APA (7th ed.) Citation

Goyal, A. (2014). Innovations in services marketing and management: Strategies for emerging economies. Business Science Reference, an imprint of IGI Global.

Chicago Style (17th ed.) Citation

Goyal, Anita. Innovations in Services Marketing and Management: Strategies for Emerging Economies. Hershey PA: Business Science Reference, an imprint of IGI Global, 2014.

MLA (9th ed.) Citation

Goyal, Anita. Innovations in Services Marketing and Management: Strategies for Emerging Economies. Business Science Reference, an imprint of IGI Global, 2014.