Content - the atomic particle of marketing: the definitive guide to content marketing strategy
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York ; New Delhi
Kogan Page Limited
2017
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xvi, 223 Seiten Illustrationen, Diagramme |
| ISBN: | 9780749479756 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 020 | |a 9780749479756 |9 978-0-7494-7975-6 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
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| 044 | |a xxu |c US | ||
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| 245 | 1 | 0 | |a Content - the atomic particle of marketing |b the definitive guide to content marketing strategy |c Rebecca Lieb with Jaimy Szymanski |
| 264 | 1 | |a London ; New York ; New Delhi |b Kogan Page Limited |c 2017 | |
| 300 | |a xvi, 223 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Online social networks | |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Social Media |0 (DE-588)4639271-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Szymanski, Jaimy |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-7494-7976-3 |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029837885&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029837885 | ||
Datensatz im Suchindex
| _version_ | 1804177742766276608 |
|---|---|
| adam_text | CONTENT, THE ATOMIC PARTICLE OF MARKETING
/ LIEB, REBECCAYYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
ABOUT THE AUTHOR
PREFACE
ACKNOWLEDGEMENTS
THE SHIFT TO CONTENT MARKETING
CONTENT MARKETING VERSUS CONTENT STRATEGY
CONVERGED MEDIA
NATIVE ADVERTISING
ORGANIZING FOR CONTENT
A CULTURE OF CONTENT
GLOBAL CONTENT STRATEGY
REAL-TIME MARKETING
CONTENT MARKETING SOFTWARE
CONTENT MARKETING PERFORMANCE
CONTEXTUAL CAMPAIGNS
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
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| author_GND | (DE-588)1118397924 |
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| author_role | aut aut |
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| building | Verbundindex |
| bvnumber | BV044436609 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1004330733 (DE-599)BVBBV044436609 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044436609 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:52:55Z |
| institution | BVB |
| isbn | 9780749479756 |
| language | English |
| lccn | 017010381 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029837885 |
| oclc_num | 1004330733 |
| open_access_boolean | |
| owner | DE-Aug4 DE-92 DE-1050 |
| owner_facet | DE-Aug4 DE-92 DE-1050 |
| physical | xvi, 223 Seiten Illustrationen, Diagramme |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Kogan Page Limited |
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| spelling | Lieb, Rebecca ca. 20./21.Jh. (DE-588)1118397924 aut Content - the atomic particle of marketing the definitive guide to content marketing strategy Rebecca Lieb with Jaimy Szymanski London ; New York ; New Delhi Kogan Page Limited 2017 xvi, 223 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Internet marketing Online social networks Social Media (DE-588)4639271-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Social Media (DE-588)4639271-3 s DE-604 Szymanski, Jaimy aut Erscheint auch als Online-Ausgabe 978-0-7494-7976-3 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029837885&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lieb, Rebecca ca. 20./21.Jh Szymanski, Jaimy Content - the atomic particle of marketing the definitive guide to content marketing strategy Internet marketing Online social networks Social Media (DE-588)4639271-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4639271-3 (DE-588)7706419-7 |
| title | Content - the atomic particle of marketing the definitive guide to content marketing strategy |
| title_auth | Content - the atomic particle of marketing the definitive guide to content marketing strategy |
| title_exact_search | Content - the atomic particle of marketing the definitive guide to content marketing strategy |
| title_full | Content - the atomic particle of marketing the definitive guide to content marketing strategy Rebecca Lieb with Jaimy Szymanski |
| title_fullStr | Content - the atomic particle of marketing the definitive guide to content marketing strategy Rebecca Lieb with Jaimy Szymanski |
| title_full_unstemmed | Content - the atomic particle of marketing the definitive guide to content marketing strategy Rebecca Lieb with Jaimy Szymanski |
| title_short | Content - the atomic particle of marketing |
| title_sort | content the atomic particle of marketing the definitive guide to content marketing strategy |
| title_sub | the definitive guide to content marketing strategy |
| topic | Internet marketing Online social networks Social Media (DE-588)4639271-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Internet marketing Online social networks Social Media Online-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029837885&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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