Innovations in services marketing and management: strategies for emerging economies
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA
Business Science Reference, an imprint of IGI Global
[2014]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-1049 DE-898 DE-1050 DE-83 Volltext |
| Beschreibung: | 1 Online-Ressource (xxv, 383 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781466646728 9781466646735 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044436661 | ||
| 003 | DE-604 | ||
| 005 | 20190920 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170803s2014 xxu|||| o||u| ||||||eng d | ||
| 020 | |a 9781466646728 |9 978-1-4666-4672-8 | ||
| 020 | |a 9781466646735 |c print & perpetual access |9 978-1-4666-4673-5 | ||
| 024 | 7 | |a 10.4018/978-1-4666-4671-1 |2 doi | |
| 035 | |a (OCoLC)1002239568 | ||
| 035 | |a (DE-599)BVBBV044436661 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-706 |a DE-1049 |a DE-898 |a DE-1050 |a DE-83 | ||
| 245 | 1 | 0 | |a Innovations in services marketing and management |b strategies for emerging economies |c Anita Goyal (Indian Institute of Management, Lucknow, India) |
| 264 | 1 | |a Hershey PA |b Business Science Reference, an imprint of IGI Global |c [2014] | |
| 264 | 4 | |c © 2014 | |
| 300 | |a 1 Online-Ressource (xxv, 383 Seiten) |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 490 | 0 | |a Premier reference source | |
| 650 | 4 | |a Service industries |x Marketing | |
| 650 | 4 | |a Service industries |x Management | |
| 650 | 4 | |a Marketing |x Mangement |v Case studies | |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 700 | 1 | |a Goyal, Anita |d 1972- |0 (DE-588)1047197626 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-1-4666-4671-1 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 1-4666-4671-3 |
| 856 | 4 | 0 | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4671-1 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-98-IGB |a ZDB-1-IGE | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029837937 | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4671-1 |l DE-706 |p ZDB-98-IGB |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-4666-4671-1 |l DE-1049 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-4666-4671-1 |l DE-898 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-4666-4671-1 |l DE-1050 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-4666-4671-1 |l DE-83 |p ZDB-98-IGB |q TUB_EBS_IGB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1808138511442771968 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Goyal, Anita 1972- |
| author2_role | edt |
| author2_variant | a g ag |
| author_GND | (DE-588)1047197626 |
| author_facet | Goyal, Anita 1972- |
| building | Verbundindex |
| bvnumber | BV044436661 |
| collection | ZDB-98-IGB ZDB-1-IGE |
| ctrlnum | (OCoLC)1002239568 (DE-599)BVBBV044436661 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000 c 4500</leader><controlfield tag="001">BV044436661</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20190920</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170803s2014 xxu|||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781466646728</subfield><subfield code="9">978-1-4666-4672-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781466646735</subfield><subfield code="c">print & perpetual access</subfield><subfield code="9">978-1-4666-4673-5</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-4666-4671-1</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1002239568</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044436661</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Innovations in services marketing and management</subfield><subfield code="b">strategies for emerging economies</subfield><subfield code="c">Anita Goyal (Indian Institute of Management, Lucknow, India)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey PA</subfield><subfield code="b">Business Science Reference, an imprint of IGI Global</subfield><subfield code="c">[2014]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxv, 383 Seiten)</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Advances in marketing, customer relationship management, and e-services (AMCRMES) book series</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Premier reference source</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Service industries</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Service industries</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Mangement</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Goyal, Anita</subfield><subfield code="d">1972-</subfield><subfield code="0">(DE-588)1047197626</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-4666-4671-1</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">1-4666-4671-3</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4671-1</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield><subfield code="a">ZDB-1-IGE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029837937</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4671-1</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-4666-4671-1</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-4666-4671-1</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-4666-4671-1</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-4666-4671-1</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUB_EBS_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Aufsatzsammlung Fallstudiensammlung |
| id | DE-604.BV044436661 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-23T01:07:38Z |
| institution | BVB |
| isbn | 9781466646728 9781466646735 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029837937 |
| oclc_num | 1002239568 |
| open_access_boolean | |
| owner | DE-706 DE-1049 DE-898 DE-BY-UBR DE-1050 DE-83 |
| owner_facet | DE-706 DE-1049 DE-898 DE-BY-UBR DE-1050 DE-83 |
| physical | 1 Online-Ressource (xxv, 383 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-98-IGB ZDB-1-IGE ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Business Science Reference, an imprint of IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | Innovations in services marketing and management strategies for emerging economies Anita Goyal (Indian Institute of Management, Lucknow, India) Hershey PA Business Science Reference, an imprint of IGI Global [2014] © 2014 1 Online-Ressource (xxv, 383 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source Service industries Marketing Service industries Management Marketing Mangement Case studies (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content Goyal, Anita 1972- (DE-588)1047197626 edt Erscheint auch als Druck-Ausgabe 978-1-4666-4671-1 Erscheint auch als Druck-Ausgabe 1-4666-4671-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4671-1 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Innovations in services marketing and management strategies for emerging economies Service industries Marketing Service industries Management Marketing Mangement Case studies |
| subject_GND | (DE-588)4143413-4 (DE-588)4522595-3 |
| title | Innovations in services marketing and management strategies for emerging economies |
| title_auth | Innovations in services marketing and management strategies for emerging economies |
| title_exact_search | Innovations in services marketing and management strategies for emerging economies |
| title_full | Innovations in services marketing and management strategies for emerging economies Anita Goyal (Indian Institute of Management, Lucknow, India) |
| title_fullStr | Innovations in services marketing and management strategies for emerging economies Anita Goyal (Indian Institute of Management, Lucknow, India) |
| title_full_unstemmed | Innovations in services marketing and management strategies for emerging economies Anita Goyal (Indian Institute of Management, Lucknow, India) |
| title_short | Innovations in services marketing and management |
| title_sort | innovations in services marketing and management strategies for emerging economies |
| title_sub | strategies for emerging economies |
| topic | Service industries Marketing Service industries Management Marketing Mangement Case studies |
| topic_facet | Service industries Marketing Service industries Management Marketing Mangement Case studies Aufsatzsammlung Fallstudiensammlung |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4671-1 |
| work_keys_str_mv | AT goyalanita innovationsinservicesmarketingandmanagementstrategiesforemergingeconomies |