 3-8325-4378-3
024	3		\|a 9783832543785
035			\|a (OCoLC)971203985
035			\|a (DE-599)DNB1124258205
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
044			\|a gw \|c XA-DE-BE
049			\|a DE-188 \|a DE-703 \|a DE-M483 \|a DE-20 \|a DE-Aug4 \|a DE-860 \|a DE-355 \|a DE-2070s \|a DE-824 \|a DE-19 \|a DE-473 \|a DE-1052 \|a DE-B1533 \|a DE-863 \|a DE-862 \|a DE-235 \|a DE-M347 \|a DE-739 \|a DE-1102 \|a DE-521 \|a DE-29 \|a DE-70 \|a DE-Aug10 \|a DE-384 \|a DE-1049 \|a DE-858 \|a DE-91 \|a DE-Y3 \|a DE-255 \|a DE-Y7 \|a DE-Y2 \|a DE-706 \|a DE-634 \|a DE-898 \|a DE-859 \|a DE-Re13
082	0		\|a 306.068 \|2 22/ger
084			\|a QR 750 \|0 (DE-625)142079: \|2 rvk
084			\|a 650 \|2 sdnb
084			\|a 300 \|2 sdnb
100	1		\|a Wróblewski, Łukasz \|d ca. 20./21. Jh. \|e Verfasser \|0 (DE-588)1119935032 \|4 aut
245	1	0	\|a Culture management \|b strategy and marketing aspects \|c Łukasz Wróblewski ; foreword by Bonita M. Colb
264		1	\|a Berlin \|b Logos Verlag Berlin \|c [2017]
264		4	\|c © 2017
300			\|a 191 Seiten \|b Illustrationen, Diagramme
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Kulturelle Einrichtung \|0 (DE-588)4136812-5 \|2 gnd \|9 rswk-swf
653			\|a Culture organizations
653			\|a Culture sector
653			\|a Management
653			\|a Marketing
653			\|a Strategy
689	0	0	\|a Kulturelle Einrichtung \|0 (DE-588)4136812-5 \|D s
689	0	1	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0		\|5 DE-604
700	1		\|a Kolb, Bonita M. \|0 (DE-588)1127784455 \|4 aui
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe \|z 978-3-8325-9317-9
856	4	1	\|u https://content-select.com/index.php?id=bib_view&ean=9783832593179 \|x Aggregator \|z kostenfrei \|3 Volltext
856	4	2	\|m X:MVB \|q text/html \|u http://deposit.dnb.de/cgi-bin/dokserv?id=a86c98a395d44654b33f2fe395341a6d&prov=M&dok_var=1&dok_ext=htm \|3 Inhaltstext
856	4	2	\|m B:DE-101 \|q application/pdf \|u http://d-nb.info/1124258205/04 \|3 Inhaltsverzeichnis
856	4	2	\|m DNB Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029838311&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
912			\|a ebook \|a ZDB-274-CSOA
943	1		\|a oai:aleph.bib-bvb.de:BVB01-029838311

Datensatz im Suchindex

DE-BY-FWS_katkey	875127
_version_	1806529044522467328
adam_text	CONTENTS FOREWORD. 9 INTRODUCTION. 13 1 THE MEANING AND ESSENCE OF THE CULTURAL SECTOR. 17 1 CULTURE AND ITS DIVISIONS. 17 2 RELATIONSHIPS BETWEEN CULTURE, CULTURAL INDUSTRIES, AND CREATIVE INDUSTRIES. 22 3 TYPOLOGY OF CULTURAL INSTITUTIONS. 35 4 CULTURE AND ITS INDUSTRIES AS FACTORS STIMULATING SOCIO-ECONOMIC DEVELOPMENT . 37 REFERENCES. 42 2 CONDITIONS FOR THE DEVELOPMENT OF MARKETING IN ORGANIZATIONS IN THE CULTURAL SECTOR. 45 1 CONDITIONS FOR THE APPLICATION OF MARKETING IN CULTURE AND CULTURAL INDUSTRIES. 45 2 THE CONCEPT AND OBJECTIVES OF MARKETING IN CULTURE . 50 3 TYPICAL OBJECTIONS TO MARKETING IN CULTURE . 54 4 MODEL OF THE MARKETING CONCEPT IN THE CULTURAL SECTOR . 56 REFERENCES. 63 3 STRATEGIC AND MARKETING PLANNING IN CULTURAL INSTITUTIONS . 65 1 THE ROLE AND IMPORTANCE OF MISSION IN CULTURAL INSTITUTIONS . 65 2 STRATEGIC OBJECTIVES AND THE MAIN DIRECTIONS OF DEVELOPMENT OF CULTURAL ENTITIES . 71 3 MARKET SEGMENTATION IN THE CULTURAL SECTOR. 83 3.1 CRITERIA FOR SEGMENTATION . 84 3.2 MOST IMPORTANT CATEGORIES OF CUSTOMERS IN THE CULTURAL SECTOR. 86 3.3 TYPES OF MARKETING APPROACHES. 89 4 CHOOSING A COURSE OF ACTION AND MARKETING INSTRUMENTS . 90 5 MODELS OF MARKETING STRATEGIES OF CULTURAL INSTITUTIONS IN RELATION TO SPECIFIED TARGET MARKETS . 98 5.1 CHARACTERISTICS OF THE ANALYZED TARGET MARKETS OF CULTURAL INSTITUTIONS. 98 5.2 ELITIST ART STRATEGY. 101 5.3 ART EMPHASIZING STRATEGY . 102 5.4 STRATEGY OF INCREASING SENSITIVITY TO ART. 103 5.5 ART POPULARIZING STRATEGY . 104 6 PROBLEMS WITH THE IMPLEMENTATION OF MARKETING STRATEGY IN ENTITIES OF THE CULTURAL SECTOR. 105 REFERENCES. 108 4 MARKETING STRATEGIES BASED ON RELATIONSHIPS WITH KEY MARKET PARTICIPANTS. I L L 1 THE PROCESS OF FORMING RELATIONSHIPS . I L L 2 SHAPING RELATIONSHIPS WITH CONSUMERS OF THE CULTURAL OFFER . 115 3 DEVELOPING RELATIONSHIPS WITH DONORS. 119 4 DEVELOPING RELATIONSHIPS WITH EMPLOYEES. 133 REFERENCES. 138 5 NEW MEDIA AND TECHNOLOGY IN STRATEGIC ACTIVITIES OF CULTURAL ORGANIZATIONS. 141 1 WEBSITES IN THE MARKETING ACTIVITIES OF CULTURAL ORGANIZATIONS . 141 2 SOCIAL MEDIA AS A TOOL FOR MARKETING COMMUNICATION AMONG ENTITIES OF THE CULTURAL SECTOR. 149 2.1 THE GOALS AND IMPORTANCE OF USING SOCIAL MEDIA IN THE MARKETING COMMUNICATION OF CULTURAL ENTITIES . 150 2.2 SEGMENTATION OF SOCIAL MEDIA USERS IN RELATION TO CULTURAL INSTITUTIONS. 154 2.3 FAN PAGES IN THE MARKETING ACTIVITIES OF CULTURAL INSTITUTIONS . 157 2.4 THE POSSIBILITIES OF USING YOUTUBE IN THE PROMOTION OF ENTITIES IN THE CULTURAL SECTOR. 159 2.5 BLOGS AS A SPECIFIC TOOL FOR THE COMMUNICATION OF CULTURAL INSTITUTIONS WITH THE MARKET . 161 3 POSSIBILITIES OF USING HOLOGRAMS AND VIRTUAL ADVISORS IN THE CULTURAL SECTOR. 163 4 VIRTUAL TOURS AS A MODEM FORM OF PRESENTATION OF CULTURAL INSTITUTIONS. 168 5 MOBILE APPLICATIONS IN THE CULTURAL SECTOR - CASE STUDIES . 172 5.1 DAILYART MOBILE APPLICATION. 173 5.2 WILANOEW LIVE MOBILE APPLICATION. 175 5.3 MY WARSAW MOBILE APPLICATION . 176 5.4 MOBILE APPLICATION OF THE LODZ CITY MUSEUM . 177 5.5 ARCHIMAPA AND VIA DUCALIS MOBILE PLANNERS . 178 REFERENCES. 181 SUMMARY. 185 TABLES AND FIGURES. 187 BIOGRAPHIES. 191
any_adam_object	1
author	Wróblewski, Łukasz ca. 20./21. Jh
author2	Kolb, Bonita M.
author2_role	aui
author2_variant	b m k bm bmk
author_GND	(DE-588)1119935032 (DE-588)1127784455
author_facet	Wróblewski, Łukasz ca. 20./21. Jh Kolb, Bonita M.
author_role	aut
author_sort	Wróblewski, Łukasz ca. 20./21. Jh
author_variant	ł w łw
building	Verbundindex
bvnumber	BV044437037
classification_rvk	QR 750
collection	ebook ZDB-274-CSOA
ctrlnum	(OCoLC)971203985 (DE-599)DNB1124258205
dewey-full	306.068
dewey-hundreds	300 - Social sciences
dewey-ones	306 - Culture and institutions
dewey-raw	306.068
dewey-search	306.068
dewey-sort	3306.068
dewey-tens	300 - Social sciences
discipline	Soziologie Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV044437037</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20221014</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">170803s2017 gw a\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">17,N05</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">17,A27</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1124258205</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783832543785</subfield><subfield code="c">Broschur : EUR 34.00 (DE), EUR 35.00 (AT)</subfield><subfield code="9">978-3-8325-4378-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3832543783</subfield><subfield code="9">3-8325-4378-3</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783832543785</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)971203985</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1124258205</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-M483</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-1052</subfield><subfield code="a">DE-B1533</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-235</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-70</subfield><subfield code="a">DE-Aug10</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-Y3</subfield><subfield code="a">DE-255</subfield><subfield code="a">DE-Y7</subfield><subfield code="a">DE-Y2</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-Re13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">306.068</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 750</subfield><subfield code="0">(DE-625)142079:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">300</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wróblewski, Łukasz</subfield><subfield code="d">ca. 20./21. Jh.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1119935032</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Culture management</subfield><subfield code="b">strategy and marketing aspects</subfield><subfield code="c">Łukasz Wróblewski ; foreword by Bonita M. Colb</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin</subfield><subfield code="b">Logos Verlag Berlin</subfield><subfield code="c">[2017]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">191 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kulturelle Einrichtung</subfield><subfield code="0">(DE-588)4136812-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Culture organizations</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Culture sector</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Management</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Strategy</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kulturelle Einrichtung</subfield><subfield code="0">(DE-588)4136812-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kolb, Bonita M.</subfield><subfield code="0">(DE-588)1127784455</subfield><subfield code="4">aui</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-3-8325-9317-9</subfield></datafield><datafield tag="856" ind1="4" ind2="1"><subfield code="u">https://content-select.com/index.php?id=bib_view&ean=9783832593179</subfield><subfield code="x">Aggregator</subfield><subfield code="z">kostenfrei</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=a86c98a395d44654b33f2fe395341a6d&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">B:DE-101</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://d-nb.info/1124258205/04</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029838311&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ebook</subfield><subfield code="a">ZDB-274-CSOA</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029838311</subfield></datafield></record></collection>
id	DE-604.BV044437037
illustrated	Illustrated
indexdate	2024-08-05T08:45:50Z
institution	BVB
isbn	9783832543785 3832543783
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029838311
oclc_num	971203985
open_access_boolean	1
owner	DE-188 DE-703 DE-M483 DE-20 DE-Aug4 DE-860 DE-355 DE-BY-UBR DE-2070s DE-824 DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-1052 DE-B1533 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-235 DE-M347 DE-739 DE-1102 DE-521 DE-29 DE-70 DE-Aug10 DE-384 DE-1049 DE-858 DE-91 DE-BY-TUM DE-Y3 DE-255 DE-Y7 DE-Y2 DE-706 DE-634 DE-898 DE-BY-UBR DE-859 DE-Re13 DE-BY-UBR
owner_facet	DE-188 DE-703 DE-M483 DE-20 DE-Aug4 DE-860 DE-355 DE-BY-UBR DE-2070s DE-824 DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-1052 DE-B1533 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-235 DE-M347 DE-739 DE-1102 DE-521 DE-29 DE-70 DE-Aug10 DE-384 DE-1049 DE-858 DE-91 DE-BY-TUM DE-Y3 DE-255 DE-Y7 DE-Y2 DE-706 DE-634 DE-898 DE-BY-UBR DE-859 DE-Re13 DE-BY-UBR
physical	191 Seiten Illustrationen, Diagramme
psigel	ebook ZDB-274-CSOA
publishDate	2017
publishDateSearch	2017
publishDateSort	2017
publisher	Logos Verlag Berlin
record_format	marc
spellingShingle	Wróblewski, Łukasz ca. 20./21. Jh Culture management strategy and marketing aspects Marketing (DE-588)4037589-4 gnd Kulturelle Einrichtung (DE-588)4136812-5 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4136812-5
title	Culture management strategy and marketing aspects
title_auth	Culture management strategy and marketing aspects
title_exact_search	Culture management strategy and marketing aspects
title_full	Culture management strategy and marketing aspects Łukasz Wróblewski ; foreword by Bonita M. Colb
title_fullStr	Culture management strategy and marketing aspects Łukasz Wróblewski ; foreword by Bonita M. Colb
title_full_unstemmed	Culture management strategy and marketing aspects Łukasz Wróblewski ; foreword by Bonita M. Colb
title_short	Culture management
title_sort	culture management strategy and marketing aspects
title_sub	strategy and marketing aspects
topic	Marketing (DE-588)4037589-4 gnd Kulturelle Einrichtung (DE-588)4136812-5 gnd
topic_facet	Marketing Kulturelle Einrichtung
url	https://content-select.com/index.php?id=bib_view&ean=9783832593179 http://deposit.dnb.de/cgi-bin/dokserv?id=a86c98a395d44654b33f2fe395341a6d&prov=M&dok_var=1&dok_ext=htm http://d-nb.info/1124258205/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029838311&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT wroblewskiłukasz culturemanagementstrategyandmarketingaspects AT kolbbonitam culturemanagementstrategyandmarketingaspects

Verfügbarkeit

Volltext öffnen

MARC

Datensatz im Suchindex

Ähnliche Einträge